Observed Signal · Jul 31, 2026 · Event · Source: AffiliateBLOG.de · Impact: 2/5 · Sentiment: Positive
Recap: MAI xpose360 Affiliate Partner Marketing Event 2026
On 30 July 2026 MAI xpose360 hosted an Affiliate Partner Marketing event in Augsburg, bringing together agency and network representatives to discuss current developments in affiliate and partner marketing, with emphasis on the impact of artificial intelligence. Speakers included representatives from AWIN, Tradedoubler, Webgains and impact. André Koegler presented industry figures (noting an average €1 investment generates ~€16 in revenue) and a panel discussion moderated by Julian Weiß was recorded live for the Affiliate TalkxX podcast. The event combined presentations, panel discussion, and networking, closing with an informal rooftop barbecue.
Regional industry event that gathered major affiliate networks and an agency host, shared sector KPIs and discussed AI/LLM relevance—useful for practitioners but not industry-shifting.
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Key Takeaways & Evidence Grounding
- The Affiliate Partnermarketing Event by MAI xpose360 took place on 30 July 2026 in Augsburg, Germany.
- Speakers/guests included Yann Duterte (AWIN), Benjamin Gromann (Tradedoubler), Jochen Heinzle (Webgains) and André Koegler (impact).
- André Koegler presented data for 'Affiliate and Partner Marketing in Germany 2025', highlighting that on average €1 investment generates approximately €16 in revenue.
- A panel discussion moderated by Julian Weiß was recorded live for the podcast Affiliate TalkxX and covered topics including AI/LLMs, creator content, measurement and compensation models.
Connected Companies & Entities
5 Entities mapped“The Affiliate Partner Marketing event was hosted by MAI xpose360 in Augsburg; affiliateBLOG.de is a project of the digital marketing agency ...”
“Guests included Yann Duterte (Regional Agency Lead at AWIN)....”
“Guests included Benjamin Gromann (General Manager DACH at Tradedoubler)....”
“Guests included Jochen Heinzle (Director Business Development at Webgains)....”
“Guests included André Koegler (Strategic Partnerships & Country Lead DACH at impact), who delivered a specialist presentation....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Recap: Affiliate Stammtisch Leipzig 2026
Adseed published a recap of the Affiliate Stammtisch Leipzig held on 11 June 2026 at the Moritzbastei in Leipzig. The event brought together publishers, merchants, agencies and networks for talks and networking; speakers covered topics including AI's impact on affiliate marketing, recent Google announcements (Search Generative Experience and shopping features), the EU AI Act and proposed labelling requirements for AI‑generated content, trust as a conversion driver, and future attribution challenges. Presentations and a panel discussion featured Maik Schindler, Tilman Herbrich, Tobias Sökefeld, Torsten Leidloff and panelists André Koegler, Viktoria Tauchnitz, Juliane Metag and Christoph Kilz. The evening included networking, dinner and a tombola. The article was authored by Luise Staudt and published on 2026-06-18.
Affiliate TalkXX #74: Live at TactixX 2026 — AI & Networking
Episode 74 of the Affiliate TalkXX podcast was recorded live at TactixX 2026 in Munich and published on 2026-07-06. Host Julia Heinz conducted short interviews with advertisers, publishers, agencies and event organisers. Guests and contributors (including René Roth of Oliro, Markus Wigbels of easy‑Marketing, Dominik Feike of Attixus/Attrixus, Michael Müller of Vodafone and Nadine Herrmann of Mycashbacks) discussed current priorities for the affiliate industry: Artificial Intelligence (use cases for automation, customer-journey understanding and AI-driven search), the enduring importance of in-person networking, a renewed emphasis on authentic content, and emerging attribution/compensation challenges as AI changes how consumers find products.
AffiliateBLOG Breakfast Cologne: AI Insights and New Perspectives
The AffiliateBLOG Breakfast in Cologne brought together around 25 affiliate and digital industry professionals on October 1, 2026, at Salon Schmitz for networking and knowledge exchange. Two keynote presentations focused on AI's impact on the customer journey and the interplay between affiliate marketing and user experience. Steffen Grunwald from Awin discussed how generative AI is changing product search, shifting focus from SEO to Generative Engine Optimization (GEO) and the importance of affiliate and review content in AI-generated answers. Martin Rausch-Beschnitt from MAI Group highlighted that more traffic does not solve poor user experience, citing a case where improved experience increased conversion rates from 4.43% to 6.12%, a 38% uplift. He advocated for integrating affiliate, UX, and customer experience strategies. The event also facilitated personal discussions and was sponsored by Vodafone, Awin, lead alliance, and Sage. The next AffiliateBLOG Breakfast is planned for March 19, 2027, in Munich.
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