Observed Signal · Sep 3, 2026 · Campaign Launch · Source: Horizont · Impact: 2/5 · Sentiment: Positive
Brand Campaign Market: Twentyrising Debuts 'Oberhammer Oberbayern' Music Video for Sparda-Bank Munich
German agency Twentyrising has unveiled its debut campaign for Sparda-Bank München after winning the bank's advertising account in a pitch months earlier. The two-minute music video, titled 'Oberhammer Oberbayern', is a love letter to Upper Bavaria. It shows a couple driving through the region in a classic BMW while a catchy hymn celebrates regional pride. Sparda-Bank CEO Peter Berger says the campaign reflects the bank's role as a community-focused 'Gemeinwohl-Bank'. The film ends with a link to the 'Oberkonto', promoting the free Sparda Next checking account. The integrated campaign runs in cinemas, on social media platforms including Reddit, TikTok and Twitch, across (D)OOH surfaces and on radio. The video was produced by Umlautfilms with music by Not A Machine and directed by Baris Aladag. Twentyrising also modernized the bank's visual identity and serves clients such as Congstar, Netflix, RTL and Freenow.
A regional bank launches an integrated brand campaign created by agency Twentyrising; relevant to creative agency and brand marketing, but limited industry-wide impact.
Key Takeaways & Evidence Grounding
- Twentyrising won Sparda-Bank München's advertising account after a pitch.
- The debut campaign is a two-minute music video titled 'Oberhammer Oberbayern'.
- The campaign promotes the free Sparda Next checking account.
- The campaign runs in cinemas, on social media, on (D)OOH surfaces, and on radio.
- The video was produced by Umlautfilms and directed by Baris Aladag.
Connected Companies & Entities
6 Entities mappedNetflix
Streaming platform with subscription and advertising revenue.
“Twentyrising betreut zudem Congstar, Seeberger, Mozilla Firefox, Netflix, RTL, Milano Vice und Freenow....”
twentyrising
Berlin creative agency for campaign development and execution.
“Twentyrising konnte sich den Etat des Kunden bereits vor einiger Zeit nach einem Pitch sichern....”
Mozilla
Privacy software and web media products under non-profit ownership.
“Twentyrising betreut zudem Congstar, Seeberger, Mozilla Firefox, Netflix, RTL, Milano Vice und Freenow....”
congstar
German consumer telecom brand for mobile and home internet.
“Twentyrising betreut zudem Congstar, Seeberger, Mozilla Firefox, Netflix, RTL, Milano Vice und Freenow....”
RTL.de
German digital media hub combining publisher content, streaming and ad sales.
“Twentyrising betreut zudem Congstar, Seeberger, Mozilla Firefox, Netflix, RTL, Milano Vice und Freenow....”
RTL Group
European broadcaster, streamer, ad seller and content producer.
“Twentyrising betreut zudem Congstar, Seeberger, Mozilla Firefox, Netflix, RTL, Milano Vice und Freenow....”
Ontology Mapping & Concepts
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