Mediaprint
Austrian publisher and media sales operator for major news brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mediaprint Zeitungs- und Zeitschriftenverlag GmbH & Co KG
- Entity type
- COMPANY
- Founded
- 1988
- Headquarters
- Muthgasse 2, A-1190 Wien
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- mediaprint.at
What Mediaprint does
Mediaprint combines publisher economics with media sales and campaign services. It owns or operates large-reach news brands in print and digital, builds audiences through editorial content, then monetises those audiences through subscriptions, newsstand sales and the sale of advertising inventory. On the advertiser side, it packages owned-media inventory and related campaign services for brands and agencies, and supplements this with a programmatic buying solution that supports campaign execution beyond purely traditional print placements.
Category differentiation
Mediaprint is a publisher and media sales operator, not a standalone adtech vendor or generic print shop. It is distinct from its individual newspaper brands, which include Kronen Zeitung and Kurier.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mediaprint is an Austrian publishing and media monetisation company centred on the Kronen Zeitung and Kurier newspaper brands and their related digital properties. It operates print and digital news platforms, sells advertising inventory across those owned audiences, and offers campaign booking and programmatic advertising solutions for brands and agencies. Its revenue model is hybrid. Consumer-facing publishing assets generate income from subscriptions and circulation sales, while the B2B side monetises audience reach through print, display, video and broader cross-channel advertising packages. Werbepilot extends this model into managed programmatic advertising, giving advertisers and agencies access to targeted digital campaign execution with entry-level campaign budgets.
Business model & monetisation
The company uses a hybrid monetisation strategy made up of consumer subscription and circulation revenue, plus B2B advertising revenue from selling print and digital inventory. Its media sales arm generates income through campaign bookings and cross-channel advertising packages. Werbepilot adds campaign-based digital advertising revenue with budget-based entry pricing from around €500, indicating managed media spend and service-led monetisation rather than pure self-serve SaaS subscriptions.
- Print subscriptions and circulation
- Content Subscription
- Digital advertising inventory
- Ad-Supported
- Print advertising
- Percentage Take-Rate
- Cross-channel campaign services
- Service Fee
- Programmatic campaign execution via Werbepilot
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Recurrent Ventures
Digital media owner monetising niche editorial brands through advertising and subscriptions.
- Digital Trends
Consumer technology publisher monetised by ads and affiliate commerce.
- The Times Group
Indian media group monetising news audiences through ads, subscriptions and licensing.
- MediaNews Group
Local news publisher with integrated advertising and managed media services.
- Yomiuri Shimbun
Japanese newspaper publisher with subscription and advertising revenues.
Side-by-side comparisons
Subsidiaries & acquisitions
- krone.at
Austrian publisher operating digital news, television, subscriptions and advertising inventory.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Krone and Mediaprint Executive Reshuffle
Hiring / Personnel Change · Recorded impact score: 2/5
Gerhard Valeskini will resign from the management of Austria's "Krone" at his own request at the end of September. Clemens Schwaiger has been appointed his successor at Mediaprint and will take responsibility for the monetization areas of the Krone. Schwaiger was already named chief managing director of the Krone Group effective July 1. He will form the Mediaprint management team together with Richard Grasl (responsible for the Kurier's monetization areas) and Michael Tillian (responsible for service, operations and finance). The article was published by MEEDIA on 2026-08-13.
- Gerhard Valeskini will leave the management of the "Krone" at his own request at the end of September 2026.
- Clemens Schwaiger is appointed successor at Mediaprint and will take responsibility for the monetization areas of the "Krone".
Explore company relationships
Questions about Mediaprint
What is Mediaprint?
Mediaprint is an Austrian publishing and media monetisation company operating major newspaper brands and selling advertising across print and digital channels.
Who uses Mediaprint?
Readers use its news brands and subscription products, while advertisers, brands and media agencies buy campaign inventory and related media services.
How does Mediaprint make money?
It earns revenue from newspaper subscriptions and circulation, plus advertising sales across print, digital and managed programmatic campaigns.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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