Competitive Landscape

Competitors of Ulta Beauty

The leading market alternatives to Ulta Beauty in 2026 include Sephora, Macy's, Target and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of Ulta Beauty.

SephoraDirect Competitor
Retailer & Marketplace100% Match

Prestige beauty retailer with omnichannel commerce, loyalty and digital engagement.

France · Est. 1969 · >5,000 team

Macy'sDirect Competitor
Retailer & Marketplace80% Match

US department-store retailer with marketplace and retail media network.

United States · Est. 1858 · >5,000 team

TargetDirect Competitor
Retailer & Marketplace75% Match

US retailer combining omnichannel commerce, loyalty, marketplace and retail media.

1000 Nicollet Mall, Minneapolis, MN 55403, United States · Est. 1962 · >5,000 team

CaudalieDirect Competitor
Direct-to-Consumer (D2C) Brand73% Match

Premium skincare brand selling directly through owned digital commerce.

1st Floor, 26 Eastcastle Street, W1W 8DQ, London · Est. 1995 · 1,001–5,000 team

e.l.f. BeautyDirect Competitor
Advertiser / Brand69% Match

Consumer beauty brand platform selling cosmetics and skincare.

570 10th Street, Oakland, CA 94607, USA · Est. 2004 · 501–1,000 team

Under ArmourDirect Competitor
Advertiser / Brand69% Match

Public sportswear brand selling apparel, footwear and accessories globally.

Est. 1996 · >5,000 team

MigrosDirect Competitor
Retailer & Marketplace68% Match

Swiss retail cooperative with grocery, digital commerce and loyalty.

Switzerland · >5,000 team

REWE GroupDirect Competitor
Retailer & Marketplace68% Match

German retail group spanning grocery, logistics and travel operations.

Domstraße 20 D 6068 Cologne · Est. 1927 · >5,000 team

Companies in the same market segment

The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.

GlossierMarket Alternative
Advertiser / Brand (Buys Ads)72% Match

Direct-to-consumer beauty brand with owned media and loyalty.

United States · Est. 2014 · 201–500 team

Bianlifeng (便利蜂)Market Alternative
Retailer & Marketplace68% Match

Chinese cashier-free convenience retailer with integrated digital shopping channels.

Floor 9, Unit 01, Building 12, Sun Palace Middle Road, Chaoyang District, Beijing, China · Est. 2016 · >5,000 team

ShoppableMarket Alternative
AdTech Vendor65% Match

Commerce infrastructure for checkout inside ads, content and off-site channels.

United States · Est. 2011 · 10–49 team

+12 more companies in this market segment in the Knowledge Graph

Analyze all mapped platforms, market relationships, tech stacks, and live signals in the interactive Knowledge Space.

Explore the Market

Analyze Ulta Beauty's competitive landscape in depth.

Explore market relationships, verified capabilities, integration interfaces, and live signals in Polaris7.