Mediaprint

Mediaprint combines publisher economics with media sales and campaign services. It owns or operates large-reach news brands in print and digital, builds audiences through editorial content, then monetises those audiences through subscriptions, newsstand sales and the sale of advertising inventory. On the advertiser side, it packages owned-media inventory and related campaign services for brands and agencies, and supplements this with a programmatic buying solution that supports campaign execution beyond purely traditional print placements.

Mediaprint is an Austrian publishing and media monetisation company centred on the Kronen Zeitung and Kurier newspaper brands and their related digital properties. It operates print and digital news platforms, sells advertising inventory across those owned audiences, and offers campaign booking and programmatic advertising solutions for brands and agencies.

Its revenue model is hybrid. Consumer-facing publishing assets generate income from subscriptions and circulation sales, while the B2B side monetises audience reach through print, display, video and broader cross-channel advertising packages. Werbepilot extends this model into managed programmatic advertising, giving advertisers and agencies access to targeted digital campaign execution with entry-level campaign budgets.