Observed Signal · Mar 17, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Vistar Media Expands DACH Team to Boost DOOH Growth
Vistar Media, a New York–headquartered provider of programmatic Digital-Out-of-Home (DOOH) advertising technology, has expanded its DACH (Germany, Austria, Switzerland) team. The move follows the company’s acquisition last year by T-Mobile’s US telecom unit for $600 million. Ravi Ahluwalia, Country Manager DACH, said the hires will support growth in data-driven planning, targeting, addressability and measurability for programmatic DOOH. New appointments include Jonas Kuschan as Sales Director DACH (responsible for DSP business development), Dix Dudek as Sales Manager DACH, Isabell Santa Olalla as Senior Account Manager, and Matthias Walter as Supply Account Manager DACH, who will work closely with publishers to grow programmatic DOOH supply in the region. The hires bring experience from Teads, Gum Gum, Hygh, Ströer, Omnicom Group, OMD, Pilot and Kinesso.
Regional hiring and team expansion strengthens Vistar Media's DACH market execution for programmatic DOOH following a major acquisition, but it is not a major industry-shifting development.
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Key Takeaways & Evidence Grounding
- Vistar Media operates a programmatic Digital-Out-of-Home (DOOH) advertising platform headquartered in New York.
- Vistar Media was acquired last year by the US telecom unit T-Mobile for $600 million.
- Vistar Media expanded its DACH team with Jonas Kuschan (Sales Director DACH), Dix Dudek (Sales Manager DACH), Isabell Santa Olalla (Senior Account Manager), and Matthias Walter (Supply Account Manager DACH).
- Jonas Kuschan will lead strategic development of the company’s DSP business in DACH; Matthias Walter will work with publishers to expand programmatic DOOH supply.
- The new hires have prior experience at Teads, Gum Gum, Hygh, Ströer, Omnicom Group, OMD, Pilot and Kinesso.
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Ravi Ahluwalia appointed CSO of One Tech Group
Ravi Ahluwalia, formerly Country Manager DACH at Vistar Media, has been appointed Chief Sales Officer (CSO) of One Tech Group, effective October 1, 2026. In his new role, he oversees the sales of the company's platform for digital out-of-home (DOOH), in-store retail media, and audio, as well as supporting partners in monetizing their inventory. Ahluwalia brings over two decades of leadership experience in digital media, including roles at R&S Dialog, Facelift, and emetriq. The appointment is part of One Tech Group's strategy to drive further expansion and strengthen its sales operations. Daniel Siegmund, founder and managing director, expressed confidence in Ahluwalia's expertise to contribute to the company's next growth phase.
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