Commercial Television Networks & SVOD · Publisher & Media Owner
ProSieben
German broadcast channel brand with digital video distribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Headquarters
- Germany
- Market cluster / sector
- Commercial Television Networks & SVOD
- Market role
- Publisher & Media Owner
- Official website
- joyn.de
What ProSieben does
The business model is audience aggregation and content monetisation. ProSieben attracts mass-market German-speaking viewers through linear entertainment programming and digital catch-up content, then converts that attention into advertising revenue through group-level media sales. The wider group extends value by repackaging the same audience and content across streaming, digital, podcast and cross-media campaign products, creating a blended broadcaster-plus-streaming monetisation model.
Category differentiation
ProSieben is the German TV channel brand and media property, not the entire ProSiebenSat.1 Media SE corporate group. It is also not a standalone adtech platform, even though its inventory is commercialised through group sales entities such as Seven.One Media.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ProSieben is a German broadcast media brand and publisher operating the official website for the ProSieben television channel. It distributes scheduled entertainment programming, programme information and associated video content to German-speaking audiences, and it sits within the wider Seven.One Entertainment Group and ProSiebenSat.1 ecosystem. The brand is monetised primarily through advertising sold across linear TV and related digital inventory by group sales operations, especially Seven.One Media. Its content is also distributed through the group’s streaming platform Joyn, which adds ad-supported and subscription-based video monetisation. The company’s direct customers are advertisers and agencies buying access to audience reach, while consumers are the end audience for the content.
Company news briefing
Briefing updated:
Following the MFE-MediaForEurope takeover, ProSieben navigates persistent structural budget pressures and linear TV volatility, with full-service channels increasingly filling schedules with repeat programming. Recent data shows mixed performance across its entertainment portfolio; while 'TV Total' continues to secure primetime leadership among 14-49 year-olds, formats like 'The Voice of Germany' and 'Ted' face ratings challenges against competitive counterprogramming.
Business model & monetisation
Monetisation is led by ad-supported media sales. The primary mechanism is inventory monetisation across linear TV, streaming, digital and audio through direct sales, cross-media packages and programmatic access. A secondary mechanism comes from subscription revenue via the group’s premium Joyn tier. Additional commercial layers include addressable TV, sponsorship-style integrations and content-driven advertising packages sold by the wider group.
- Linear TV advertising inventory
- Ad-supported
- Streaming advertising via Joyn
- Ad-supported
- Joyn premium subscriptions
- Content Subscription
- Cross-media campaign packages and sponsorships
- Service Fee
Products & capabilities
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Competitors & alternatives
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
German TV Ratings: 'Wer stiehlt mir die Show?' Strong Season Debut
TV & Streaming · Recorded impact score: 1/5
Germany's 'Video Daily' analysis for November 2, 2026, reports that ProSieben's 12th season of 'Wer stiehlt mir die Show?' achieved 16.5% market share among 14-49 year olds, up from 15.7% a year ago. The ARD's 'Polizeiruf 110' won the night in both total viewers (27.2%) and young audiences (14.8%). Saturday night saw 'Klein gegen Groß' dominate with 25.2% total share. The Bundesliga Topspiel between FC Bayern and Borussia Dortmund attracted 1.43 million total viewers and 18.8% among young audiences on Sky. Streaming charts: Netflix's 'Das Geschenk' topped films, 'Lupin' led series; Prime Video's 'Drive - The Pretenders' and 'The Terminal List' led; Disney+ kept 'Vaiana' on top. YouTube was led by Gen-Z demo livestreams.
- ProSieben's 'Wer stiehlt mir die Show?' 12th season debut achieved 16.5% market share among 14-49 year olds, up from 15.7% a year earlier.
- ARD's 'Polizeiruf 110' won the night with 6.85 million total viewers (27.2% market share) and 0.74 million among 14-49 year olds (14.8%).
ProSieben's Show Challenges ARD Crime Drama in Ratings
Media · Recorded impact score: 2/5
The season premiere of 'Wer stiehlt mir die Show?' on ProSieben achieved strong ratings, drawing 1.04 million viewers and a 16.5% market share among 14-49 year olds, surpassing the ARD crime drama 'Polizeiruf 110' in this demographic and challenging its primetime dominance. The show was the only serious competitor to the public broadcaster’s crime series, though it did not reach its previous best figures. Subsequent programming, a repeat of 'Experte für alles', collapsed to 70,000 viewers, indicating a weak lead-out performance. Commercial competitors like RTL's NFL coverage, Sat.1's 'Tod auf dem Nil', and Vox's 'Mälzer und Vogel liefern ab!' failed to gain traction, while RTLzwei's 'X-Factor: Das Unfassbare' performed moderately and Kabel Eins's 'Star Trek: Nemesis' lagged.
- 'Wer stiehlt mir die Show?' season premiere reached 1.04 million viewers and 16.5% market share (14-49).
- The show outperformed ARD's 'Polizeiruf 110' among 14-49 year olds.
ProSieben's Promi Darts-WM Moves to Tuesday, New Venue
Broadcast · Recorded impact score: 1/5
ProSieben announced that the next edition of its celebrity darts event, 'Promi Darts-WM', will air on Tuesday, January 5, 2027, a new timeslot, two days after the official darts World Championship final. The show will also move to a TV studio in Cologne-Mülheim for the first time, with production by Banijay Productions Germany. This follows a year in which the show was moved to a Sunday and suffered a ratings decline, dropping to a 10.8% market share among 14-49 year-olds and fewer than one million viewers. Returning hosts include Christian Düren as host and Elmar Paulke as commentator. The darts team of Jens 'Knossi' Knossalla and Michael 'Mighty Mike' van Gerwen will compete again.
- ProSieben will air 'Promi Darts-WM' on Tuesday, January 5, 2027.
- The show will be produced in a TV studio in Cologne-Mülheim for the first time.
Sat.1 Boosts Fresh Program Share Against Trend
TV Programming · Recorded impact score: 2/5
In October 2026, Sat.1 increased its share of fresh programming (first-run or free-TV premieres) in prime-time slots between 20:15 and midnight to 75%, the highest for the channel since October 2024, according to DWDL's monthly Freshness Index. This uptick, up 11 points from the previous month, was driven primarily by 'Promi Big Brother' and its companion formats, which filled 15 consecutive evenings with new content. Sat.1's strategy of airing the show continuously at 20:15, followed by a late-night show and livestream, mirrored RTL's approach with 'Dschungelcamp.' However, Sat.1 was the only one among eight major German broadcasters to increase its fresh share year-over-year; others like ProSieben, RTLzwei, and Kabel Eins increased reruns. Despite this monthly gain, Sat.1's year-to-date fresh share (49%) is the lowest among private broadcasters, down 13 points from the same period in 2025, reflecting broader industry cost-cutting.
- Sat.1's fresh program share in October 2026 reached 75%, the highest since October 2024, up 11 points month-over-month.
- The increase was driven by 'Promi Big Brother' and companion formats filling 15 consecutive evenings.
Simpsons leave ProSieben, move to Kabel Eins by 2027
Media · Recorded impact score: 3/5
ProSiebenSat.1 is restructuring its channel lineup, leading to the move of the animated series 'The Simpsons' to Kabel Eins by 2027. New episodes will premiere on Kabel Eins, while ProSieben will continue airing reruns in the pre-evening slot. The broadcaster also plans to exclusively air 'The Voice of Germany' and 'The Voice Kids' on Sat.1 to establish a fixed show Saturday. Additionally, journalist Jenke von Wilmsdorff's programs will move from ProSieben to Sat.1. To differentiate its channels, ProSiebenSat.1 will position ProSieben around entertainment shows, Hollywood films, and sports. Furthermore, the streaming platform Joyn will undergo technical upgrades with user profiles and personalized recommendations, alongside over 20 new formats featuring internet creators.
- New episodes of 'The Simpsons' will premiere on Kabel Eins starting 2027.
- ProSieben will continue airing reruns of 'The Simpsons' in the pre-evening slot.
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Questions about ProSieben
What is ProSieben?
ProSieben is a German broadcast channel brand and digital media property that publishes entertainment programming, schedules and video content.
Who uses ProSieben?
Consumers watch its entertainment content, while advertisers and media agencies buy access to its audience through TV and digital inventory.
How does ProSieben make money?
It generates revenue mainly from advertising sold against linear TV and digital video inventory, with additional subscription revenue captured at group level through Joyn.
Sources & coverage
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