ProSieben

Unternehmensdaten

Einheitentyp

BUSINESS_UNIT

Hauptsitz

Germany

Marktrolle

Publisher & Media Owner

Offizielle Website

joyn.de

Was ProSieben macht

The business model is audience aggregation and content monetisation. ProSieben attracts mass-market German-speaking viewers through linear entertainment programming and digital catch-up content, then converts that attention into advertising revenue through group-level media sales. The wider group extends value by repackaging the same audience and content across streaming, digital, podcast and cross-media campaign products, creating a blended broadcaster-plus-streaming monetisation model.

Strategische Einordnung

KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.

ProSieben is a German broadcast media brand and publisher operating the official website for the ProSieben television channel. It distributes scheduled entertainment programming, programme information and associated video content to German-speaking audiences, and it sits within the wider Seven.One Entertainment Group and ProSiebenSat.1 ecosystem. The brand is monetised primarily through advertising sold across linear TV and related digital inventory by group sales operations, especially Seven.One Media. Its content is also distributed through the group’s streaming platform Joyn, which adds ad-supported and subscription-based video monetisation. The company’s direct customers are advertisers and agencies buying access to audience reach, while consumers are the end audience for the content.

Geschäftsmodell und Monetarisierung

Monetisation is led by ad-supported media sales. The primary mechanism is inventory monetisation across linear TV, streaming, digital and audio through direct sales, cross-media packages and programmatic access. A secondary mechanism comes from subscription revenue via the group’s premium Joyn tier. Additional commercial layers include addressable TV, sponsorship-style integrations and content-driven advertising packages sold by the wider group.

Linear TV advertising inventory

Ad-supported

Streaming advertising via Joyn

Ad-supported

Joyn premium subscriptions

Content Subscription

Cross-media campaign packages and sponsorships

Service Fee

Produkte und Fähigkeiten

Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.

Produkte und Marktkategorien

Zuletzt erfasste Signale

Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.

• The Voice Recovers, RTLzwei Beats ProSieben in Film Duel

  2026-09-18dwdl.de

  TV Ratings · Erfasster Impact-Score: 1/5

  On Friday evening, September 18, 2026, German TV ratings saw 'The Voice of Germany' on Sat.1 recover from a weak season premiere, reaching 8.5% market share among viewers aged 14-49. ProSieben struggled, with low ratings for 'The Simpsons', 'Galileo', and its primetime movie 'Venom: Let There Be Carnage' (5.0% share). In the film duel, RTLzwei's 'The Martian' outperformed ProSieben's movie, achieving 8.1% share in the target audience. The data, sourced from AGF Videoforschung, covers the day's primetime performance across major German broadcasters.

  • 'The Voice of Germany' on Sat.1 achieved 8.5% market share in the 14-49 demo on September 18, 2026.
  • ProSieben's movie 'Venom: Let There Be Carnage' scored a low 5.0% market share in the target audience.

• Heidifest's Strong Ratings Push ProSieben's 'Nerds' to All-Time Low

  2026-09-18dwdl.de

  TV Ratings · Erfasster Impact-Score: 1/5

  On September 17, 2026, RTL's broadcast of the 'Heidifest' from the Hofbräuhaus achieved a stable overall audience of 780,000 viewers (4.0% market share) but significantly improved its performance among the key 14-49 demographic, reaching a 9.0% market share, making it the top private broadcaster at 20:15. In contrast, rival ProSieben, which had aired the event the previous year, saw its show 'Beauty & The Nerd' drop to an all-time low of 4.0% market share in the target demographic, placing it last among the eight full programs. Sat.1's 'Wer ist Deutschlands Superhirn?' enjoyed its highest reach yet with 1.02 million viewers and an 8.1% share in the target group. The data, sourced from AGF Videoforschung, highlights the ratings performance in the German television market.

  • RTL's 'Heidifest' reached 780,000 total viewers and a 4.0% overall market share.
  • RTL's 'Heidifest' achieved a 9.0% market share among viewers aged 14-49, a significant increase from under 6% the previous year.

• BTN Anniversary Special Performs Well in Target Audience

  2026-09-18dwdl.de

  TV Ratings · Erfasster Impact-Score: 2/5

  RTLzwei's soap 'Berlin - Tag & Nacht' celebrated its 15th anniversary with a special and a double episode in primetime. The first part achieved a 5.1% market share among viewers aged 14-49, above the soap's average of around 3%. However, total audience numbers remained low at 240,000 and 210,000 respectively. The anniversary documentary also performed well in the target audience with a 5.4% share. Additionally, Nitro's Europa League coverage and Kabel Eins' 'Rosins Restaurants' posted strong ratings in the target demographic.

  • The 'BTN' anniversary special achieved a 5.1% market share in the 14-49 target group with 120,000 viewers.
  • The second part of the double episode reached 4.4% market share in the target group.

• Maus-Show Anniversary Beats The Voice of Germany in Ratings

  2026-09-12dwdl.de

  TV Ratings · Erfasster Impact-Score: 2/5

  The 20th anniversary edition of the German family entertainment show "Die große Maus-Show" (formerly "Frag doch mal die Maus") aired on ARD on Saturday evening, September 12, 2026. It achieved a significant ratings victory, particularly among younger viewers aged 14-49, where it reached 450,000 viewers and a 14.9% market share, securing the highest share for the show in five and a half years. In contrast, ProSieben's casting show "The Voice of Germany" attracted only 250,000 viewers in this demographic (8.1% share), marking a modest increase from its Friday premiere but far behind. Overall, "Die große Maus-Show" drew 2.57 million viewers (14.6% share), while ZDF's crime drama "In Wahrheit: Die Liebe und der Tod" was the most-watched program of the evening with 4.39 million viewers (22.7% share). The data is sourced from AGF Videoforschung.

  • "Die große Maus-Show" 20th anniversary special aired on September 12, 2026 on ARD
  • It achieved 14.9% market share among viewers 14-49, highest for the show in 5.5 years

• Basketball World Cup Semifinal Airs on ProSieben Maxx

  2026-09-11dwdl.de

  Media & Broadcasting · Erfasster Impact-Score: 1/5

  The German women's basketball team's World Cup semifinal against France will be broadcast on free-to-air channel ProSieben Maxx, not the main ProSieben channel. The decision follows a quarterfinal win that attracted up to 320,000 viewers on the niche channel. ProSieben Maxx will also air the final and any bronze medal game. The entire tournament is available on MagentaTV and Magenta Sport. ProSieben will air reruns of 'The Simpsons' instead of the live game.

  • ProSieben Maxx will broadcast the German women's basketball World Cup semifinal against France on Saturday at 16:00 CET.
  • ProSieben Maxx will also air the final on Sunday at 19:30.

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