Zapier

Unternehmensdaten

Offizieller Name

Zapier Inc.

Einheitentyp

COMPANY

Gegründet

2012

Hauptsitz

United States

Unternehmensgröße

501–1,000

Marktrolle

B2B SaaS Provider

Offizielle Website

zapier.com

Was Zapier macht

Zapier betreibt eine Multi-Produkt-SaaS-Plattform, die auf Anwendungsintegration und Workflow-Automatisierung basiert. Das Unternehmen generiert Umsätze durch Software-Abonnements, die nach Task-Volumen, Funktionsumfang und Unternehmensanforderungen gestaffelt sind.

Strategische Einordnung

KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.

Zapier Inc. ist ein privates B2B-SaaS-Unternehmen, das Software für die No-Code-Workflow-Automatisierung vertreibt. Die Kernplattform verbindet mehr als 9.000 Drittanbieter-Anwendungen und ermöglicht es Geschäftsanwendern, automatisierte Arbeitsabläufe, Datenflüsse und KI-gestützte Prozesse ohne Entwicklerressourcen zu erstellen.

Geschäftsmodell und Monetarisierung

Zapier monetisiert über gestaffelte SaaS-Abonnements, die kostenlose Einstiegsoptionen mit umsatztreibenden Pay-per-Use-Erweiterungen und Enterprise-Verträgen kombinieren.

Core Automation Subscriptions

Software-Abonnement mit gestaffelten Plänen

Task-based Expansion

Pay-per-Use

Enterprise Plans

Individuelles Jahres-Software-Abonnement

Developer and Embedded Integration Offerings

Software-Abonnement / Plattformzugang

Produkte und Fähigkeiten

Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.

Produkte und Marktkategorien

Wettbewerber und Alternativen

• Workato

  Enterprise integration and automation software for cross-system workflows.

• Yellow.ai

  Enterprise conversational AI for chat, voice and email automation.

• Jotform

  No-code forms and workflow automation software for organisations.

Zuletzt erfasste Signale

Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.

• Zapier Automates Marketing Funnels with ChatGPT Work

  2026-08-10openai.com

  Marketing Automation · Erfasster Impact-Score: 2/5

  Zapier's enterprise marketing team uses ChatGPT Work to automate funnel QA/QC, campaign asset creation, and reporting. The system performs quality assurance on thousands of leads monthly, surfaces recurring pipeline issues via an executive dashboard, and generates campaign assets quickly, allowing the team to focus on creative and strategic work. Zapier reports the automation yields seven-figure pipeline impact handed off to sales each month. The team plans to move toward always-on automation loops and a shared contextual “brain” integrating meetings, call recordings, and market insights.

  • Zapier's enterprise marketing team uses ChatGPT Work to build automated funnel optimization systems.
  • The system performs automatic QA/QC on thousands of leads every month.

• Update Claude Code for Claude 5 Models

  2026-08-09aibyaakash.com

  Large Language Models (LLM) & AI · Erfasster Impact-Score: 3/5

  This newsletter explains how to adapt Claude Code workflows for Anthropic’s new 5-series models (Sonnet, Opus, Fable). The author highlights that the Claude team removed roughly 80% of the Claude Code system prompt for Opus 5 and found the model performed better, and recommends starting from Claude Code’s safe mode to identify obsolete customizations. The post links to an /update-to-cc-5 skill that automates the three recommended transformations, and lists related AI industry updates (Google Gemini leadership changes, Meta and Nvidia model releases, feature updates across tools, and recent fundraising). It also calls out several tooling updates (Zapier SDK, Wispr Flow, Superblocks, Arcads, Helena) and notes Sapiom’s $35M raise.

  • Anthropic’s Claude Code team deleted ~80% of the Claude Code system prompt for Opus 5 and observed improved performance.
  • Claude Code provides a safe mode to baseline behavior and compare outputs with customizations.

• Twilio to remove conference_participant on Aug 1, 2026

  2026-07-31dev.to

  Measurement & Analytics Platform · Erfasster Impact-Score: 3/5

  Twilio will remove the conference_participant field from Voice Insights Call Summary on August 1, 2026. The field will remain in responses but its attributes will uniformly return null (HTTP 200 unchanged) across both the REST API and Event Streams. Twilio points customers to the separate Conference Insights APIs (conference- and participant-keyed resources) as the replacement, meaning migrations require capturing or mapping ConferenceSid/ParticipantSid and reshaping call-centric storage to conference-centric storage. Because the change preserves response shape and status codes, analytics and pipeline consumers that relied on conference_participant may silently see conference metrics decay to zero rather than generate errors.

  • Twilio will remove the conference_participant field from Voice Insights Call Summary on August 1, 2026, affecting both the REST API and Event Streams.
  • After removal the field remains present in responses but conference_participant.attributes will return null for all calls while responses continue to be HTTP 200.

• ZoomInfo Adds Native Zapier Integration via GTM.AI

  2026-07-28martechseries.com

  Platform Integration · Erfasster Impact-Score: 3/5

  ZoomInfo announced a native Zapier integration that opens its API to all customers, including trial accounts, enabling ZoomInfo signals and verified data to be used as triggers or actions inside Zapier Workflows. The connection runs through GTM.AI, ZoomInfo’s headless GTM context layer and Context Graph, allowing any Zap to read ZoomInfo’s live data graph—stated as spanning more than 100 million companies, 500 million contacts, and billions of buying signals—without periodic exports. The expanded access removes a prior limit that reserved full API use for a subset of paid plans and is expected to broaden adoption among the more than 7,000 mutual ZoomInfo–Zapier customer organizations. ZoomInfo says the integration preserves its native permissioning and audit logging. Executive comments are provided by Navid Zolfaghari (Zapier) and Dennis Sevilla (ZoomInfo).

  • ZoomInfo opened its API to all customers, including trial accounts, for its native Zapier integration.
  • ZoomInfo’s data graph spans more than 100 million companies, 500 million contacts, and billions of buying signals.

• AI-first WhatsApp Support Inbox: Hallo Zetta

  2026-07-27dev.to

  Conversational AI & Chatbots · Erfasster Impact-Score: 2/5

  The article describes Hallo Zetta, a WhatsApp-native shared support inbox designed to let AI handle routine tasks while keeping humans in control. Key design principles include treating WhatsApp behavior (media, groups, ownership) as primary, supporting group-aware workflows, grounding AI answers in team-reviewed knowledge, seamless human handoff, and integrations with common productivity tools. The product emphasizes persistent contact context, multi-format message handling (photos, voice, files), and a knowledge-base playground to test and refine automated responses before deployment.

  • Hallo Zetta is a shared WhatsApp customer-care inbox designed to combine AI automation with human support.
  • Hallo Zetta is built to be WhatsApp-native, handling media, voice notes, groups, persistent contact context, and team ownership.

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