LTK

LTK creates value by connecting creators, shoppers, brands and retailers in a commerce-driven ecosystem. Creators publish shoppable content, consumers discover products, and retailers receive traffic and sales. LTK monetises this flow by taking a share of affiliate-driven sales and by selling brands paid amplification, campaign workflow tools, retail media capabilities and analytics built on first-party engagement and shopping data.

LTK is a creator-commerce platform that operates both a consumer shopping app and a set of B2B tools for brands and agencies. On the consumer side, it runs a social shopping environment where users browse creator-led recommendations and click through to retailer sites to buy products. On the B2B side, it sells advertising, creator campaign management, retail media and analytics products that help brands activate creators, amplify content and measure commerce outcomes.

The company makes money through a hybrid model. Its core economics appear to come from affiliate commissions on sales generated through creator links, supplemented by advertising spend, campaign budgets and enterprise software-style agreements for brand tooling and insights. Its direct paying customers are primarily brands, agencies and creators, while end users use the app as a discovery and shopping destination.