COMPANY

Adevinta

Adevinta is a operator of online classifieds marketplaces across Europe and selected global markets.

Adevinta operates in the Publisher & Media Owner segment.

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Distinction

Adevinta is not a single consumer marketplace or an adtech vendor; it is the parent operator of multiple classifieds marketplaces. It should also not be confused with any one subsidiary brand such as leboncoin or mobile.de.

Founded
Unknown
Headquarters
Grensen 5, Oslo, Norway
Core Segment
Publisher & Media Owner
Company Size
>5,000
Official Links
Website
Verified
2026-04-22

Adevinta: About

Adevinta creates value by aggregating local buyer and seller demand inside high-traffic digital classifieds marketplaces, then monetising that liquidity through paid seller tools, subscription packages, promoted placements, display advertising and selected transaction services. Its portfolio model combines broad horizontal marketplaces with vertical properties in automotive, agriculture, heavy equipment and commercial vehicles, allowing it to capture recurring professional spend while maintaining large consumer audiences.

Products & Services in Categories

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Adevinta: Market Position

Adevinta ASA is a digital marketplace operator that owns and runs a portfolio of online classifieds brands across general merchandise, automotive, jobs, property and industrial equipment. Its best-known assets include leboncoin in France, mobile.de in Germany, Marktplaats in the Netherlands, Subito in Italy, Kijiji Canada and OLX Brasil. The company serves both consumers and professional sellers by providing listing, discovery and lead-generation environments, and it also monetises the large audience reach of these properties through advertising inventory.

Adevinta: Key Competitors & Alternatives

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Adevinta: Frequently Asked Questions

What is Adevinta?

Adevinta is a digital classifieds marketplace operator that owns and runs multiple local and vertical marketplace brands across Europe and selected international markets.

Who uses Adevinta?

Its platforms are used by consumers, private sellers and buyers, while the main paying customers are professional sellers, dealers, recruiters, estate agents and advertisers.

How does Adevinta make money?

It earns revenue from paid listings, promoted placements, seller subscriptions, advertising inventory, transaction-related fees and some data products.

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