Observed Signal · Aug 17, 2026 · Event · Source: AffiliateBLOG.de · Impact: 1/5 · Sentiment: Positive
Affiliate & Performance Marketing Market: MAI xpose360 and Thalia: Systematic Marketing Webinar
MAI xpose360 and Thalia will present a webinar titled “Marketing with System: How we translate measures into clear growth strategies” on 27 August 2026 (11:00–12:00 CET). Presenters Franziska Kalchschmid (Senior Affiliate & Events Manager, MAI xpose360) and Eva Möritz (Manager Online Marketing, Thalia) will showcase the Thalia case: how affiliate/partner marketing is integrated with category management, retail media and brand/content to become a strategic growth channel. The session covers prioritization, target-linked remuneration, measurable growth, sustainable new-customer acquisition and flexible marketing roadmaps. The article (published 2026-08-17) is hosted on affiliateBLOG.de, a project of xpose360 GmbH.
Targeted practitioner webinar and case study about implementing affiliate marketing as a strategic growth channel; useful for practitioners but not industry-shifting.
Wichtigste Kernpunkte & Evidenz
- A webinar featuring MAI xpose360 and Thalia is scheduled for 27 August 2026 from 11:00 to 12:00 CET.
- Presenters are Franziska Kalchschmid (Senior Affiliate & Events Manager at MAI xpose360) and Eva Möritz (Manager Online Marketing at Thalia).
- Article published on 2026-08-17 on affiliateBLOG.de (project of xpose360 GmbH).
- The webinar presents the Thalia case showing affiliate/partner marketing's integration with category management, retail media and brand/content to support strategic growth.
- MAI xpose360 (xpose360 GmbH) is described as an award-winning affiliate agency (Awin Awards 2018–2023; Performixx Award Best Affiliate Agency).
Verknüpfte Unternehmen
3 verknüpfte UnternehmenMAI Group
Eine Digitalmarketing-Gruppe, die Agenturdienstleistungen, Analytics, Affiliate-Tools und KI-gestützte Optimierung vereint.
“The webinar page is hosted on MAI Group's insights/webinars section (webinar detail referenced on mai-group.com)....”
xpose360
xpose360 ist eine führende deutsche Digitalmarketing-Agentur für SEO, Paid Media und Affiliate-Wachstum.
“affiliateBLOG.de is a project of the digital marketing agency xpose360 GmbH; MAI xpose360 is described as an important German affiliate agen...”
Awin
Affiliate-Marketing-Plattform für Marken, Agenturen, Publisher und Creator.
“MAI xpose360 is noted as winner of the Awin Awards from 2018 to 2023....”
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