Tally

The company operates a horizontal, web-based SaaS form and survey platform. It creates value by enabling non-technical users and small teams to build and deploy online forms for lead capture, surveys, onboarding and data collection, and then route that data into other tools via integrations and webhooks. The product is delivered as a cloud-hosted service with a free core feature set, making adoption friction low. More advanced collaboration, branding and control features are paywalled in a subscription plan, aligning revenue with heavier or more professional use cases. As a bootstrapped business, it prioritises subscription revenue over advertising or external funding to sustain product development and hosting costs.

Tally BV is a Belgian, bootstrapped software company that provides a hosted, no-code online form and survey builder. Its product allows users to create multi-step forms with conditional logic, calculations, file uploads and integrations with third-party tools via a text-editor style interface, positioned as an alternative to tools such as Typeform and Google Forms. The company generates revenue from paid subscriptions layered on top of a generous free tier that includes unlimited forms and responses. Paying customers, primarily freelancers, creators, start-ups and small to mid-sized teams, upgrade to unlock custom branding, custom domains, advanced styling, team collaboration, partial submissions and additional business-focused controls. The business is independent, self-funded and based in the EU.