DER STANDARD
Austrian news publisher with print, digital and subscription revenues.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- STANDARD Verlagsgesellschaft m.b.H.
- Entity type
- COMPANY
- Founded
- 1988
- Headquarters
- Austria
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- derstandard.at
What DER STANDARD does
The company operates a publisher model built on owned editorial content, audience aggregation and multi-channel distribution. It creates value by producing news journalism, attracting repeat readership across web, print and newsletters, and then monetising that audience in two ways: selling advertising inventory to brands and agencies, and converting readers into paying subscribers for premium access conditions such as ad-free and tracking-free consumption. This creates a dual-revenue publishing business with both market-facing media sales and direct reader monetisation.
Category differentiation
DER STANDARD is a news publisher and media owner, not an adtech software vendor or agency. Its advertising business sells inventory on its own media properties rather than operating an independent DSP, SSP or marketing platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
STANDARD Verlagsgesellschaft m.b.H., trading as DER STANDARD, is an Austrian publisher operating a national daily newspaper and a digital news platform centred on derstandard.at, with additional presence via newsletters and German-language digital distribution. Its core business is the production and distribution of editorial news content for general readers, monetised through a hybrid mix of advertising-supported access and paid subscriptions. The company sells publisher inventory directly and programmatically to advertisers and agencies across display, native and video-led digital formats, while also generating recurring consumer revenue through PUR and other subscription offers. Its customer base spans two paying groups: advertisers seeking premium Austrian and German-speaking news audiences, and readers paying for ad-free, privacy-focused access to journalism.
Business model & monetisation
The company monetises through a hybrid publisher model. Advertising revenue comes from direct media sales, programmatic sales and integrated advertising formats across its digital properties and newsletters. Consumer revenue comes from recurring subscription payments, including PUR at EUR 9.90 per month for ad-free and tracking-free access, plus other subscription bundles such as ePaper and print combinations. Print circulation and related reader payments add an additional publisher revenue stream.
- Digital advertising sales
- Ad-Supported
- Digital subscriptions including PUR
- Content Subscription
- Print circulation and bundled reader payments
- Content Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Competitors & alternatives
- STYRIA Media Group
Regional media group spanning publishing, classifieds and advertising services.
- VGN Medien Holding
Austrian magazine publisher selling cross-media advertising and subscriptions.
- oe24
Austrian cross-media news publisher and advertising sales operator.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ORF reshuffle, allegations and vice‑chair resignation
Publisher & Media Owner · Recorded impact score: 3/5
On 11 August 2026 Austria's public broadcaster ORF saw major governance moves: the supervisory council (Stiftungsrat) approved leadership candidates proposed by incoming General Director Clemens Pig despite FPÖ opposition. Vice‑chair Gregor Schütze announced his resignation from the council. Legal proceedings began at the Vienna labour court between ORF and former General Director Roland Weißmann, who contests his dismissal and seeks about €4 million; the case relates to allegations and published chat messages. ORF also announced it will legally challenge a planned federal budget cut of €93 million (effective from 2027), considering constitutional action and a complaint to media regulator KommAustria. Ingrid Thurnher and incoming finance director Silvia Lieb (currently CEO of Moser Holding) are involved in handling the financial and operational fallout.
- On 2026-08-11 the ORF supervisory council approved the central and regional director nominees proposed by incoming General Director Clemens Pig.
- Gregor Schütze resigned as vice‑chair of the ORF supervisory council after the council meeting on 11 August 2026.
Tamedia: Subscriptions Are the Strategic Focus
Publisher & Media Owner · Recorded impact score: 3/5
Tamedia CEO Jessica Peppel-Schulz said in an interview with Austria's Der Standard that the company is building new digital subscription models, including so-called "Limited Abos" for readers who want selective topic access. Currently about 85% of Tamedia's revenues come from print; the company aims for a 60% print / 40% digital revenue mix within five years. Since bringing its ad sales back in-house as Tamedia Advertising in early 2025, Tamedia reports its digital advertising business grew by 30% despite a shrinking market. Tamedia also reports measurable increases in search-driven reach — Google traffic up 40% in six months and cross-brand Google visibility up 140% in 12 months. A 2023 employment guarantee for journalists expires at the end of September; the CEO declined to give absolute long-term job guarantees.
- Tamedia is developing "Limited Abos" — digital subscriptions tailored to selective topic interests.
- Around 85% of Tamedia's current revenues come from print; the company targets a 60% print / 40% digital revenue split within five years.
Explore company relationships
Questions about DER STANDARD
What is DER STANDARD?
DER STANDARD is an Austrian news publisher operating a national daily newspaper, the derstandard.at digital news platform and related newsletter and subscription products.
Who uses DER STANDARD?
General news readers use its print and digital journalism, while advertisers and media agencies use its media sales offering to reach Austrian and German-speaking audiences.
How does DER STANDARD make money?
It makes money through advertising sales across its digital properties and through recurring reader payments from subscriptions such as PUR and other paid products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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