Mediaprint
Mediaprint is a austrian publisher and media sales operator for major news brands.
Analyst Perspective
Mediaprint is an Austrian publishing and media monetisation company centred on the Kronen Zeitung and Kurier newspaper brands and their related digital properties. It operates print and digital news platforms, sells advertising inventory across those owned audiences, and offers campaign booking and programmatic advertising solutions for brands and agencies. Its revenue model is hybrid. Consumer-facing publishing assets generate income from subscriptions and circulation sales, while the B2B side monetises audience reach through print, display, video and broader cross-channel advertising packages. Werbepilot extends this model into managed programmatic advertising, giving advertisers and agencies access to targeted digital campaign execution with entry-level campaign budgets.
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Key insights about Mediaprint
Category Differentiation
Mediaprint is a publisher and media sales operator, not a standalone adtech vendor or generic print shop. It is distinct from its individual newspaper brands, which include Kronen Zeitung and Kurier.
Mediaprint: About
Mediaprint combines publisher economics with media sales and campaign services. It owns or operates large-reach news brands in print and digital, builds audiences through editorial content, then monetises those audiences through subscriptions, newsstand sales and the sale of advertising inventory. On the advertiser side, it packages owned-media inventory and related campaign services for brands and agencies, and supplements this with a programmatic buying solution that supports campaign execution beyond purely traditional print placements.
How Mediaprint Works & Monetises
Business model analysis and core revenue streams
The company uses a hybrid monetisation strategy made up of consumer subscription and circulation revenue, plus B2B advertising revenue from selling print and digital inventory. Its media sales arm generates income through campaign bookings and cross-channel advertising packages. Werbepilot adds campaign-based digital advertising revenue with budget-based entry pricing from around €500, indicating managed media spend and service-led monetisation rather than pure self-serve SaaS subscriptions.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Mediaprint: Key Competitors & Alternatives
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Regional media group spanning publishing, classifieds and advertising services.
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Austrian regional media group spanning publishing, radio, TV and classifieds.
Recent Signals (Mediaprint)
Leadership Team of MediaPrint
The current leadership team includes Dr. Michael Tillian, Mag. Gerhard Valeskini, and Mag. Richard Grasl.
Read original sourceMediaprint: Frequently Asked Questions
What is Mediaprint?
Mediaprint is an Austrian publishing and media monetisation company operating major newspaper brands and selling advertising across print and digital channels.
Who uses Mediaprint?
Readers use its news brands and subscription products, while advertisers, brands and media agencies buy campaign inventory and related media services.
How does Mediaprint make money?
It earns revenue from newspaper subscriptions and circulation, plus advertising sales across print, digital and managed programmatic campaigns.
Company Facts
- Founded
- 1988
- Headquarters
- Muthgasse 2, A-1190 Wien
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Link
- mediaprint.at