ScoreApp
ScoreApp is a interactive assessment funnels for lead generation and qualification.
Analyst Perspective
ScoreApp is a UK-based B2B software company operating under the legal entity Hyper Targeted Marketing Limited. It provides a SaaS platform for building interactive lead generation funnels using scorecards, quizzes, surveys, forms and landing pages, with built-in scoring logic, segmentation, analytics and CRM integrations. Its customers are primarily marketers, SMBs, agencies, consultants, coaches and course creators that want to replace static lead magnets with more structured lead capture and qualification workflows. The company monetises through tiered software subscriptions, ranging from free entry-level access to paid plans that scale by usage, feature depth and team requirements, plus custom enterprise pricing. It also offers adjacent training and enablement through ScoreApp Academy, and has broadened its interactive marketing capability through the acquisition of Bucket.io.
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Key insights about ScoreApp
Category Differentiation
ScoreApp is a B2B lead generation and assessment software platform, not a consumer scoring app or a credit scoring business. It is closer to funnel-building and lead qualification software than to generic survey tools alone.
ScoreApp: About
ScoreApp sells cloud software that helps businesses create, launch and manage interactive lead capture funnels. The platform creates value by turning quizzes, scorecards, surveys and landing pages into structured data collection and qualification workflows, then connecting that data into CRM and marketing systems for follow-up. Revenue is primarily recurring subscription income, with expansion through higher-tier plans, enterprise contracts and paid education tied to platform usage and customer success.
How ScoreApp Works & Monetises
Business model analysis and core revenue streams
The company uses a tiered SaaS subscription model with a free entry tier and paid monthly or annual plans that scale by live funnels, response volume, user access and advanced capabilities such as analytics, split testing and data enrichment. Additional monetisation comes from enterprise contracts with custom pricing and premium training or educational content delivered through ScoreApp Academy.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (ScoreApp)
ScoreApp platform updates: recovery codes, relative percent scores, and AI version history
Three small but useful improvements just landed – here’s what they do and why they matter.
Read original sourceDaniel Priestley on Diary of a CEO: the two skills that survive AI
Daniel Priestley sat down with Steven Bartlett on one of the world's most-listened-to podcasts: Diary of a CEO. On the episode Daniel and Steven have a wide-ranging, honest conversation about…
Read original sourceScoreApp: Frequently Asked Questions
What is ScoreApp?
ScoreApp is a B2B SaaS platform for creating interactive scorecards, quizzes, surveys, forms and landing pages to capture and qualify leads.
Who uses ScoreApp?
It is used by marketers, SMBs, agencies, consultants, coaches, course creators and some enterprise teams running lead generation and qualification workflows.
How does ScoreApp make money?
It earns revenue mainly from tiered software subscriptions, with additional income from enterprise pricing and paid training or educational services.
Company Facts
- Founded
- 2019
- Headquarters
- C/O Hillier Hopkins LLP First Floor, Radius House, 51 Clarendon Road, Watford, United Kingdom, WD17 1HP
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- scoreapp.com