Typeform

Typeform operates a subscription-based software model built around self-serve and enterprise plans. It creates value by helping organisations design higher-engagement forms and surveys, capture structured responses, automate follow-up actions, and connect submissions into existing business systems. The platform combines creation, data collection, analytics, and workflow capabilities in one environment, reducing manual setup and improving completion rates versus basic static forms.

Typeform is a private B2B SaaS company based in Spain that provides a cloud platform for creating interactive forms, surveys, quizzes, landing-page experiences, and related workflow automation. Its products are used by business teams to capture structured data from prospects, customers, employees, and research participants, then route that data into downstream systems such as CRM, email, and other business tools.

The company makes money primarily through subscription software pricing tied to response volume, feature access, and user tiers, with higher-value enterprise plans adding security, compliance, SSO, and support. Its customer base spans marketing, product, customer success, HR, sales operations, and SMB to enterprise users that need lead capture, feedback collection, onboarding, and lightweight automation without building custom applications.