Observed Signal · Aug 17, 2026 · Event · Source: AffiliateBLOG.de · Impact: 1/5 · Sentiment: Positive
MAI xpose360 and Thalia: Systematic Marketing Webinar
MAI xpose360 and Thalia will present a webinar titled “Marketing with System: How we translate measures into clear growth strategies” on 27 August 2026 (11:00–12:00 CET). Presenters Franziska Kalchschmid (Senior Affiliate & Events Manager, MAI xpose360) and Eva Möritz (Manager Online Marketing, Thalia) will showcase the Thalia case: how affiliate/partner marketing is integrated with category management, retail media and brand/content to become a strategic growth channel. The session covers prioritization, target-linked remuneration, measurable growth, sustainable new-customer acquisition and flexible marketing roadmaps. The article (published 2026-08-17) is hosted on affiliateBLOG.de, a project of xpose360 GmbH.
Targeted practitioner webinar and case study about implementing affiliate marketing as a strategic growth channel; useful for practitioners but not industry-shifting.
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Key Takeaways & Evidence Grounding
- A webinar featuring MAI xpose360 and Thalia is scheduled for 27 August 2026 from 11:00 to 12:00 CET.
- Presenters are Franziska Kalchschmid (Senior Affiliate & Events Manager at MAI xpose360) and Eva Möritz (Manager Online Marketing at Thalia).
- Article published on 2026-08-17 on affiliateBLOG.de (project of xpose360 GmbH).
- The webinar presents the Thalia case showing affiliate/partner marketing's integration with category management, retail media and brand/content to support strategic growth.
- MAI xpose360 (xpose360 GmbH) is described as an award-winning affiliate agency (Awin Awards 2018–2023; Performixx Award Best Affiliate Agency).
Connected Companies & Entities
3 Entities mapped“affiliateBLOG.de is a project of the digital marketing agency xpose360 GmbH; MAI xpose360 is described as an important German affiliate agen...”
“The webinar page is hosted on MAI Group's insights/webinars section (webinar detail referenced on mai-group.com).”
“MAI xpose360 is noted as winner of the Awin Awards from 2018 to 2023.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Recap: MAI xpose360 Affiliate Partner Marketing Event 2026
On 30 July 2026 MAI xpose360 hosted an Affiliate Partner Marketing event in Augsburg, bringing together agency and network representatives to discuss current developments in affiliate and partner marketing, with emphasis on the impact of artificial intelligence. Speakers included representatives from AWIN, Tradedoubler, Webgains and impact. André Koegler presented industry figures (noting an average €1 investment generates ~€16 in revenue) and a panel discussion moderated by Julian Weiß was recorded live for the Affiliate TalkxX podcast. The event combined presentations, panel discussion, and networking, closing with an informal rooftop barbecue.
TactixX 2026 Preview: Performance Marketing Rethought
Affiliate TalkxX episode 73 introduces Mario Bagozzi as the new moderator and features Ingo Kamps (Münchner Online Rebels GmbH) discussing the upcoming TactixX 2026 conference. TactixX 2026 will be held on 2026-06-30 at the Hilton Munich Airport and is framed as a cross-disciplinary performance-marketing event covering affiliate, search, display, creator marketing, AI, tracking and e‑commerce. The podcast highlights AI Search, measurement challenges when interactions happen inside AI answers, and the shift from siloed channel thinking to integrated, data-driven performance strategies. Program speakers mentioned include Jochen Krisch (Exciting Commerce), Malte Landwehr and Severin Lux. The episode emphasizes networking, workshops and the need for advertisers, publishers, agencies and tech providers to rethink measurement and channel collaboration in light of AI and creator-driven reach.
Retail Media 2026: Essential Marketer Strategies
Pacvue presents a free online webinar 'Retail Media 2026' on December 3 at 10:00, aimed at brands and agencies looking to plan more efficiently, sharpen control and translate performance into revenue. Pacvue experts Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany) will outline developments shaping 2026 and show how to drive campaign performance, efficiency and ROI across Retail Media. The session covers 2025 Europe signals, data signals to inform 2026 planning, trends such as automation, AI, and new measurability, plus best practices and planning frameworks that streamline processes. Case studies demonstrate real-world results. The webinar is a collaboration between Pacvue and OnlineMarketing.de, and attendees can register via the event page. The content is positioned to help marketers and agencies navigate increased complexity in Retail Media in 2026 and convert learnings into improved media execution.
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