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Lead DevelopmentFACT · 4/5•6 Oct '26•Via Mobilegamer.biz

AppLovin Sued Over Adult Ads in Kids' Games

San Diego County has filed a lawsuit against mobile adtech company AppLovin, accusing it of serving children explicit ads for dating services, alcohol, vaping, and sexual content within games, even on devices with parental controls enabled. The complaint, filed by the county's new Consumer Fairness and Public Protection Unit, alleges AppLovin bypassed Apple and Google's tracking limits and used fingerprinting to target children without consent, collecting sensitive data like location and school details. Screenshots show ads for a sexualized AI chatbot and cannabis gummies on child-configured devices. AppLovin's policies prohibit collecting children's data, and the company has not responded to requests for comment. This lawsuit follows a recent SEC investigation that closed without action and AppLovin's own legal action against Unity.

•San Diego County sued AppLovin for serving adult ads to children in games.
•Lawsuit alleges bypass of parental controls and Apple/Google tracking limits, including fingerprinting.
•Screenshots show ads for sexualized AI chatbot and cannabis gummies on devices configured for children.

Entities:AppLovin Apple Google Roblox Unity

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FACT · 4/51 Oct '26· Via Nexstar Media Group

Nexstar Media Group and DAZN Announce Agreement To Televise and Live Stream 15 Indiana Pacers Games for Fans Across Central Indiana

Nexstar Media Group, Inc. (NASDAQ: NXST) and DAZN, the world’s leading sports entertainment platform, announced an agreement to televise and live stream 15 Indiana Pacers games for fans across Central Indiana. Games will stream for free on DAZN and be broadcast over-the-air on Nexstar’s local TV stations in Indianapolis, Evansville, and Champaign, Illinois. First over-the-air broadcast will be October 23 when the Pacers take on the Dallas Mavericks.

Nexstar Media Group

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FACT · 4/51 Oct '26· Via LG

LG Electronics Expands Free Gaming Ecosystem, Bringing Hit 8 Ball Pool to the TV Screens for the First Time

LG Electronics Expands Free Gaming Ecosystem, Bringing Hit 8 Ball Pool to the TV Screens for the First Time ■ The globally popular game 8 Ball Pool is launching on LG Smart TVs, bringing 1:1 multiplayer mode to the TV screen. Players can also enjoy exclusive gameplay features optimized for intuitive control... 2026.10.02

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FACT · 4/51 Oct '26· Via Mobilegamer.biz

Video Games Europe Hits Back at EU Watchdog Over IAP Practices

The EU Consumer Protection Cooperation Network has launched coordinated enforcement actions against major game companies including King, Supercell, Mojang, Riot Games, Activision Blizzard, Ubisoft, Crytek, InnoGames, Plarium Europe, and PLR Worldwide Sales over their in-game virtual currency practices. The CPC Network claims these companies have not made substantive changes following its 'Key Principles' published in March 2025, particularly regarding loot boxes, dark patterns, and practices that encourage children to spend money. Trade bodies Video Games Europe and the European Game Developers Federation have pushed back, disputing the legal classification of in-game currencies as digital representations of value and citing a European Court of Justice ruling on Runescape. They propose six commitments including clearer real-money pricing, refunds for unused bundles within 48 hours, 30 days' notice before content removal, and enhanced parental controls, conditional on addressing legal uncertainty.

•EU CPC Network launched coordinated enforcement actions against game companies including King, Supercell, Mojang, Riot Games, Activision Blizzard, Ubisoft, Crytek, InnoGames, Plarium Europe, and PLR Worldwide Sales.
•CPC Network published joint statement on September 30, citing non-compliance with its 'Key Principles' on in-game currencies from March 2025.
•Video Games Europe and European Game Developers Federation published a rebuttal on September 30, disputing legal classification of in-game currencies.

King Supercell Activision Blizzard Ubisoft Minecraft

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FACT · 4/530 Sept '26· Via PocketGamer.biz

EU Consumer Watchdogs Probe Game Firms Over Virtual Currency

The European Consumer Protection Cooperation (CPC) Network has initiated coordinated actions against ten major game companies, including Activision Blizzard, King, Supercell, and Mojang, over potential non-compliance with its 'Key Principles' on in-game virtual currencies. The CPC is investigating games like Candy Crush Saga, Minecraft, and Clash of Clans for practices that may hide real costs of microtransactions and target vulnerable consumers, particularly children. Following last year's guidelines and extensive talks, the CPC claims many companies have not made substantive changes. The investigation could lead to enforcement measures under EU consumer law, though the principles are not legally binding. The case may set a precedent influencing the upcoming Digital Fairness Act.

•The European CPC Network has initiated coordinated actions against ten game companies, including Activision Blizzard, King, Supercell, and Mojang.
•The companies are being investigated for compliance with 'Key Principles' on in-game virtual currencies, which require transparent pricing and protecting children.
•Games under assessment include Candy Crush Saga, Minecraft, Clash of Clans, Valorant, and Diablo Immortal.

Activision Blizzard King Supercell Ubisoft Minecraft

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FACT · 4/530 Sept '26· Via Retail-News

EU cracks down on video game virtual currencies

The EU's Consumer Protection Cooperation (CPC) network has initiated coordinated actions against nine video game companies over virtual in-game currencies. The investigation focuses on price transparency, withdrawal rights, purchase mechanisms, and protection of young or vulnerable players. The CPC network had previously issued guidelines in 2025 for transparency and fairness in virtual currencies, but after a dialogue with the industry that yielded insufficient results, a market review led to these actions. A separate measure targets Activision Blizzard UK Limited regarding Diablo Immortal and Call of Duty Mobile. The EU aims to pressure business models relying on virtual currencies and microtransactions, not to ban them, but to ensure compliance with EU consumer law. Key issues include clear price information, explanations of the 14-day withdrawal right, and better protection for minors.

•EU CPC network targets nine video game companies over virtual currencies
•Investigations cover titles like Candy Crush Saga, Minecraft, Valorant, Clash of Clans, Forge of Empires, For Honor, Hunt: Showdown 1896
•Separate action against Activision Blizzard UK Limited over Diablo Immortal and Call of Duty Mobile

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FACT · 4/528 Sept '26· Via PocketGamer.biz

EU Kids Act: New rules for games companies

The European Commission has proposed the EU Kids Act (Keeping Internet Digital Services Trustworthy & Accountable Act), a legislative framework aimed at regulating online services for minors. The proposal specifically includes video games, video game platforms, and online games within its scope. Key obligations include assuming all users are minors until age verification proves otherwise, implementing age ratings enforced by app stores, and restricting features like unsolicited contact, geolocation, and engagement mechanics such as daily streaks and re-engagement notifications. Games must disable certain features by default, set push notifications off by default, and avoid designs that encourage compulsive use. The proposal also addresses AI companions and chatbots in games. The European Parliament and Council will now negotiate the text, with a process expected to take 8-24 months. Meanwhile, a Digital Fairness Act is anticipated in autumn 2026, which may impose further obligations.

•The European Commission published the EU Kids Act proposal in September 2026.
•The proposal explicitly includes video games, video game platforms, and online games in its scope.
•Games must assume all users are minors until age verification proves otherwise.

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FACT · 4/525 Sept '26· Via PocketGamer.biz

EU's Triple Regulatory Threat Looms Over Mobile Gaming

The European Union is advancing a trio of regulations that collectively pose a significant threat to the mobile gaming industry. The upcoming Digital Fairness Act (DFA) targets monetization mechanics like loot boxes and addictive features, potentially impacting in-app purchases. The newly announced EU Kids Act, under Article 15, would restrict engagement techniques such as daily log-in bonuses and activity streaks for minors, requiring age assurance for all users. Additionally, the Digital Services Act (DSA) guidelines on protecting minors are already in effect. Industry experts warn of 'catastrophic' impacts and draw parallels to the IDFA privacy changes that disrupted mobile advertising. The final wording of the EU Kids Act is still under negotiation, with potential finalization by the end of the decade.

•The EU's Digital Fairness Act (DFA) targets in-app purchases, loot boxes, and addictive features like log-in bonuses.
•The EU Kids Act, under Article 15, proposes to restrict daily log-ins and activity streaks for minors.
•Wiggin's Isabel Davies states that the EU Kids Act will prohibit games from using engagement techniques for children.

Supercell Roblox Discord

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FACT · 4/525 Sept '26· Via EA

EA SPORTS FC™ 27 is available now, bringing new ways to play The World’s Game

EA SPORTS FC 27 has launched, introducing new gameplay features. Additionally, EA announced the availability of Star Wars Zero Company, a new Apex Legends x Street Fighter 6 crossover event, and the launch of FC's The Grounds open world.

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FACT · 4/525 Sept '26· Via Paradox Interactive

Paradox Interactive Sells Playrion to Trophy Games

Paradox Interactive has sold Playrion to Trophy Games, as announced in a press release dated September 25, 2026. This is a significant corporate transaction involving the divestiture of a subsidiary.

Paradox Interactive

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FACT · 4/523 Sept '26· Via Overwolf

Overwolf Ads Launches the In-Game Audience Map

This week, exclusive on Variety and unveiled live at IAB PlayFronts 2026, Overwolf Ads launched the In-Game Audience Map: a free tool that shows brands exactly where their audience is playing, across 5,000+ of the world's biggest games.

Overwolf

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