Russmedia

Teads: Brand Suitability Beats Blanket Blocklists

In an interview, Scherief Hegazy, Head of Account Management at Teads, explains that disinformation, AI-generated content and low-quality 'made-for-ad' pages are changing requirements for digital advertising. Brand safety is now a hygiene factor, but advertisers should move from blunt exclusion lists toward tailored Brand Suitability strategies that preserve reach. Teads uses contextual AI, granular contextual segments (around 400), and partnerships with verification vendors such as IAS, DoubleVerify and NewsGuard to select suitable environments. Teads runs a Studio and self-serve tooling, has run early generative-AI tests (with vendor Neurons for simulated eye‑tracking), and reports around 99.9% valid traffic on awareness campaigns according to its measurements.

Funke acquires Erento and Campanda

Funke Mediengruppe has acquired two European listing marketplaces, Erento and Campanda, and integrated them into the Listaro Group within Funke Digital. Erento handles roughly 500,000 rental inquiries per year across categories such as automotive, event equipment and services; Campanda lists about 26,000 motorhomes across more than 40 countries. The transaction — including the roughly ten-person staff — closed effective June 30; the previous largest shareholder was Austria’s Russmedia. Funke has not disclosed the purchase price. Funke Digital’s managing director Alexander Rüben called the move an important milestone and signalled further product launches and acquisitions in the listing sector. Operational responsibility sits with Carsten Wich (Listaro Group), while Hussein Kolait, the prior portals’ CEO, joins Funke Digital as head of sales for all Listaro portals.

Magix Boosts Ad Revenue 315% with AI Optimization

Magix Software GmbH conducted a pilot with Nexoya to optimize cross-channel digital advertising using AI. The optimization targeted Google Ads, Meta, and Bing Ads to overcome siloed budgeting and maximize revenue. Nexoya’s platform uses calibrated historical data and AI features such as Smart Bidding and automated budget suggestions, allowing either full automation or manual approval of recommendations. In six weeks, Bing campaigns revenue rose 315%, CIR improved by 154%, and SEA campaign revenue grew 26% year over year. Overall, the effort demonstrated the potential of AI-driven cross-channel attribution and budget allocation to improve marketing ROI for Magix.