Observed Signal · Mar 3, 2025 · M&A - Announced · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
Sprints Capital buys 50% of Austrian marketplace willhaben
London-based growth investor Sprints Capital and Austrian media group Styria Media Group have formed a strategic partnership to acquire willhaben, Austria's leading online marketplace. The newly formed joint venture will purchase Adevinta's 50% stake in willhaben, with the platform valued at approximately €500 million. Financial details were not disclosed. Sprints, which has backed marketplaces like Backmarket, Revolut, and Vinted, brings digital marketplace expertise, while Styria contributes local market knowledge and network. Sylvia Dellantonio will remain managing director of willhaben. The transaction is expected to close in Q2 2025, subject to regulatory approvals.
Significant M&A in the Austrian digital marketplace landscape, relevant to commerce and media but limited global AdTech impact.
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Key Takeaways & Evidence Grounding
- Sprints Capital and Styria Media Group formed a joint venture to acquire willhaben.
- The joint venture acquires Adevinta's 50% stake in willhaben.
- willhaben is valued at approximately €500 million in the deal.
- willhaben has over 3.8 million monthly users and more than 13 million listings.
- The closing is expected for Q2 2025 pending regulatory approvals.
Connected Companies & Entities
8 Entities mapped“willhaben is Austria's largest online marketplace, with over 3.8 million monthly users and 13 million listings....”
“Styria Media Group, an Austrian media company, partners with Sprints to acquire willhaben....”
“Adevinta, a Norwegian online classifieds group, sells its 50% stake in willhaben to the newly formed joint venture....”
“Adevinta emerged from the Scandinavian media company Schibsted....”
“Adevinta took over eBay's European classifieds business in 2021....”
“Due to the 50% stake in willhaben, Adevinta had to sell the flea market app Shpock to Russmedia Equity Partners....”
“Sprints Capital counts Backmarket, Revolut, and Vinted among its portfolio....”
“Sprints Capital counts Backmarket, Revolut, and Vinted among its portfolio....”
Ontology Mapping & Concepts
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