Adevinta
Operator of online classifieds marketplaces across Europe and selected global markets.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adevinta ASA
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Grensen 5, Oslo, Norway
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Official website
- adevinta.com
What Adevinta does
Adevinta creates value by aggregating local buyer and seller demand inside high-traffic digital classifieds marketplaces, then monetising that liquidity through paid seller tools, subscription packages, promoted placements, display advertising and selected transaction services. Its portfolio model combines broad horizontal marketplaces with vertical properties in automotive, agriculture, heavy equipment and commercial vehicles, allowing it to capture recurring professional spend while maintaining large consumer audiences.
Category differentiation
Adevinta is not a single consumer marketplace or an adtech vendor; it is the parent operator of multiple classifieds marketplaces. It should also not be confused with any one subsidiary brand such as leboncoin or mobile.de.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adevinta ASA is a digital marketplace operator that owns and runs a portfolio of online classifieds brands across general merchandise, automotive, jobs, property and industrial equipment. Its best-known assets include leboncoin in France, mobile.de in Germany, Marktplaats in the Netherlands, Subito in Italy, Kijiji Canada and OLX Brasil. The company serves both consumers and professional sellers by providing listing, discovery and lead-generation environments, and it also monetises the large audience reach of these properties through advertising inventory.
Company news briefing
Briefing updated:
Adevinta, controlled by the Blackstone and Permira-led consortium, is advancing its AI-driven monetisation strategy through the rollout of automated reply tools and real-estate assistants on its Kleinanzeigen platform. As a founding participant in the European Media Marketplace launching in September 2026, the group is integrating its premium inventory and deterministic first-party data into a unified cross-border framework for AI campaign activation. These developments complement the potential €10 billion IPO of its automotive unit, Mobile.de, and reflect parent company Blackstone’s strategic emphasis on large-scale AI software and infrastructure.
Business model & monetisation
The group uses a hybrid monetisation model built around paid listings, promoted placements, recurring subscription packages for professional sellers and dealers, display advertising sold against high-traffic marketplace inventory, and transaction-linked fees on services such as payments and shipping. In certain verticals it also monetises proprietary market data and insights through enterprise contracts.
- Paid listings and promoted placements
- Marketplace seller fees
- Professional seller and dealer subscriptions
- Recurring SaaS-like subscription
- Display and audience advertising
- Ad-supported inventory sales
- Payments, shipping and transaction services
- Percentage take-rate
- Market data and insight products
- Enterprise contracts
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adevinta Spain S.L.U.
IAB vendor record: 310
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Info Edge
Indian internet classifieds and marketplace operator across jobs, property and matrimony.
- SMG Swiss Marketplace Group
Swiss operator of digital marketplaces and advertising inventory.
- CAR Group
Vehicle marketplaces and automotive media monetisation platform.
- willhaben
Austrian classifieds marketplace with advertising and transaction services.
- OLX Group
Global classifieds marketplace group monetising listings and local advertising.
Side-by-side comparisons
Subsidiaries & acquisitions
- leboncoin
French classifieds marketplace for consumers, professionals and advertisers.
- Kleinanzeigen
Germany’s classifieds marketplace for local consumer and commercial trading.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kleinanzeigen adds AI reply suggestions and property assistant
Conversational AI · Recorded impact score: 2/5
Kleinanzeigen announced two new AI features for its classifieds marketplace: a Pro answer-suggestion tool that drafts replies to incoming inquiries (targeted at commercial sellers) and an AI assistant for real-estate listings that answers prospective renters' or buyers' questions. The Pro replies are generated from the listing, prior message history and seller-provided instructions; suggestions can be used as-is, edited or discarded. Kleinanzeigen—now part of the Adevinta group after its transition from eBay—says users retain full control, and the changes aim to speed communication and support monetisation of commercial customers. The company also acknowledges ongoing fraud risks and notes scammers already use automated, AI-tuned replies, creating new abuse challenges.
- Kleinanzeigen announced two new AI features: a Pro answer-suggestion for messages and a real-estate AI assistant for property listings.
- The Pro answer drafts are generated automatically using the listing, the previous message history, and seller-specific instructions, and can be used, edited or discarded.
Explore company relationships
Questions about Adevinta
What is Adevinta?
Adevinta is a digital classifieds marketplace operator that owns and runs multiple local and vertical marketplace brands across Europe and selected international markets.
Who uses Adevinta?
Its platforms are used by consumers, private sellers and buyers, while the main paying customers are professional sellers, dealers, recruiters, estate agents and advertisers.
How does Adevinta make money?
It earns revenue from paid listings, promoted placements, seller subscriptions, advertising inventory, transaction-related fees and some data products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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