Opinion Stage

The company operates a horizontal SaaS model focused on interactive content creation and basic data collection. It offers a web-based platform where business users can design quizzes, surveys and polls using templates, visual customisation, conditional logic and media-rich questions. These items can then be embedded in websites or shared via other digital channels to drive engagement, collect responses and capture leads.

Value is created by simplifying and accelerating the production of interactive formats that support marketing, audience development, research and education workflows. Customers gain tools for content creation, data capture and basic analytics without needing custom development. The company captures value through recurring subscription fees for higher usage tiers and enterprise contracts, while a free tier encourages adoption and serves as an entry point for eventual upgrades.

Opinion Stage Ltd. is an Israel-based software company that provides web-based tools for creating interactive quizzes, surveys and polls. Its platform supports different item types and embeds across websites and marketing channels, targeting use cases such as audience engagement, lead capture and basic research.

The company generates revenue through a tiered SaaS subscription model with a free plan and paid Pro, Business and enterprise tiers, differentiated by response limits, features and branding control. Direct customers are primarily organisations and professionals such as marketers, publishers, e‑commerce teams, product and research teams, educators and event organisers who pay for access to the creation tools, distribution options and analytics, rather than end-consumers responding to the quizzes or surveys.