Observed Signal · Jun 19, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
StackAdapt Integrates with IQVIA Digital Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand‑Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end platform built for healthcare marketers. The integration makes StackAdapt’s DSP available for activation directly within Media OS, while IQVIA Digital audiences (including custom HCP audiences and pre-built segments) remain accessible inside StackAdapt. The partnership aims to simplify healthcare campaign workflows, improve audience fidelity and measurement, and support multi-channel targeting across CTV, video, display, native and audio. Mike Novosel, Vice President, Strategic Partnerships at StackAdapt, is quoted about reducing onboarding complexity and improving media measurement visibility. The article was published June 19, 2026 by Business Wire on MarTech Series.
Integrates a DSP into a healthcare-focused activation and measurement platform, improving workflow, audience fidelity and multi-channel targeting for healthcare advertisers—relevant but not industry-shifting.
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Key Takeaways & Evidence Grounding
- StackAdapt announced a collaboration with IQVIA Digital on June 19, 2026.
- StackAdapt’s programmatic DSP is now available within IQVIA Digital’s Media OS platform for direct campaign activation.
- IQVIA Digital audiences (custom HCP audiences and pre-built segments) remain accessible inside StackAdapt without additional onboarding.
- The integration supports channel targeting across CTV, video, display, native, and audio.
- Mike Novosel is Vice President, Strategic Partnerships at StackAdapt and commented on the collaboration.
Connected Companies & Entities
2 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
StackAdapt Integrates with IQVIA Digital's Media OS
StackAdapt announced a collaboration with IQVIA Digital to integrate its programmatic Demand-Side Platform (DSP) into IQVIA Digital’s Media OS, an end-to-end healthcare marketing platform. The integration lets brands and agencies activate StackAdapt DSP campaigns directly from Media OS, leveraging healthcare-grade data, privacy-conscious workflows, and unified measurement for HCP (healthcare professional) and patient audiences. IQVIA audiences (including custom HCP segments and pre-built cohorts) remain accessible inside StackAdapt for advertisers who prefer that interface. The partnership aims to streamline healthcare advertising workflows, improve audience fidelity across channels (CTV, video, display, native, audio, email, search, social) and reduce onboarding and integration complexity for healthcare marketers.
StackAdapt rethinks DSPs for post-dashboard world
StackAdapt announced Ivy Studio, a new advertising hub built on its Ivy AI engine that uses AI agents to help marketers translate business objectives into measurable outcomes and execute work from a unified interface. The company intends to de-emphasize traditional dashboards and reactive workflows common in DSPs, instead enabling agent-driven interactions that analyze ad context, uncover opportunities, and recommend actions. The article positions Ivy Studio as part of a broader shift toward agentic marketing platforms, while noting marketers still operate across many systems (social platforms, programmatic tools, analytics, CRM/CDP). The piece was published on July 28, 2026, on MarTech and authored by Mike Pastore.
State of Streaming Adds StackAdapt Profile
State of Streaming's directory entry for StackAdapt describes the company as a programmatic, multi-channel Demand-Side Platform (DSP). StackAdapt is headquartered in Toronto, Canada, was founded in 2014, and offers buying across native, display, video, Connected TV (CTV) and audio. The profile notes the company's emphasis on AI-driven audience targeting and contextual intelligence and links to its website. The page is a publisher directory/profile entry with no additional coverage or dated news about the company.
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