Adevinta

Tech Blog Archive - Adevinta

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Mobile.de Posts Big Profits Amid Internal Unrest

Mobile.de reported €529 million in revenue and €321 million in after-tax profit for 2024. The marketplace is owned by Adevinta and, since 2024, controlled by an investor consortium led by Blackstone and Permira, who are said to view Mobile.de as a prime candidate for an IPO with a rumored €10 billion valuation. Despite strong financials, the company faces internal tensions: several prominent employees have left recently and staff morale is reportedly poor. Commercial dealers—the platform's key customer group—are pushing back against repeated price increases. The article also flags competitive pressure as AI and large tech players such as Amazon and Google move into the market. The situation is discussed in a manager magazin podcast featuring Christoph Seyerlein and editor-in-chief Isabell Hülsen.

Google AI Overviews Slash Organic Clicks in Germany

A Sistrix analysis estimates Google’s AI-generated “AI Overviews” are costing German websites more than 250 million clicks per month. Sistrix finds AI Overviews appear for about 20% of queries in Germany and that the first-result click-through rate falls from ~27% to ~11% when an AI Overview is shown (a ~60% drop). The traffic declines hit health and family sites particularly hard; Wikipedia alone is estimated to have lost ~31.6 million clicks. Publishers and organisations including ADAC, NDR and Wikimedia Deutschland report substantial organic-traffic losses and worry about weaker source attribution, editorial participation, and measurement challenges. Google questioned methodological gaps in the Sistrix study and gave limited comment on broader rollout plans. The article highlights shifts in user behaviour (mobile AI Mode/“KI‑Modus”) that may keep users in Google’s ecosystem instead of clicking through to external sites.