Jotform
No-code forms and workflow automation software for organisations.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Jotform Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- jotform.com
What Jotform does
Jotform operates a horizontal software platform for data collection and workflow execution. It attracts users with a free entry tier, converts heavier usage into paid subscriptions, and expands revenue by bundling adjacent workflow products around the core form builder. Value is created by reducing the need for custom development for intake, approvals, signing, booking, document generation, and simple internal or customer-facing apps. Enterprise value is further increased through security, compliance, admin controls, and support.
Category differentiation
Jotform is a B2B no-code forms and workflow software provider, not a digital publisher or advertising platform. It is closer to form automation and operational workflow tools than to pure survey-only products or consumer messaging apps.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Jotform is a privately held B2B SaaS company that provides a cloud-based no-code form builder and a wider workflow automation suite. Its platform lets organisations create forms, collect data, generate PDFs, gather e-signatures, manage submissions, automate approvals, schedule appointments, build simple apps, and handle lightweight commerce flows. The company sells primarily to businesses and teams, while also serving nonprofits, educators, and some individual professional users through self-serve plans. The company makes money through a freemium subscription model that scales by usage, feature access, and enterprise requirements. Its commercial strategy combines broad self-serve adoption with upsell into paid tiers and custom enterprise contracts that add security, compliance, administration, and support. Product expansion around signatures, task boards, conversational intake, and store creation strengthens retention and increases account value within the same customer base.
Company news briefing
Briefing updated:
Building on its milestone of 35 million users and the launch of AI Agents, Jotform has introduced the AI App Builder, which allows users to generate professional-grade applications via natural language prompts. This expansion of its generative AI suite follows new integrations with the Claude App, Microsoft Excel, and SharePoint. These developments signify a move beyond simple data collection towards automated application development, prioritising greater workflow efficiency and enterprise interoperability across its platform.
Business model & monetisation
Jotform uses a freemium SaaS subscription model. Revenue is generated from tiered self-serve plans priced by usage limits and feature access, including forms, submissions, storage, and workflow functionality. Additional monetisation comes from upgrades to higher tiers, enterprise contracts with custom pricing, and premium capabilities such as advanced security, compliance, admin controls, data residency, and dedicated support. Some adjacent products, such as e-signatures, are bundled to improve conversion, retention, and expansion rather than sold as fully separate standalone licences.
- Self-serve subscriptions
- Software Subscription
- Enterprise contracts
- Software Subscription
- Premium compliance, security, and admin capabilities
- Software Subscription
- Cross-sell of adjacent workflow modules within platform plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Zapier
No-code business workflow automation across thousands of apps.
- Intellistack
Workflow automation software for forms, documents, signatures and contracts.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Jotform Blog: Latest Product Announcements and Customer Stories
Recorded impact score: 3/5
New blog posts include 'Turn ChatGPT and Claude conversations into signed agreements with Jotform Sign', 'Announcing Jotform AI Data Assistant', and 'Jotform earns 55 #1 rankings in G2’s Fall 2026 Reports'.
Announcing Jotform AI Data Assistant
Recorded impact score: 3.5/5
Jotform's blog features a new product announcement for the Jotform AI Data Assistant, with a dedicated article and newsletter published August 25, 2026.
Explore company relationships
Questions about Jotform
What is Jotform?
Jotform is a cloud-based no-code platform for building forms and automating workflows, including e-signatures, approvals, data management, booking, and simple app creation.
Who uses Jotform?
Jotform is used by businesses, nonprofits, educators, operations teams, support teams, administrators, and enterprises that need structured data capture and workflow automation.
How does Jotform make money?
Jotform makes money through freemium and paid SaaS subscriptions, with tiered plans, enterprise contracts, and upsell for advanced security, compliance, and administrative features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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