Gigi

Gigi creates value by sitting on top of Amazon’s advertising infrastructure and simplifying operational complexity for buyers using Amazon DSP and Amazon Marketing Cloud. Its software consolidates planning, buying, optimisation and measurement into one workflow, reducing manual effort and improving campaign visibility. Revenue appears to be generated mainly from usage-linked charges tied to client media spend, creating a software-led model with economics partly resembling managed media tooling.

Gigi is an AdTech software company operating under the legal name Gigi Media Corp. Its core product is a workflow platform for Amazon DSP users that combines campaign planning, buying and measurement with Amazon Marketing Cloud in a single interface. The platform is aimed at enterprise media management use cases, especially streaming TV and broader Amazon DSP campaign execution, and it automates repetitive media operations while surfacing audience and measurement insights.

The company makes money primarily through a usage-based commercial model tied to managed advertising spend rather than a publicly stated fixed subscription fee. Its paying customers are media agencies, brand advertisers and programmatic teams that already buy media through Amazon DSP and want more efficient execution, optimisation and attribution. A secondary utility product, Ad Policy Checker, supports compliance and pre-launch creative validation workflows.