Gigi
Gigi is a amazon DSP workflow and measurement software for agencies and advertisers.
Analyst Perspective
Gigi is an AdTech software company operating under the legal name Gigi Media Corp. Its core product is a workflow platform for Amazon DSP users that combines campaign planning, buying and measurement with Amazon Marketing Cloud in a single interface. The platform is aimed at enterprise media management use cases, especially streaming TV and broader Amazon DSP campaign execution, and it automates repetitive media operations while surfacing audience and measurement insights. The company makes money primarily through a usage-based commercial model tied to managed advertising spend rather than a publicly stated fixed subscription fee. Its paying customers are media agencies, brand advertisers and programmatic teams that already buy media through Amazon DSP and want more efficient execution, optimisation and attribution. A secondary utility product, Ad Policy Checker, supports compliance and pre-launch creative validation workflows.
Analyst Signal Briefing
Archived (Stand: 3 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Gigi has formalised its information security framework by achieving ISO/IEC 27001:2022 certification, reflecting a commitment to international data protection standards. Operationally, the platform demonstrated measurable efficiency gains through a partnership with Canvas, which reported reclaiming over 60 hours of work. These developments align with the company’s strategic focus on providing actionable intelligence rather than raw data interaction.
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Key insights about Gigi
Category Differentiation
This company is not a consumer media app or a general AI foundation model provider. It is a B2B AdTech workflow platform built around Amazon DSP and AMC-based media operations.
Gigi: About
Gigi creates value by sitting on top of Amazon’s advertising infrastructure and simplifying operational complexity for buyers using Amazon DSP and Amazon Marketing Cloud. Its software consolidates planning, buying, optimisation and measurement into one workflow, reducing manual effort and improving campaign visibility. Revenue appears to be generated mainly from usage-linked charges tied to client media spend, creating a software-led model with economics partly resembling managed media tooling.
How Gigi Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is usage-based pricing aligned to managed advertising spend on Amazon DSP campaigns, effectively functioning as a percentage-based software fee linked to media activity. This suggests a hybrid commercial structure: software delivery through a SaaS platform, but pricing that scales with campaign budgets and platform usage rather than a simple seat-based subscription. The Ad Policy Checker may support lead generation, product adoption or ancillary tooling, but no separate public pricing was evidenced.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Gigi: Frequently Asked Questions
What is Gigi?
Gigi is a B2B AdTech platform that helps agencies and advertisers plan, buy and measure campaigns through Amazon DSP and Amazon Marketing Cloud.
Who uses Gigi?
Its users are media agencies, brand advertisers and programmatic teams that run campaigns in Amazon DSP, especially for streaming TV and display.
How does Gigi make money?
It primarily appears to charge through a usage-based model linked to managed advertising spend rather than a simple public fixed subscription.
Company Facts
- Founded
- 2023
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- gigico.ai