Macy's

Ted by Ted Baker Debuts at Macy's

Authentic Brands Group’s subbrand Ted by Ted Baker launched at U.S. Macy’s stores and on Macy’s website, debuting on Aug. 14, 2026. The fall 2026 menswear collection for the new line includes outerwear, knitwear, shirts, polos, trousers and basics, with items such as $200 suit pants and $480 jackets; the main Ted Baker collection continues to be carried at Bloomingdale’s at higher price points. The Ted by Ted Baker line is manufactured under license by United Legwear & Apparel Co. (ULAC). Authentic acquired Ted Baker in 2022 and lists the brand among a portfolio of more than 50 labels.

Baggallini launches collections and first pop-up for Gen Z

Baggallini is expanding beyond its core millennial-mom audience by launching new product collections and opening its first pop-up store to attract younger shoppers, especially Gen Z. The brand introduced the BG Active collection (athletic-focused) and the premium Jet Set and Manhattan collections (Manhattan launched early 2026 and is the fastest-growing). Its first experiential pop-up opened June 18 in Montauk through Sept. 5 in coordination with Jade Space Studio, featuring programming and merchandising that has drawn younger, wellness-focused customers. The company reports a 33% CAGR since 2021, distribution via its DTC site, Amazon and department store partners, and notes ongoing influencer and VIP marketing programs.

DTC startups scale marketing with AI and GEO

At an eTail Boston panel, founders and executives from Vaila Shoes, Murphy Door, Viv for your V and Hivessence described how they’re deploying AI across marketing and operations to scale omnichannel businesses. Tactics include SEO/GEO-driven content and generative-AI/chatbot search strategies (Gemini, ChatGPT) to capture traffic and retarget younger consumers, AI-driven pricing and manufacturing efficiencies, and channel-specific merchandising for partners such as Macy’s, DSW, Home Depot and Dia & Co. Panelists discussed shifting distribution strategies—moving some assortment or SKUs toward DTC and away from big-box—and preparing AI search and content plans ahead of product launches to help offset rising customer acquisition costs while maintaining human-centric storytelling.