Zapier

SEO Smooth Reports AI-Driven Search Visibility Gains

Florida-based digital marketing agency SEO Smooth reorganized its operations around multi-model AI tooling and agentic automation, and reports substantial gains in organic search visibility per third-party analytics. Semrush data cited in the article shows the agency’s site ranks for about 3,600 organic keywords, draws ~3,300 monthly organic visits, and has 51,000+ backlinks from over 2,100 referring domains; organic keywords grew more than fourfold and traffic more than doubled since the start of 2026. SEO Smooth built internal systems including an AI voice agent, custom Model Context Protocol servers, a multi-model inference stack, and automated reporting and bid management. The agency runs 20+ integrated AI tools, 8 autonomous agents, and 40+ custom automation skills, and reports client outcomes such as a ~30% lift in PPC return on ad spend for a storage client.

Twilio to remove conference_participant on Aug 1, 2026

Twilio will remove the conference_participant field from Voice Insights Call Summary on August 1, 2026. The field will remain in responses but its attributes will uniformly return null (HTTP 200 unchanged) across both the REST API and Event Streams. Twilio points customers to the separate Conference Insights APIs (conference- and participant-keyed resources) as the replacement, meaning migrations require capturing or mapping ConferenceSid/ParticipantSid and reshaping call-centric storage to conference-centric storage. Because the change preserves response shape and status codes, analytics and pipeline consumers that relied on conference_participant may silently see conference metrics decay to zero rather than generate errors.

ZoomInfo Adds Native Zapier Integration via GTM.AI

ZoomInfo announced a native Zapier integration that opens its API to all customers, including trial accounts, enabling ZoomInfo signals and verified data to be used as triggers or actions inside Zapier Workflows. The connection runs through GTM.AI, ZoomInfo’s headless GTM context layer and Context Graph, allowing any Zap to read ZoomInfo’s live data graph—stated as spanning more than 100 million companies, 500 million contacts, and billions of buying signals—without periodic exports. The expanded access removes a prior limit that reserved full API use for a subset of paid plans and is expected to broaden adoption among the more than 7,000 mutual ZoomInfo–Zapier customer organizations. ZoomInfo says the integration preserves its native permissioning and audit logging. Executive comments are provided by Navid Zolfaghari (Zapier) and Dennis Sevilla (ZoomInfo).