Observed Signal · Jun 18, 2026 · Partnership · Source: Business Wire: Programmatic · Impact: 3/5 · Sentiment: Positive
StackAdapt Integrates with IQVIA Digital's Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand-Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end healthcare marketing platform. The integration lets brands and agencies activate StackAdapt DSP campaigns directly from Media OS, leveraging healthcare-grade data, privacy-conscious workflows, and unified measurement for HCP (healthcare professional) and patient audiences. IQVIA audiences (including custom HCP segments and pre-built cohorts) remain accessible inside StackAdapt for advertisers who prefer that interface. The partnership aims to streamline healthcare advertising workflows, improve audience fidelity across channels (CTV, video, display, native, audio, email, search, social) and reduce onboarding and integration complexity for healthcare marketers.
Integration connects a major DSP with a healthcare-focused marketing platform, simplifying activation and measurement for healthcare advertisers—meaningful for healthcare vertical AdTech but not industry-shifting.
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Key Takeaways & Evidence Grounding
- StackAdapt announced a collaboration with IQVIA Digital to integrate programmatic capabilities into Media OS.
- StackAdapt's DSP is now available for activation directly within IQVIA Digital’s Media OS platform.
- The integration supports custom HCP audience creation, pre-built audience segments, and integrated healthcare measurement workflows.
- Channels cited for targeting include CTV, video, display, native, audio, email, search, and social.
- Mike Novosel is Vice President, Strategic Partnerships at StackAdapt and is quoted about the collaboration.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
StackAdapt Integrates with IQVIA Digital Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand‑Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end platform built for healthcare marketers. The integration makes StackAdapt’s DSP available for activation directly within Media OS, while IQVIA Digital audiences (including custom HCP audiences and pre-built segments) remain accessible inside StackAdapt. The partnership aims to simplify healthcare campaign workflows, improve audience fidelity and measurement, and support multi-channel targeting across CTV, video, display, native and audio. Mike Novosel, Vice President, Strategic Partnerships at StackAdapt, is quoted about reducing onboarding complexity and improving media measurement visibility. The article was published June 19, 2026 by Business Wire on MarTech Series.
StackAdapt rethinks DSPs for post-dashboard world
StackAdapt announced Ivy Studio, a new advertising hub built on its Ivy AI engine that uses AI agents to help marketers translate business objectives into measurable outcomes and execute work from a unified interface. The company intends to de-emphasize traditional dashboards and reactive workflows common in DSPs, instead enabling agent-driven interactions that analyze ad context, uncover opportunities, and recommend actions. The article positions Ivy Studio as part of a broader shift toward agentic marketing platforms, while noting marketers still operate across many systems (social platforms, programmatic tools, analytics, CRM/CDP). The piece was published on July 28, 2026, on MarTech and authored by Mike Pastore.
StackAdapt Unveils AI Suite for Seamless Marketing Integration
StackAdapt announced the general availability of its AI-powered martech suite, evolving from a programmatic platform to a unified, full-funnel marketing solution. The platform now combines email marketing, first-party data activation, and programmatic advertising in a single workflow, enabling marketers to automate cross-channel campaigns with real-time behavioral triggers, advanced segmentation, and dynamic creative optimization. It features native orchestration flows that connect pixel-based programmatic engagement with automated email messaging within one customer journey, including conversion event triggers and randomized path testing to optimize sequences. The GA release includes expanded integrations with CRM and marketing platforms such as HubSpot, Klaviyo, Braze, and CallRail, allowing upload and analysis of first-party data and cross-channel engagement through one workflow. Dynamic Creative Optimization has been extended to new verticals including B2B, finance, and education. The product is now available to all clients globally, with quotes from StackAdapt leadership and agency partners highlighting cross-channel efficiency and unified measurement.
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