UL

Competitive Landscape

Competitors of Ulta Beauty

The leading market alternatives to Ulta Beauty in 2026 include Sephora, flaconi, Macy's and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of Ulta Beauty.

SE
SephoraDirect Competitor
Retailer & Marketplace99% Match

Prestige beauty retailer with omnichannel commerce, loyalty and digital engagement.

France · Est. 1969 · >5,000 team

FL
flaconiDirect Competitor
Retailer & Marketplace95% Match

European online beauty retailer for fragrance, skincare and cosmetics.

Germany · Est. 2011 · 501–1,000 team

MA
Macy'sDirect Competitor
Retailer & Marketplace95% Match

US department-store retailer with marketplace and retail media network.

151 West 34th Street, 13th Floor, New York, NY 10001 · Est. 1858 · >5,000 team

BY
ByrdieDirect Competitor
Publisher & Media Owner88% Match

Beauty publisher blending editorial, reviews and affiliate commerce.

United States · Est. 2013 · 10–49 team

WA
Walmart ConnectDirect Competitor
Publisher & Media Owner88% Match

Retail media arm for shopper data, ads and measurement.

United States

TA
TargetDirect Competitor
Retailer & Marketplace87% Match

US retailer combining omnichannel commerce, loyalty, marketplace and retail media.

1000 Nicollet Mall, Minneapolis, MN 55403, United States · Est. 1962 · >5,000 team

CH
ChanelDirect Competitor
Retailer & Marketplace85% Match

Privately owned luxury fashion and beauty brand with premium retail sales.

135 avenue Charles de Gaulle, 92200 Neuilly-sur-Seine, France · Est. 1883 · >5,000 team

CO
ConnexityDirect Competitor
AdTech Vendor84% Match

Retail performance marketing for shoppers, retailers and commerce publishers.

United States

Companies in the same market segment

The following companies operate within the same market segment ("Omnichannel Retailers & Supermarket Chains"). Category assignment is verified; this does not imply a direct competitive relationship.

HO
HowlMarket Alternative
B2C Consumer App / Platform84% Match

Creator commerce platform for affiliate links, storefronts and brand deals.

335 Madison Ave Fl 4. New York NY 10017 US · Est. 2015 · 10–49 team

BI
Bianlifeng (便利蜂)Market Alternative
Retailer & Marketplace72% Match

Chinese cashier-free convenience retailer with integrated digital shopping channels.

Floor 9, Unit 01, Building 12, Sun Palace Middle Road, Chaoyang District, Beijing, China · Est. 2016 · >5,000 team

VE
VerishopMarket Alternative
Retailer & Marketplace72% Match

Curated e-commerce marketplace with brand membership and retail media tools.

United States · Est. 2018 · 50–200 team

BR
BrevoMarket Alternative
MarTech Vendor71% Match

B2B customer engagement suite for marketing, messaging, CRM and data.

France · Est. 2012 · 501–1,000 team

LT
LTKMarket Alternative
Publisher & Media Owner71% Match

Creator-commerce platform linking influencer content, shopping and brand media.

United States

CO
Convert GroupMarket Alternative
AdTech Vendor71% Match

Retail intelligence software for data monetisation and retail media measurement.

United Kingdom · Est. 2014 · 10–49 team

FL
FluentMarket Alternative
AdTech Vendor70% Match

Commerce media platform linking advertisers with high-intent customer moments.

300 Vesey St 9th Floor, New York, NY 10282 · Est. 2010 · 201–500 team

VA
ValiuzMarket Alternative
Media Sales House70% Match

Retail media and customer data platform built on retailer transaction data.

67-83 rue du Luxembourg, Euralille, 59000 Lille · Est. 2019 · 201–500 team

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Analyze Ulta Beauty's competitive landscape in depth.

Explore market relationships, verified capabilities, integration interfaces, and live signals in Polaris7.