Observed Signal · May 28, 2026 · Podcast Episode · Source: AffiliateBLOG.de · Impact: 2/5 · Sentiment: Positive
TactixX 2026 Preview: Performance Marketing Rethought
Affiliate TalkxX episode 73 introduces Mario Bagozzi as the new moderator and features Ingo Kamps (Münchner Online Rebels GmbH) discussing the upcoming TactixX 2026 conference. TactixX 2026 will be held on 2026-06-30 at the Hilton Munich Airport and is framed as a cross-disciplinary performance-marketing event covering affiliate, search, display, creator marketing, AI, tracking and e‑commerce. The podcast highlights AI Search, measurement challenges when interactions happen inside AI answers, and the shift from siloed channel thinking to integrated, data-driven performance strategies. Program speakers mentioned include Jochen Krisch (Exciting Commerce), Malte Landwehr and Severin Lux. The episode emphasizes networking, workshops and the need for advertisers, publishers, agencies and tech providers to rethink measurement and channel collaboration in light of AI and creator-driven reach.
Conference and podcast discuss industry-relevant shifts (AI Search, creator-driven reach, cross-channel measurement) that influence performance marketing practices, but this is an event preview rather than a platform-level policy or technical release.
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Key Takeaways & Evidence Grounding
- Mario Bagozzi becomes the new moderator of the Affiliate Talkxx podcast.
- Ingo Kamps, Geschäftsführer of Münchner Online Rebels GmbH, appears as guest and is a member of the TactixX 2026 advisory board.
- TactixX 2026 is scheduled for 2026-06-30 at the Hilton Munich Airport.
- Jochen Krisch (Exciting Commerce), Malte Landwehr and Severin Lux are named as speakers covering E‑Commerce, AI Search and visibility in AI systems.
- Episode highlights industry trends: AI Search, creator/creator-driven reach, cross-channel integration, tracking and measurement challenges.
Connected Companies & Entities
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Related Market Signals & Shifts
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Affiliate TactixX 2026: Program Highlights Announced
Affiliate TactixX 2026, organized by Oliro, will take place on 30 June 2026 at the Hilton Munich Airport. The conference — established in the German-speaking affiliate and performance-marketing community — expects over 500 attendees and features talks, panels and workshops. The published program highlights themes including artificial intelligence (AI Search), the creator economy, and changing customer journeys. Confirmed speakers include Jochen Krisch, Julia Boiarchukova, Markus Kellermann, Malte Landwehr, Severin Lucks and Alex Turtschan. MAI xpose360 (affiliateBLOG.de) will be present and the official evening networking event Affiliate NetworkxX @ TactixX is included with conference tickets.
Affiliate TalkXX #74: Live at TactixX 2026 — AI & Networking
Episode 74 of the Affiliate TalkXX podcast was recorded live at TactixX 2026 in Munich and published on 2026-07-06. Host Julia Heinz conducted short interviews with advertisers, publishers, agencies and event organisers. Guests and contributors (including René Roth of Oliro, Markus Wigbels of easy‑Marketing, Dominik Feike of Attixus/Attrixus, Michael Müller of Vodafone and Nadine Herrmann of Mycashbacks) discussed current priorities for the affiliate industry: Artificial Intelligence (use cases for automation, customer-journey understanding and AI-driven search), the enduring importance of in-person networking, a renewed emphasis on authentic content, and emerging attribution/compensation challenges as AI changes how consumers find products.
Recap: TactixX 2026 and Munich Networking Week
This article summarizes a week of industry events in Munich around June 30–July 1, 2026, including the TactixX conference, the Affiliate NetworkxX networking evening, Tradedoubler's SunnySideUp and a CommunicationAds Isar raft event. TactixX sessions emphasized AI, agentic commerce and the growing role of creators in performance-focused affiliate strategies. Workshops covered topics such as the impact of ultra‑low‑cost marketplaces (Temu, SHEIN) on fashion affiliate dynamics, tracking best practices (Real First‑Party tracking, server‑to‑server attribution), feed automation with AI for retailAds, and TikTok Shop performance metrics (≈27M German users, >€700M gross merchandise volume in year one). Tradedoubler showcased Emna.ai, a solution to measure brand visibility in AI-generated answers. The recap stresses the continued importance of in‑person networking across multiple event formats.
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