ScoreApp

ScoreApp sells cloud software that helps businesses create, launch and manage interactive lead capture funnels. The platform creates value by turning quizzes, scorecards, surveys and landing pages into structured data collection and qualification workflows, then connecting that data into CRM and marketing systems for follow-up. Revenue is primarily recurring subscription income, with expansion through higher-tier plans, enterprise contracts and paid education tied to platform usage and customer success.

ScoreApp is a UK-based B2B software company operating under the legal entity Hyper Targeted Marketing Limited. It provides a SaaS platform for building interactive lead generation funnels using scorecards, quizzes, surveys, forms and landing pages, with built-in scoring logic, segmentation, analytics and CRM integrations. Its customers are primarily marketers, SMBs, agencies, consultants, coaches and course creators that want to replace static lead magnets with more structured lead capture and qualification workflows.

The company monetises through tiered software subscriptions, ranging from free entry-level access to paid plans that scale by usage, feature depth and team requirements, plus custom enterprise pricing. It also offers adjacent training and enablement through ScoreApp Academy, and has broadened its interactive marketing capability through the acquisition of Bucket.io.