Observed Signal · Mar 18, 2026 · Webinar · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Europe's E-Commerce: Retail Media and AI Growth
PACVUE hosts a free webinar on March 30 about Europe’s evolving e-commerce landscape, focusing on Retail Media expansion and AI-driven growth. The session is led by Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany), who will explain changes, what may be overhyped, and what brands and agencies should plan for 2026. Key topics include shifting Retail Media from tactical execution to strategic infrastructure, upper-funnel commerce, Performance TV, and AI’s influence on product discovery, optimization, and media effectiveness. The event also tackles fragmentation across European retailers and markets, and how to implement full-funnel measurement with budget reallocation in the next 12–24 months. Emphasis is placed on Agentic Commerce and practical planning. The content is sponsored content produced in collaboration with PACVUE and OnlineMarketing.de and is free to attend from 14:00 CET.
Educational webinar covering Retail Media expansion and AI in European e-commerce; not a major platform release or financial event.
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Key Takeaways & Evidence Grounding
- PACVUE hosts a free webinar on March 30 about Europe’s e-commerce growth, Retail Media expansion, and AI.
- Speakers are Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany).
- The webinar covers Retail Media as strategic infrastructure, AI-powered discovery, and Agentic Commerce.
- Agenda includes full-funnel measurement and budget reallocation across European markets for 2026.
- Content is sponsored content produced in collaboration with PACVUE and OnlineMarketing.de.
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Retail Media 2026: Essential Marketer Strategies
Pacvue presents a free online webinar 'Retail Media 2026' on December 3 at 10:00, aimed at brands and agencies looking to plan more efficiently, sharpen control and translate performance into revenue. Pacvue experts Christopher Walper (Sales Director DACH) and Christoph Kautz (Sales Director Germany) will outline developments shaping 2026 and show how to drive campaign performance, efficiency and ROI across Retail Media. The session covers 2025 Europe signals, data signals to inform 2026 planning, trends such as automation, AI, and new measurability, plus best practices and planning frameworks that streamline processes. Case studies demonstrate real-world results. The webinar is a collaboration between Pacvue and OnlineMarketing.de, and attendees can register via the event page. The content is positioned to help marketers and agencies navigate increased complexity in Retail Media in 2026 and convert learnings into improved media execution.
Retail Reshaped 2025: Commerce Media Summit in Hamburg
Retail Reshaped 2025 premieres in Hamburg on 13 November 2025 as a conference uniting leaders from trade, media and technology to discuss the shift from Retail Media to Commerce Media. Hosted under the theme 'Shaping the Future with Data and AI', the event frames Commerce Media as a data-driven operating system that combines advertising, shopping experience and brand communication using first-party data. Speakers include Stefanie Lübke (REWE Group), Jan Schmitz (Zalando Partner Marketing Services), Götz Trillhaas (PayPal), Nora Usunjan (Meta), Roxanne van Duijn (Google), Nele Odzuck (TikTok), Denise Mancinone (Snap Inc.) and Corinna Hohenleitner (BVDW), among others. Program topics cover AI in retail, building Retail Media Networks, onsite/offsite strategies, data strategies, personalization, measurement and analytics, plus practical masterclasses bridging theory and application. The article notes industry moments such as the Amazon–Perplexity AI Agents dispute and a Criteo–Google partnership in Commerce/Retail Media. Full program and tickets are available on the official site.
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