Typeform

The company operates a horizontal SaaS model focused on data collection and customer interaction workflows. It provides browser-based tools and APIs that allow organisations to build and publish web and video forms, embed them in digital properties, and route responses into analytics and downstream systems via integrations and webhooks. Value is created by improving completion rates, standardising form creation across teams, and centralising response management and reporting for marketing, product, research and commercial use cases. A separate video-centric product extends this value to asynchronous interviews and richer qualitative feedback. Value capture is through recurring subscription payments tied to usage limits, features and seats, with higher tiers and enterprise contracts aligning with larger or more complex organisational needs.

Typeform is a Spanish software-as-a-service company offering cloud-based tools for creating online forms, surveys, quizzes and asynchronous video questionnaires. Its core platform provides a web form builder with a one-question-at-a-time interface, logic branching, templates, integrations and analytics, plus a separate video interaction product.

The company generates revenue through paid subscriptions on a freemium model, with limits on responses and features by plan and bespoke contracts for larger organisations. Paying customers are primarily businesses and teams that need to collect data, leads, feedback or qualitative insights at scale, including marketers, product teams, researchers, sales and recruitment functions across SMBs and enterprises.