Zapier
No-code business workflow automation across thousands of apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zapier Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- zapier.com
What Zapier does
Zapier operates a multi-product SaaS platform built around application integration and workflow automation. It creates value by reducing manual work, connecting fragmented business software and enabling non-technical teams to automate processes without custom development. The core platform acts as an orchestration layer between third-party applications, while adjacent products extend the platform into data capture, lightweight data storage, workflow design, conversational interfaces, AI agent execution and embedded integrations for software partners. This broadens both retention and account expansion over time.
Category differentiation
Zapier is a business automation and integration SaaS platform, not a consumer productivity app. It differs from pure iPaaS or developer-only tooling by combining no-code workflow automation, AI execution and embedded integrations for business teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Zapier Inc. is a private B2B SaaS company that sells no-code workflow automation software. Its core platform connects more than 9,000 third-party applications and lets business users build automated workflows, data flows and AI-enabled processes without needing engineering resources. The product suite includes its core automation platform and Zaps, plus adjacent tools for forms, tables, workflow planning, chatbots, AI agents, model connectivity and embedded integrations for software partners. The company generates revenue through subscription SaaS plans structured around task usage, feature access and team or enterprise needs. Its customers are startups, SMBs, larger enterprises, developers and software vendors that need application integration, process automation and AI workflow orchestration. Zapier’s commercial strength comes from its large integration ecosystem, self-serve usability and expansion from simple trigger-action automation into broader operational and AI automation workflows.
Company news briefing
Briefing updated:
Zapier continues to advance its transition toward autonomous AI agents, leveraging its position as a key customer of Prime Intellect, which recently secured a $130 million Series A valuation. This infrastructure supports Zapier's agentic capabilities alongside recent SDK updates optimised for Anthropic's Claude 5 models. Furthermore, Zapier has expanded its integration ecosystem by launching a native connection with ZoomInfo via GTM.AI, granting over 7,000 mutual customer organisations unrestricted access to live market data and buying signals directly within their automated workflows.
Business model & monetisation
Zapier monetises through subscription SaaS plans with tiering based on task volume, feature depth and collaboration or governance requirements. The commercial model combines free entry-level access with paid plans that unlock multi-step workflows, premium integrations, advanced logic, AI capabilities, team features and enterprise controls. Revenue is primarily recurring subscription income, with usage-linked expansion through task consumption and enterprise pricing for larger deployments. Developer and partner-oriented products also support platform expansion and upsell into higher-value organisational use cases.
- Core automation subscriptions
- Software subscription with tiered plans
- Task-based expansion and overage consumption
- Pay-per-use
- Enterprise plans
- Custom annual software subscription
- Developer and embedded integration offerings
- Software subscription / platform access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Workato
Enterprise integration and automation software for cross-system workflows.
- Yellow.ai
Enterprise conversational AI for chat, voice and email automation.
- Jotform
No-code forms and workflow automation software for organisations.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Zapier Automates Marketing Funnels with ChatGPT Work
Marketing Automation · Recorded impact score: 2/5
Zapier's enterprise marketing team uses ChatGPT Work to automate funnel QA/QC, campaign asset creation, and reporting. The system performs quality assurance on thousands of leads monthly, surfaces recurring pipeline issues via an executive dashboard, and generates campaign assets quickly, allowing the team to focus on creative and strategic work. Zapier reports the automation yields seven-figure pipeline impact handed off to sales each month. The team plans to move toward always-on automation loops and a shared contextual “brain” integrating meetings, call recordings, and market insights.
- Zapier's enterprise marketing team uses ChatGPT Work to build automated funnel optimization systems.
- The system performs automatic QA/QC on thousands of leads every month.
Update Claude Code for Claude 5 Models
Large Language Models (LLM) & AI · Recorded impact score: 3/5
This newsletter explains how to adapt Claude Code workflows for Anthropic’s new 5-series models (Sonnet, Opus, Fable). The author highlights that the Claude team removed roughly 80% of the Claude Code system prompt for Opus 5 and found the model performed better, and recommends starting from Claude Code’s safe mode to identify obsolete customizations. The post links to an /update-to-cc-5 skill that automates the three recommended transformations, and lists related AI industry updates (Google Gemini leadership changes, Meta and Nvidia model releases, feature updates across tools, and recent fundraising). It also calls out several tooling updates (Zapier SDK, Wispr Flow, Superblocks, Arcads, Helena) and notes Sapiom’s $35M raise.
- Anthropic’s Claude Code team deleted ~80% of the Claude Code system prompt for Opus 5 and observed improved performance.
- Claude Code provides a safe mode to baseline behavior and compare outputs with customizations.
Twilio to remove conference_participant on Aug 1, 2026
Measurement & Analytics Platform · Recorded impact score: 3/5
Twilio will remove the conference_participant field from Voice Insights Call Summary on August 1, 2026. The field will remain in responses but its attributes will uniformly return null (HTTP 200 unchanged) across both the REST API and Event Streams. Twilio points customers to the separate Conference Insights APIs (conference- and participant-keyed resources) as the replacement, meaning migrations require capturing or mapping ConferenceSid/ParticipantSid and reshaping call-centric storage to conference-centric storage. Because the change preserves response shape and status codes, analytics and pipeline consumers that relied on conference_participant may silently see conference metrics decay to zero rather than generate errors.
- Twilio will remove the conference_participant field from Voice Insights Call Summary on August 1, 2026, affecting both the REST API and Event Streams.
- After removal the field remains present in responses but conference_participant.attributes will return null for all calls while responses continue to be HTTP 200.
ZoomInfo Adds Native Zapier Integration via GTM.AI
Platform Integration · Recorded impact score: 3/5
ZoomInfo announced a native Zapier integration that opens its API to all customers, including trial accounts, enabling ZoomInfo signals and verified data to be used as triggers or actions inside Zapier Workflows. The connection runs through GTM.AI, ZoomInfo’s headless GTM context layer and Context Graph, allowing any Zap to read ZoomInfo’s live data graph—stated as spanning more than 100 million companies, 500 million contacts, and billions of buying signals—without periodic exports. The expanded access removes a prior limit that reserved full API use for a subset of paid plans and is expected to broaden adoption among the more than 7,000 mutual ZoomInfo–Zapier customer organizations. ZoomInfo says the integration preserves its native permissioning and audit logging. Executive comments are provided by Navid Zolfaghari (Zapier) and Dennis Sevilla (ZoomInfo).
- ZoomInfo opened its API to all customers, including trial accounts, for its native Zapier integration.
- ZoomInfo’s data graph spans more than 100 million companies, 500 million contacts, and billions of buying signals.
AI-first WhatsApp Support Inbox: Hallo Zetta
Conversational AI & Chatbots · Recorded impact score: 2/5
The article describes Hallo Zetta, a WhatsApp-native shared support inbox designed to let AI handle routine tasks while keeping humans in control. Key design principles include treating WhatsApp behavior (media, groups, ownership) as primary, supporting group-aware workflows, grounding AI answers in team-reviewed knowledge, seamless human handoff, and integrations with common productivity tools. The product emphasizes persistent contact context, multi-format message handling (photos, voice, files), and a knowledge-base playground to test and refine automated responses before deployment.
- Hallo Zetta is a shared WhatsApp customer-care inbox designed to combine AI automation with human support.
- Hallo Zetta is built to be WhatsApp-native, handling media, voice notes, groups, persistent contact context, and team ownership.
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Questions about Zapier
What is Zapier?
Zapier is a B2B SaaS platform that connects business applications and automates workflows without code.
Who uses Zapier?
Startups, SMBs, enterprise teams, developers and software vendors use Zapier to automate processes and connect apps.
How does Zapier make money?
Zapier makes money from recurring subscription plans, usage-linked task consumption and enterprise pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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