ScoreApp
Interactive assessment funnels for lead generation and qualification.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Hyper Targeted Marketing Limited
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- C/O Hillier Hopkins LLP First Floor, Radius House, 51 Clarendon Road, Watford, United Kingdom, WD17 1HP
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- scoreapp.com
What ScoreApp does
ScoreApp sells cloud software that helps businesses create, launch and manage interactive lead capture funnels. The platform creates value by turning quizzes, scorecards, surveys and landing pages into structured data collection and qualification workflows, then connecting that data into CRM and marketing systems for follow-up. Revenue is primarily recurring subscription income, with expansion through higher-tier plans, enterprise contracts and paid education tied to platform usage and customer success.
Category differentiation
ScoreApp is a B2B lead generation and assessment software platform, not a consumer scoring app or a credit scoring business. It is closer to funnel-building and lead qualification software than to generic survey tools alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ScoreApp is a UK-based B2B software company operating under the legal entity Hyper Targeted Marketing Limited. It provides a SaaS platform for building interactive lead generation funnels using scorecards, quizzes, surveys, forms and landing pages, with built-in scoring logic, segmentation, analytics and CRM integrations. Its customers are primarily marketers, SMBs, agencies, consultants, coaches and course creators that want to replace static lead magnets with more structured lead capture and qualification workflows. The company monetises through tiered software subscriptions, ranging from free entry-level access to paid plans that scale by usage, feature depth and team requirements, plus custom enterprise pricing. It also offers adjacent training and enablement through ScoreApp Academy, and has broadened its interactive marketing capability through the acquisition of Bucket.io.
Business model & monetisation
The company uses a tiered SaaS subscription model with a free entry tier and paid monthly or annual plans that scale by live funnels, response volume, user access and advanced capabilities such as analytics, split testing and data enrichment. Additional monetisation comes from enterprise contracts with custom pricing and premium training or educational content delivered through ScoreApp Academy.
- Core SaaS subscriptions
- Tiered recurring software plans
- Enterprise contracts
- Custom-priced software agreements
- Premium education and training
- Paid subscription or programme access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ScoreApp
What is ScoreApp?
ScoreApp is a B2B SaaS platform for creating interactive scorecards, quizzes, surveys, forms and landing pages to capture and qualify leads.
Who uses ScoreApp?
It is used by marketers, SMBs, agencies, consultants, coaches, course creators and some enterprise teams running lead generation and qualification workflows.
How does ScoreApp make money?
It earns revenue mainly from tiered software subscriptions, with additional income from enterprise pricing and paid training or educational services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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