Observed Signal · Nov 27, 2025 · Webinar · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Retail Media 2026: Essential Marketer Strategies
Pacvue presents a free online webinar 'Retail Media 2026' on December 3 at 10:00, aimed at brands and agencies looking to plan more efficiently, sharpen control and translate performance into revenue. Pacvue experts Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany) will outline developments shaping 2026 and show how to drive campaign performance, efficiency and ROI across Retail Media. The session covers 2025 Europe signals, data signals to inform 2026 planning, trends such as automation, AI, and new measurability, plus best practices and planning frameworks that streamline processes. Case studies demonstrate real-world results. The webinar is a collaboration between Pacvue and OnlineMarketing.de, and attendees can register via the event page. The content is positioned to help marketers and agencies navigate increased complexity in Retail Media in 2026 and convert learnings into improved media execution.
Provides mid-scale industry insight into 2026 Retail Media strategies and automation trends from a recognized RMN vendor; relevant but not transformative
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Key Takeaways & Evidence Grounding
- Pacvue hosts a free online webinar 'Retail Media 2026' on December 3 at 10:00.
- Speakers are Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany) from Pacvue.
- The session covers 2025 developments in Europe, 2026 trends (automation, AI, new measurability), best practices, planning frameworks and case studies.
- The webinar is a collaboration between Pacvue and OnlineMarketing.de.
- Registrations are open via the dedicated event page.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Europe's E-Commerce: Retail Media and AI Growth
PACVUE hosts a free webinar on March 30 about Europe’s evolving e-commerce landscape, focusing on Retail Media expansion and AI-driven growth. The session is led by Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany), who will explain changes, what may be overhyped, and what brands and agencies should plan for 2026. Key topics include shifting Retail Media from tactical execution to strategic infrastructure, upper-funnel commerce, Performance TV, and AI’s influence on product discovery, optimization, and media effectiveness. The event also tackles fragmentation across European retailers and markets, and how to implement full-funnel measurement with budget reallocation in the next 12–24 months. Emphasis is placed on Agentic Commerce and practical planning. The content is sponsored content produced in collaboration with PACVUE and OnlineMarketing.de and is free to attend from 14:00 CET.
2026: A Litmus Test for Retail Media
In a guest commentary, Carina Müller, General Manager Commerce at Mediaplus Performance, argues that 2026 will be a decisive year for Retail Media. She says Retail Media is evolving quickly: loyalty programmes are raising its strategic value, AI assistants introduce new ad formats, and in‑store media are becoming more dynamic through AI. Müller calls for centralized campaign planning to fully exploit Retail Media's potential as it shifts from hype into a standard element of the marketing mix. The piece positions these developments as drivers of market growth and operational change for advertisers and retailers.
Retail Reshaped 2025: Commerce Media Summit in Hamburg
Retail Reshaped 2025 premieres in Hamburg on 13 November 2025 as a conference uniting leaders from trade, media and technology to discuss the shift from Retail Media to Commerce Media. Hosted under the theme 'Shaping the Future with Data and AI', the event frames Commerce Media as a data-driven operating system that combines advertising, shopping experience and brand communication using first-party data. Speakers include Stefanie Lübke (REWE Group), Jan Schmitz (Zalando Partner Marketing Services), Götz Trillhaas (PayPal), Nora Usunjan (Meta), Roxanne van Duijn (Google), Nele Odzuck (TikTok), Denise Mancinone (Snap Inc.) and Corinna Hohenleitner (BVDW), among others. Program topics cover AI in retail, building Retail Media Networks, onsite/offsite strategies, data strategies, personalization, measurement and analytics, plus practical masterclasses bridging theory and application. The article notes industry moments such as the Amazon–Perplexity AI Agents dispute and a Criteo–Google partnership in Commerce/Retail Media. Full program and tickets are available on the official site.
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