Observed Signal · Aug 10, 2026 · Campaign Launch · Source: Horizont · Impact: 1/5 · Sentiment: Positive
CTV Market: Wolter Twins Star in BB Bank Full-Funnel Campaign
BB Bank launched a full-funnel campaign titled "Bank, wie du willst" starring YouTube entertainers Dennis and Benni Wolter. The campaign was produced in cooperation with Netzeffekt and Jung von Matt Neckar and combines AI-generated opening sequences with a mockumentary-style real-film set. It comprises four 30-second hero films plus social assets and has been running since August 10, 2026 across Connected TV, Meta, Google and TikTok. The creative aims to expand BB Bank's visibility beyond its Baden-Württemberg regional base and target younger audiences. Production partners and business details mentioned include the production company Pretty Well Done (founded with Florida TV) and Netzeffekt, the performance-marketing agency of the Jung von Matt group.
A regional bank's creative full-funnel campaign with AI visuals is notable for creative/production trends and CTV/social distribution, but it is not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- BB Bank launched a full-funnel campaign "Bank, wie du willst" featuring Dennis and Benni Wolter.
- The campaign was created in cooperation with Netzeffekt and Jung von Matt Neckar and mixes AI-generated sequences with live-action mockumentary scenes.
- The creative includes four 30-second films plus social assets and has been running since 2026-08-10 on Connected TV, Meta, Google and TikTok.
- Netzeffekt has worked with BB Bank for four years and is the 2012-founded performance-marketing agency of the Jung von Matt group; its clients include Vodafone, DKB, Miles & More, Hyundai and Santander.
- The Wolter twins co-founded production company Pretty Well Done together with Florida TV; they also host the Pro Sieben / Joyn show 'Schäm Dich Reich' (since April 2026).
Verknüpfte Unternehmen
9 verknüpfte UnternehmenMeta
Konsumentenorientierte Internet-Plattformen, die durch digitale Werbung, Apps, Abonnements und Virtual Reality monetarisiert werden.
“The campaign has been running since August 10 and is being served on Connected TV as well as Meta, Google and TikTok....”
Vodafone
Ein weltweit führender Telekommunikationsanbieter, der Privat- und Geschäftskunden mit sicheren Konnektivitätsdiensten und digitaler Infrastruktur versorgt.
“Netzeffekt's client list includes, besides BB Bank, Vodafone, DKB, Miles & More, Hyundai and Santander....”
netzeffekt
Performance-Marketing-Agentur, die Media, UX und Analytics intelligent miteinander verknüpft.
“BB Bank has worked for four years with the performance-marketing agency Netzeffekt from the Jung von Matt group, and Netzeffekt co-operated ...”
TikTok
Plattform für Kurzvideos mit integrierten Werbe-, Handels- und Kreatorentools.
“The campaign has been running since August 10 and is being served on Connected TV as well as Meta, Google and TikTok....”
ProSieben
German broadcast channel brand with digital video distribution.
Joyn
Deutsche Streaming-Plattform, die Live-TV, AVOD und Premium-Abonnements in einem Service vereint.
“Since April 2026 the Wolter twins host the dating-reality show 'Schäm Dich Reich' on Pro Sieben and Joyn....”
Santander
Globale spanische Bankengruppe, die umfassende Retail-, Commercial- und Corporate-Banking-Lösungen für Privat- und Geschäftskunden bereitstellt.
“Netzeffekt's client list includes, besides BB Bank, Vodafone, DKB, Miles & More, Hyundai and Santander....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“The campaign has been running since August 10 and is being served on Connected TV as well as Meta, Google and TikTok....”
Jung von Matt
Unabhängige Agenturgruppe für datengestützte Markenstrategie, kreative Kampagnenführung und kanalübergreifende Content-Orchestrierung im Enterprise-Segment.
“In cooperation with Netzeffekt and Jung von Matt Neckar a full-funnel campaign was created featuring the Wolter twins....”
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