Kleinanzeigen
Germany’s classifieds marketplace for local consumer and commercial trading.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- kleinanzeigen.de GmbH
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Germany
- Company size
- 201–500
- Market role
- Retailer & Marketplace
- Official website
- kleinanzeigen.de
What Kleinanzeigen does
Kleinanzeigen operates a two-sided digital marketplace. Free private listings attract buyers, sellers and high-frequency local demand, which increases listing liquidity and marketplace reach. The company converts commercial sellers into paying subscribers through category-specific packages and sells paid visibility, priority placement and advertising inventory to businesses, brands and agencies. This combines recurring commercial subscription revenue with advertising and transaction-related marketplace revenue.
Category differentiation
Kleinanzeigen is a German consumer and commercial classifieds marketplace, not eBay’s current classifieds business or a standalone global advertising network. It is the successor brand to eBay Kleinanzeigen and is operated by kleinanzeigen.de GmbH.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kleinanzeigen is Germany’s online classifieds marketplace for private users and commercial organisations. It enables listings, local search, messaging and transactions across second-hand goods, vehicles, property, jobs and services. Private users publish listings without charge, creating marketplace liquidity and a large audience for commercial sellers and advertisers. The company monetises commercial activity through recurring PRO and property-partnership packages that provide listing capacity, company profiles, priority placement, promotional reach and performance statistics. It also sells marketplace advertising, including product listing ads and display, native and video formats, to brands and agencies. Kleinanzeigen is a subsidiary of Marktplaats B.V. within the Adevinta group.
Company news briefing
Briefing updated:
Kleinanzeigen continues to advance its monetisation and data capabilities under Adevinta, expanding its commercial real-estate customer base to over 15,000 professionals while deploying AI property assistants and automated reply tools. The platform has broadened its advertising reach by integrating consumer and intent data into Seven.One Media's portfolio. Furthermore, Kleinanzeigen acts as a founding member of the European Media Marketplace, which launched in September 2026 to offer advertisers unified Open Web inventory and first-party data activation across Europe.
Business model & monetisation
Kleinanzeigen uses a freemium marketplace model: private listings are free, while commercial sellers pay recurring monthly subscriptions for listing allowances, company pages, ranking boosts, top placements, visibility tools and analytics. Kleinanzeigen PRO packages start at €39 per month excluding VAT. Property professionals buy Smart, Profi and Premium partnerships, starting at €109 per month excluding VAT for published packages, as well as individual property-listing options. The company also sells advertising inventory, product listing advertising and campaign placements through its advertising portal and advertising-sales processes.
- Commercial seller and PRO packages
- Software Subscription
- Property-professional partnerships and listing fees
- Software Subscription
- Marketplace advertising and product listing ads
- Ad-Supported
- Paid listing promotion and priority placement
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- STYRIA Media Group
Regional media group spanning publishing, classifieds and advertising services.
- leboncoin
French classifieds marketplace for consumers, professionals and advertisers.
- willhaben
Austrian classifieds marketplace with advertising and transaction services.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Neue Mietpreisdynamik: Berlin wird günstiger, das Umland teils teurer
Recorded impact score: 2/5
Eine aktuelle Analyse von Kleinanzeigen des Wohnungs- und Häusermarkts in Berlin und Umland zeigt: Die Medianwohnungsmieten in Berlin sanken von 16,80 Euro pro Quadratmeter (Juni 2024 bis Juni 2025) auf 14,60 Euro (Juni 2025 bis Juni 2026), während das Umland teils teurer wurde.
Kleinanzeigen knackt Marke von 15.000 Immobilienprofis auf der Plattform
Recorded impact score: 3/5
Mehr als 15.000 gewerbliche Immobilienkundinnen und -kunden nutzen die Paketlösungen von Kleinanzeigen Immobilien für die Vermarktung. Damit konnte das Unternehmen die Anzahl der gewerblichen Nutzerinnen und Nutzer in der Immobilienkategorie innerhalb eines Jahres um rund 20 Prozent steigern. Zu den Paketpartnern gehören seit diesem Jahr auch Engel & Völkers sowie VON POLL IMMOBILIEN.
Seven.One Media Expands Data Business with Kleinanzeigen and Criteo
Data & Identity · Recorded impact score: 2/5
Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.
- Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
- New data includes retail, commerce, intent, and consumer data.
Schwitzen in vier Wänden: Wunsch nach Klimaanlagen wächst rasant bei Immobilien
Recorded impact score: 5/5
Eine Auswertung von Kleinanzeigen zeigt, dass in den Monaten Juni und Juli rund 34.700 Mal nach Immobilien mit Klimaanlage gesucht wurde – gegenüber 10.300 Suchanfragen im Vorjahreszeitraum.
Der Urlaub ruft: Das sind die schönsten Ferienhäuser auf Kleinanzeigen
Recorded impact score: 2/5
Kleinanzeigen präsentiert die zehn schönsten Ferienhausinserate dieses Sommers.
Explore company relationships
Questions about Kleinanzeigen
What is Kleinanzeigen?
Kleinanzeigen is a German digital classifieds marketplace for private and commercial trading in goods, vehicles, property, jobs and services.
Who uses Kleinanzeigen?
Consumers, private buyers and sellers, local businesses, retailers, service providers, recruiters and property professionals use the platform.
How does Kleinanzeigen make money?
It earns revenue from commercial listing subscriptions, property partnerships, paid visibility products, listing fees and marketplace advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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