LTK

The company operates a two‑sided creator‑commerce and affiliate network. For creators, it provides link‑generation, analytics, and a performance‑based earning model where they receive commissions from retailers on sales driven through their product links. For brands and retailers, it provides access to a large network of creators, shoppable content distribution, and advertising and campaign orchestration tools that expose their products to consumers within curated feeds and posts.

Value is created by connecting creators, who produce demand‑generating content, with retailers, who convert that demand on their own e‑commerce sites. The platform manages tracking, attribution, and optimisation of these interactions, while also selling media and campaign packages that overlay paid distribution and enterprise‑grade programme management onto organic creator activity.

rewardStyle, Inc. operates a creator‑driven affiliate commerce and advertising platform built around shoppable social and lifestyle content. Through its consumer shopping app and web experience, it aggregates creator posts, indexes a large catalogue of retail products, and routes shoppers to third‑party retailer sites via tracked, commissionable links.

On the supply side, the company serves approved creators with tools to generate affiliate links and track earnings, while on the demand side it offers brands and retailers advertising, campaign management, and creator‑commerce solutions. The company earns revenue from affiliate commissions and platform margins on tracked sales, as well as from brand and retailer spend on ads, campaign services, and enterprise creator‑marketing solutions.