Gigi
Amazon DSP workflow and measurement software for agencies and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2023
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- gigico.ai
What Gigi does
Gigi creates value by sitting on top of Amazon’s advertising infrastructure and simplifying operational complexity for buyers using Amazon DSP and Amazon Marketing Cloud. Its software consolidates planning, buying, optimisation and measurement into one workflow, reducing manual effort and improving campaign visibility. Revenue is generated mainly from usage-linked charges tied to client media spend, creating a software-led model with economics partly resembling managed media tooling.
Category differentiation
This company is not a consumer media app or a general AI foundation model provider. It is a B2B AdTech workflow platform built around Amazon DSP and AMC-based media operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gigi is an AdTech software company operating under the legal name Gigi Media Corp. Its core product is a workflow platform for Amazon DSP users that combines campaign planning, buying and measurement with Amazon Marketing Cloud in a single interface. The platform is aimed at enterprise media management use cases, especially streaming TV and broader Amazon DSP campaign execution, and it automates repetitive media operations while surfacing audience and measurement insights. The company makes money primarily through a usage-based commercial model tied to managed advertising spend rather than a publicly stated fixed subscription fee. Its paying customers are media agencies, brand advertisers and programmatic teams that already buy media through Amazon DSP and want more efficient execution, optimisation and attribution. A secondary utility product, Ad Policy Checker, supports compliance and pre-launch creative validation workflows.
Company news briefing
Briefing updated:
Gigi has maintained its formalised information security framework via ISO/IEC 27001:2022 certification and demonstrated operational efficiencies through its partnership with Canvas. Continuing its focus on actionable intelligence rather than raw data interaction, the company published a new article discussing Vertical AI and Amazon's data advantages.
Business model & monetisation
The primary monetisation model is usage-based pricing aligned to managed advertising spend on Amazon DSP campaigns, effectively functioning as a percentage-based software fee linked to media activity. This suggests a hybrid commercial structure: software delivery through a SaaS platform, but pricing that scales with campaign budgets and platform usage rather than a simple seat-based subscription. The Ad Policy Checker may support lead generation, product adoption or ancillary tooling, but no separate public pricing was evidenced.
- Amazon DSP workflow platform revenue
- Usage-based pricing linked to managed ad spend
- Measurement and optimisation tooling
- Software value bundled into platform pricing
- Ad policy compliance tool
- Ancillary software or lead-generation product
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Gigi Blog: New Article 'I'm Totally Done with Pushing Buttons'
Recorded impact score: 3/5
A new blog post titled 'I'm Totally Done with Pushing Buttons' was published on September 16, 2026, discussing Vertical AI. The blog also features other articles on Amazon's data advantages and AI-related topics.
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Questions about Gigi
What is Gigi?
Gigi is a B2B AdTech platform that helps agencies and advertisers plan, buy and measure campaigns through Amazon DSP and Amazon Marketing Cloud.
Who uses Gigi?
Its users are media agencies, brand advertisers and programmatic teams that run campaigns in Amazon DSP, especially for streaming TV and display.
How does Gigi make money?
It primarily appears to charge through a usage-based model linked to managed advertising spend rather than a simple public fixed subscription.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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