ScoreApp

The company operates a horizontal SaaS platform in the advertising and marketing technology space, focused on interactive quizzes and assessment funnels. It creates value by enabling business customers to design score-based quizzes (“scorecards”), publish landing and result pages, collect structured response data and integrate this data into external CRM and analytics systems to qualify and segment leads. The platform’s AI quiz builder and templates lower the effort required to create these funnels, while reporting and data export help users optimise follow-up and conversion workflows. Integration of acquired funnel-building technology (Bucket.io) extends its value proposition as an all-in-one interactive marketing and lead generation suite.

Hyper Targeted Marketing Limited is a UK-based software company trading as ScoreApp. It develops and operates a quiz and assessment funnel platform that allows organisations to build scored “scorecard” quizzes, landing pages and dynamic result pages, and to sync captured data into their CRM and analytics tools for lead generation and qualification.

The company earns revenue through a freemium, tiered SaaS subscription model with paid monthly and annual plans targeted primarily at coaches, consultants, agencies, creators and small to mid-sized service businesses that use interactive assessments as part of their marketing and sales funnels. The acquisition of Bucket.io indicates a strategy to broaden its interactive marketing and funnel-building capabilities within the advertising and marketing technology segment.