Macy's
US department-store retailer with marketplace and retail media network.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Macy's, Inc.
- Entity type
- COMPANY
- Founded
- 1858
- Headquarters
- 151 West 34th Street, 13th Floor, New York, NY 10001
- Company size
- >5,000
- Market role
- Retailer & Marketplace
- Ticker
- M
- Official website
- macysinc.com
What Macy's does
Macy's, Inc. operates a multi-layered commerce model. First, it buys and merchandises inventory and sells it to consumers through stores and digital storefronts, earning retail gross margin. Second, it operates a third-party marketplace that expands assortment on its digital properties and earns commission-style economics on seller transactions. Third, it monetises shopper attention and first-party purchase data through a retail media business that sells advertising placements and campaign services to brand partners. The portfolio structure across Macy's, Bloomingdale's and Bluemercury broadens customer coverage from value-led to luxury segments while shared digital, loyalty and fulfilment capabilities improve operating leverage.
Category differentiation
This is the publicly listed US retail holding company and its lead department-store banner, not a standalone adtech vendor. Its media network is an internal retail media business layered on top of a much larger commerce operation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Macy's, Inc. is a US omnichannel retailer operating the Macy's, Bloomingdale's and Bluemercury nameplates across physical stores and e-commerce. Its core business is selling apparel, beauty, home and related merchandise directly to consumers, supported by loyalty programmes and a national store network. The company is publicly listed and generates the majority of revenue from retail sales and merchandise margin. Beyond core retail, Macy's, Inc. has expanded its monetisation stack through Macy's Marketplace and Macy's Media Network. Marketplace extends assortment through third-party sellers and adds commission revenue without taking full inventory risk. Macy's Media Network monetises first-party shopper data and owned media inventory through sponsored listings, display, video, email and off-site campaigns sold to brands and agencies, adding a higher-margin advertising stream with closed-loop measurement.
Company news briefing
Briefing updated:
Macy's has expanded its omnichannel reach by joining DoorDash's retail marketplace alongside the launch of its 2026 Fall Fashion Campaign celebrating American fashion. Building upon strong Q2 2026 financial results—highlighted by $5.06 billion in total revenue and an operating income surge driven by tariff refunds and litigation settlements—the company's board has declared a quarterly dividend.
Business model & monetisation
Macy's, Inc. monetises through four main mechanisms: retail margin on first-party merchandise sales; percentage take-rates and service economics from third-party marketplace transactions; advertising revenue from Macy's Media Network via self-service and managed campaigns; and loyalty and financial partnership economics that increase repeat purchase frequency and customer lifetime value. Pricing mechanisms therefore span product mark-up, marketplace commissions, media sales and partner revenue-sharing.
- First-party merchandise sales
- Retail Margin
- Third-party marketplace transactions
- Percentage Take-Rate
- Retail media advertising
- Service Fee
- Loyalty and financial partnership economics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DoorDash Adds Retailers, Launches Text Shopping Assistant
Retail Media · Recorded impact score: 4/5
DoorDash has added Macy's, Anthropologie, The North Face, Vans, and Timberland to its retail marketplace, expanding beyond restaurant delivery. The company also launched Dasher Returns, a service that coordinates pickups for product returns. On the technology side, DoorDash announced Text DoorDash, an expansion of its Ask DoorDash in-app assistant, allowing customers to place orders via text messaging. These moves follow a milestone partnership with Costco and the expansion of its SNAP/EBT program with seven new grocers. DoorDash aims to build a 'mall in your pocket' by reducing friction in online shopping, leveraging AI and agentic assistants to improve discovery and conversion. The company reports over 4.5 million users have added SNAP cards, and 75,000 stores accept the benefit. The focus is on serving routine shopping habits and providing value through savings and convenience.
- DoorDash added Macy's, Anthropologie, The North Face, Vans, and Timberland to its retail marketplace.
- DoorDash launched Dasher Returns, a service for coordinating product return pickups.
Macy's Rolls Out AI Inventory Replenishment Tool
Retail Supply Chain Technology · Recorded impact score: 2/5
Macy's Inc. is expanding an artificial intelligence forecast overlay to its inventory replenishment operations, moving from pilot to broader implementation, according to its September 10 earnings call. The initiative aims to improve in-stock levels and drive inventory efficiencies by ensuring the right product is in the right place at the right time. COO and CFO Tom Edwards highlighted that supply chain efficiencies are expected in the second half of 2026, benefiting gross margin. This rollout is part of Macy's 'Bold New Chapter' transformation plan launched in 2024, expected to generate $235 million in savings by 2026. The company enters the fall season in a good inventory position, with inventory up 2.5% in Q2, aligned with sales growth. Other retailers like Target, Lowe's, and Kohl's are also optimizing inventory management with AI and other technologies.
- Macy's is rolling out an AI forecast overlay for inventory replenishment, moving from pilot to broader implementation.
- The AI capability aims to improve in-stock levels and inventory efficiencies.
Macy's Raises Annual Guidance After Strong Q2
Financials/Earnings · Recorded impact score: 3/5
Macy's reported better-than-expected second-quarter results for 2026, raising its full-year guidance. The company saw a 1.1% increase in total sales to $4.9 billion, with comparable sales up 2.7%. All nameplates showed growth, with Bloomingdale's leading at 11.3%, Bluemercury at 6.2%, and Macy's brand at 1.1%. The 'Reimagine 200' stores within the Macy's brand outperformed, with comparable sales up 1.9%. Net income rose to $169 million from $87 million, with adjusted EPS of $0.63, including a $0.23 tariff refund effect. The company plans to reinvest most tariff refunds into the business and remains cautious about the second half due to macroeconomic and geopolitical uncertainties.
- Macy's Q2 2026 sales rose 1.1% to $4.9 billion; comparable sales up 2.7%.
- Bloomingdale's comparable sales surged 11.3%; Bluemercury up 6.2%; Macy's brand up 1.1%.
Macy's Invests Tariff Refunds in Turnaround
Financials · Recorded impact score: 3/5
Macy's Inc. reported strong Q2 2026 results, with net sales up 1.1% to $4.9 billion and comparable sales up 2.7%. The company received $116 million in tariff refunds and plans to invest most of it in its turnaround, including store renovations and brand-building, rather than price cuts. Comparable sales grew at all nameplates: Macy's up 1.1%, Bloomingdale's up over 11%, and Bluemercury up over 6%. Gross margin expanded 180 basis points to 41.5%, including tariff refunds. Net income nearly doubled to $169 million. CEO Tony Spring highlighted six straight quarters of better-than-expected results. Analysts praised the strategy of reinvesting refunds, contrasting with a 'race to the bottom' on price competition.
- Macy's Inc. received $116 million in tariff refunds, with about $20 million going to earnings.
- Q2 2026 net sales rose 1.1% year-over-year to $4.9 billion.
Bloomingdale's Achieves Record Sales Volume, Gains Market Share
Retail · Recorded impact score: 3/5
Bloomingdale's, the upscale department store under Macy's Inc., reported a record second-quarter sales volume and double-digit comparable sales growth, driven by its own initiatives and difficulties at rivals Saks Fifth Avenue and Neiman Marcus, now under Exemplar Luxury Group. The company has been revitalizing its assortment with new brands and expanding distribution of premium products. It also launched an AI-powered conversational e-commerce shopping assistant and held more in-store events. Analysts attribute the success to both the disruption at competitors and the company's own effort to enhance the customer experience, indicating a significant step change in performance.
- Bloomingdale's posted double-digit comparable sales growth in Q2 2026.
- Bloomingdale's achieved its best Q2 sales volume in history.
Explore company relationships
Questions about Macy's
What is Macy's?
Macy's is the lead retail banner of Macy's, Inc., a US omnichannel department-store group that also owns Bloomingdale's and Bluemercury.
Who uses Macy's?
Consumers buy merchandise through its stores and digital channels, while brands, agencies and marketplace sellers use its advertising and commerce platforms.
How does Macy's make money?
It earns retail margin on merchandise sales, commission-style economics from marketplace transactions, and advertising revenue through Macy's Media Network.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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