Observed Signal · Aug 17, 2026 · Event · Source: AffiliateBLOG.de · Impact: 1/5 · Sentiment: Positive
Affiliate & Performance Marketing Market: MAI xpose360 and Thalia: Systematic Marketing Webinar
MAI xpose360 and Thalia will present a webinar titled “Marketing with System: How we translate measures into clear growth strategies” on 27 August 2026 (11:00–12:00 CET). Presenters Franziska Kalchschmid (Senior Affiliate & Events Manager, MAI xpose360) and Eva Möritz (Manager Online Marketing, Thalia) will showcase the Thalia case: how affiliate/partner marketing is integrated with category management, retail media and brand/content to become a strategic growth channel. The session covers prioritization, target-linked remuneration, measurable growth, sustainable new-customer acquisition and flexible marketing roadmaps. The article (published 2026-08-17) is hosted on affiliateBLOG.de, a project of xpose360 GmbH.
Targeted practitioner webinar and case study about implementing affiliate marketing as a strategic growth channel; useful for practitioners but not industry-shifting.
Key Takeaways & Evidence Grounding
- A webinar featuring MAI xpose360 and Thalia is scheduled for 27 August 2026 from 11:00 to 12:00 CET.
- Presenters are Franziska Kalchschmid (Senior Affiliate & Events Manager at MAI xpose360) and Eva Möritz (Manager Online Marketing at Thalia).
- Article published on 2026-08-17 on affiliateBLOG.de (project of xpose360 GmbH).
- The webinar presents the Thalia case showing affiliate/partner marketing's integration with category management, retail media and brand/content to support strategic growth.
- MAI xpose360 (xpose360 GmbH) is described as an award-winning affiliate agency (Awin Awards 2018–2023; Performixx Award Best Affiliate Agency).
Connected Companies & Entities
3 Entities mappedMAI Group
Digital marketing group combining agency services, analytics, affiliate tools and AI.
“The webinar page is hosted on MAI Group's insights/webinars section (webinar detail referenced on mai-group.com)....”
xpose360
German digital marketing agency for SEO, paid media and affiliate growth.
“affiliateBLOG.de is a project of the digital marketing agency xpose360 GmbH; MAI xpose360 is described as an important German affiliate agen...”
Awin
Affiliate marketing platform for brands, agencies, publishers and creators.
“MAI xpose360 is noted as winner of the Awin Awards from 2018 to 2023....”
Ontology Mapping & Concepts
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