Observed Signal · Jul 28, 2026 · Product Launch · Source: https://martech.org/feed/ · Impact: 3/5 · Sentiment: Positive
StackAdapt rethinks DSPs for post-dashboard world
StackAdapt announced Ivy Studio, a new advertising hub built on its Ivy AI engine that uses AI agents to help marketers translate business objectives into measurable outcomes and execute work from a unified interface. The company intends to de-emphasize traditional dashboards and reactive workflows common in DSPs, instead enabling agent-driven interactions that analyze ad context, uncover opportunities, and recommend actions. The article positions Ivy Studio as part of a broader shift toward agentic marketing platforms, while noting marketers still operate across many systems (social platforms, programmatic tools, analytics, CRM/CDP). The piece was published on July 28, 2026, on MarTech and authored by Mike Pastore.
StackAdapt's agent-driven DSP hub signals a UX and workflow shift for programmatic buying; relevant to DSP vendors, media buyers, and martech integrators but not a platform-level policy change.
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Key Takeaways & Evidence Grounding
- StackAdapt announced Ivy Studio, an advertising hub built on its Ivy AI engine.
- Ivy Studio uses AI agents to analyze advertising context, recommend actions, and execute work from a unified hub.
- StackAdapt aims to de-emphasize dashboards and replace reactive workflows with agent-driven interactions.
- Article published 2026-07-28 on MarTech; authored by Mike Pastore. MarTech is owned by Semrush Inc.
Connected Companies & Entities
7 Entities mapped“In announcing its Ivy Studio advertising hub today, StackAdapt put forth a vision for advertising’s future, where AI agents help marketers t...”
“MarTech is owned by Semrush Inc....”
“Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the produc...”
“Marketers’ time remains scattered across multiple platforms, including social platforms like LinkedIn and Meta, programmatic tools like Goog...”
“Marketers’ time remains scattered across multiple platforms, including social platforms like LinkedIn and Meta, programmatic tools like Goog...”
“Marketers’ time remains scattered across multiple platforms, including social platforms like LinkedIn and Meta, programmatic tools like Goog...”
“Marketers’ time remains scattered across multiple platforms, including social platforms like LinkedIn and Meta, programmatic tools like Goog...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
StackAdapt Integrates with IQVIA Digital Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand‑Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end platform built for healthcare marketers. The integration makes StackAdapt’s DSP available for activation directly within Media OS, while IQVIA Digital audiences (including custom HCP audiences and pre-built segments) remain accessible inside StackAdapt. The partnership aims to simplify healthcare campaign workflows, improve audience fidelity and measurement, and support multi-channel targeting across CTV, video, display, native and audio. Mike Novosel, Vice President, Strategic Partnerships at StackAdapt, is quoted about reducing onboarding complexity and improving media measurement visibility. The article was published June 19, 2026 by Business Wire on MarTech Series.
StackAdapt Integrates with IQVIA Digital's Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand-Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end healthcare marketing platform. The integration lets brands and agencies activate StackAdapt DSP campaigns directly from Media OS, leveraging healthcare-grade data, privacy-conscious workflows, and unified measurement for HCP (healthcare professional) and patient audiences. IQVIA audiences (including custom HCP segments and pre-built cohorts) remain accessible inside StackAdapt for advertisers who prefer that interface. The partnership aims to streamline healthcare advertising workflows, improve audience fidelity across channels (CTV, video, display, native, audio, email, search, social) and reduce onboarding and integration complexity for healthcare marketers.
StackAdapt Announces 2026 Innovation Forum on AI
StackAdapt, an AI advertising and orchestration platform, has announced its annual global virtual event, the 2026 Innovation Forum: How AI is Reshaping the Next Era of Advertising. The event will take place on September 29 for North America and September 30 for EMEA and APAC. It will feature discussions on how AI is transforming advertising planning, creative, audience strategy, activation, and measurement, and will showcase StackAdapt's latest AI innovations, including Ivy Studio. Speakers include StackAdapt executives and industry experts such as Benji Shomair from OpenAI, who will discuss ChatGPT advertising. The forum aims to help marketers prepare for a more adaptive and interconnected advertising future.
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