Adevinta

Kleinanzeigen adds AI reply suggestions and property assistant

Kleinanzeigen announced two new AI features for its classifieds marketplace: a Pro answer-suggestion tool that drafts replies to incoming inquiries (targeted at commercial sellers) and an AI assistant for real-estate listings that answers prospective renters' or buyers' questions. The Pro replies are generated from the listing, prior message history and seller-provided instructions; suggestions can be used as-is, edited or discarded. Kleinanzeigen—now part of the Adevinta group after its transition from eBay—says users retain full control, and the changes aim to speed communication and support monetisation of commercial customers. The company also acknowledges ongoing fraud risks and notes scammers already use automated, AI-tuned replies, creating new abuse challenges.

Ten European Media Owners Launch Media Marketplace

A coalition of European telecommunications ad units, marketplace operators, data companies, retailers and technology service providers will launch the European Media Marketplace in September 2026 under the Open‑Web Initiative. The project aims to reduce fragmentation of the open web by offering advertisers a single access point and interoperable framework for premium inventory, deterministic first‑party data and AI‑driven campaign activation. Founding participants include telco ad units such as T Advertising Solutions, Orange Advertising, Virgin Media O2 and Vodafone, alongside other media owners, retailers and data partners. The initiative will roll out initially across core markets (UK, France, Germany, Spain, Italy) with omnichannel activation across CTV, video, display, native and retail media; partners will retain control over their inventory, data and commercial terms while enabling shared access and transparent supply paths.

Mobile.de Posts Big Profits Amid Internal Unrest

Mobile.de reported €529 million in revenue and €321 million in after-tax profit for 2024. The marketplace is owned by Adevinta and, since 2024, controlled by an investor consortium led by Blackstone and Permira, who are said to view Mobile.de as a prime candidate for an IPO with a rumored €10 billion valuation. Despite strong financials, the company faces internal tensions: several prominent employees have left recently and staff morale is reportedly poor. Commercial dealers—the platform's key customer group—are pushing back against repeated price increases. The article also flags competitive pressure as AI and large tech players such as Amazon and Google move into the market. The situation is discussed in a manager magazin podcast featuring Christoph Seyerlein and editor-in-chief Isabell Hülsen.