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Lead DevelopmentFACT · 4/5•28 Jul '26•Via Digiday

OpenAI building org chart of a mature ad business

OpenAI is expanding its advertising organization, posting senior roles — a head of scaled ads solutions and a global vendor manager — to formalize a reseller/vendor-led go-to-market model that combines direct teams, resellers and outsourced partners. The hires follow earlier vendor courting (Criteo, LiveRamp, StackAdapt) and internal hires to build ad infrastructure, and sit under newly appointed ads leader David Dugan. OpenAI has set aggressive internal ad-revenue targets (reported as $2.5 billion for 2026 and $100 billion by 2030), though eMarketer forecasts it will fall far short of those goals. The company continues to roll out its self-serve ads manager and expand into new markets while emphasising testing and proving the model with modest budgets rather than immediately shifting large brand spends.

•OpenAI posted two job openings: 'head of scaled ads solutions' and 'global vendor manager, ads' to shape and operationalize its reseller/vendor model.
•The head of scaled ads solutions role reports to the vice president of global ads solutions and sits above the global vendor manager, ads.
•OpenAI has courted ad tech vendors including Criteo, LiveRamp and StackAdapt while simultaneously hiring internally to build ad infrastructure.

Entities:OpenAI Criteo LiveRamp StackAdapt Netflix Google Meta Insider EMARKETER Axios

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