Ulta Beauty

Hims & Hers' Prescription Gummy Drives High Adherence

Hims & Hers launched a prescription Biotin + Minoxidil gummy for hair growth in June 2025. One year after launch the company surveyed 300 customers and reported an 88% daily adherence rate; 79% cited the green apple flavor as a reason for continued use and about two-thirds said the frosted glass jar packaging improved their experience. The article describes manufacturing and formulation challenges in creating a prescription-grade gummy and notes Hims & Hers' broader strategy of using design to de-stigmatize prescription products. The company reported $608.1 million in Q1 revenue in its May earnings report and gave full-year guidance of $2.8 billion to $3 billion.

Adobe CMO: AI Shifts From Fear to Confidence at Cannes

At Cannes Lions 2026, Adweek host Jenny Rooney interviewed Lara Balazs, Adobe's CMO and EVP of global marketing, about enterprise AI adoption. Balazs said AI is delivering tangible workflow wins—citing brands like the NFL, Disney, L’Oréal and Ulta using Adobe Firefly to automate asset scaling while protecting proprietary IP. The vidcast, recorded as part of Adweek's Marketing Vanguard series and presented with Edelman, emphasized that human empathy, brand trust and strategic judgment remain essential amid generative AI adoption.

Brands Expand Creator Marketing Strategies

Two industry reports — Modern Retail+ (July 28, 2026, member-exclusive) and a Digiday+ Research excerpt — find brands expanding creator and influencer marketing beyond awareness into seasonal campaigns, product launches and co‑developed products. Based on a survey of 125 brand and agency professionals and interviews with marketing executives, the research shows 88% use influencers for seasonal campaigns, 78% for product launches, 69% work with external influencers and 29% use a mix of in‑house and external creators. Case examples include Best Buy’s partnership with Dude Perfect (Sept 2025), Albertsons Media Collective’s Linqia-powered Lunar New Year campaign, and Ruggable’s co‑created collection with Dan Pelosi; executives at Strava, Milani, Ulta Beauty and Duolingo describe in‑house creator programs and creator categorization tied to campaign goals.