Riddle

Riddle operates a software subscription model centred on an interactive content creation platform. Customers pay for access to no-code creation tools, analytics, API access, integrations, and monetisation features that let them embed quizzes and gamified experiences into their own sites and campaigns. Value is created by helping customers generate more audience engagement, collect privacy-compliant first-party data, and create additional ad inventory or lead-generation opportunities.

Riddle is a German B2B software company that provides a cloud-based interactive content platform for creating quizzes, polls, surveys, forms, leaderboards, and mini-games without coding. Its platform is used by publishers, digital media companies, agencies, brands, sports organisations, and non-profits to increase engagement, capture leads, collect first-party data, and monetise audience attention through embedded advertising and sponsored content formats.

The company makes money primarily through subscription SaaS pricing, with tiered plans, annual and monthly billing, and enterprise add-ons such as custom integrations and support. Rather than taking a share of advertising revenue, Riddle enables customers to insert their own ad tags and monetise directly, which positions it as an engagement and monetisation software layer rather than a media owner or ad network.