Amazon AI Tools Launch, Brands Cheer Review Requests
Amazon's unBoxed event showcased AI-driven advertising tools like Amazon Ads Agent, Full-Funnel Campaigns, and conversational analytics, but advertisers were more excited about Review Requests, which tripled product reviews in testing. Amazon also launched Branded Conversations within Alexa for Shopping and rebranded its DSP to DVA+. Meanwhile, industry developments include Apple's stricter tracking protections in WebKit, blocking The Trade Desk's domain and affecting ad delivery, and OpenWeb's receivership due to a $20 million loan default. These events highlight a trend towards onsite ad formats and the rise of AI chat interfaces as ad surfaces. Bain & Company and eMarketer survey confirms onsite formats as top growth drivers for retail media networks.
- •Amazon launched Review Requests, which generated three times more product reviews in testing, and opens in US beta in late October 2026.
- •Amazon rebranded its DSP as DVA+ and introduced Branded Conversations for advertising in Alexa for Shopping.
- •Apple blocked The Trade Desk's ad serving domain in WebKit, affecting 34% of US web traffic and 21.7% worldwide.
