Typeform
Conversational forms and workflow software for business data collection.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Typeform SL
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- The Can Rabia place 3, Barcelona 08017, Spain
- Company size
- 201–500
- Market role
- B2B SaaS Provider
- Official website
- typeform.com
What Typeform does
Typeform operates a subscription-based software model built around self-serve and enterprise plans. It creates value by helping organisations design higher-engagement forms and surveys, capture structured responses, automate follow-up actions, and connect submissions into existing business systems. The platform combines creation, data collection, analytics, and workflow capabilities in one environment, reducing manual setup and improving completion rates versus basic static forms.
Category differentiation
Typeform is a B2B form, survey, and workflow software company, not a consumer app or a foundational AI model provider. It competes with form-building and survey platforms rather than adtech, publishing, or social media platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Typeform is a private B2B SaaS company based in Spain that provides a cloud platform for creating interactive forms, surveys, quizzes, landing-page experiences, and related workflow automation. Its products are used by business teams to capture structured data from prospects, customers, employees, and research participants, then route that data into downstream systems such as CRM, email, and other business tools. The company makes money primarily through subscription software pricing tied to response volume, feature access, and user tiers, with higher-value enterprise plans adding security, compliance, SSO, and support. Its customer base spans marketing, product, customer success, HR, sales operations, and SMB to enterprise users that need lead capture, feedback collection, onboarding, and lightweight automation without building custom applications.
Company news briefing
Briefing updated:
Typeform has furthered its platform expansion by detailing the capabilities of Research Flow, an AI-moderated solution designed to automate the end-to-end research process from participant recruitment to sentiment scoring. This product evolution is supported by a strategic emphasis on LLM-powered automation and advanced product orchestration, led by Chief Product Officer Oji Udezue. These developments build upon the organisation's ISO/IEC 42001 certification for responsible AI, reinforcing CEO Jay Choi’s objective of using artificial intelligence to streamline customer engagement and accelerate the delivery of contextual insights.
Business model & monetisation
Typeform monetises through tiered SaaS subscriptions priced mainly by monthly response volume, feature depth, and seat or user access. Lower tiers impose response caps and limited branding or analytics, while higher tiers unlock greater usage, automation, integrations, and support. Enterprise revenue is driven by custom contracts that include advanced security, SSO, compliance, and service levels. Embedded AI features appear to support plan value and retention rather than operate as a separate standalone monetisation line.
- Core forms and surveys subscriptions
- Software Subscription
- Higher-tier automation and integrations plans
- Software Subscription
- Enterprise contracts with security, SSO, and support
- Software Subscription
- AI-enhanced features bundled into platform plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Text
Public SaaS company for AI-driven customer service and support tools.
- monday.com
Work management and business workflow software for teams and enterprises.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
CPO Oji Udezue: Claude Skills Every PM Needs
Large Language Models (LLM) & AI · Recorded impact score: 1/5
Product leader Oji Udezue (CPO at Typeform, Calendly, and Parsable) discusses how product managers should use Claude and LLM-powered automations to accelerate product judgment and orchestration. He runs ProductMind and has open-sourced a 17-file skills library (productmind-skills) that demonstrates a project-scaffolding workflow and "gates" that force the system to say no. The newsletter summarizes the podcast/demo, links to the repo and demo environment (Claude Code inside the Antigravity VS Code fork), and promotes related resources including a webinar on Claude automations and a PM cohort course.
- Oji Udezue is described as CPO at Typeform, Calendly, and Parsable in the article.
- Oji runs ProductMind, where he helps companies become AI-native.
Explore company relationships
Questions about Typeform
What is Typeform?
Typeform is a cloud software platform for creating interactive forms, surveys, quizzes, and landing-page style data capture experiences for businesses.
Who uses Typeform?
It is used by marketing, product, customer success, HR, sales operations, and SMB or enterprise teams that collect leads, feedback, research, and onboarding information.
How does Typeform make money?
It makes money through tiered SaaS subscriptions, with pricing based mainly on response volume, features, user access, and enterprise add-ons such as SSO and compliance.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
Continue your research on Typeform
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.