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Retailer & Marketplace · vs · B2C Consumer App / Platform · AdTech Vendor

Kleinanzeigen vs willhaben

Structured technology and market comparison · 2026

Direct Feature Comparison

Kleinanzeigen · vs · willhaben
Market Cluster / Sector
KleinanzeigenRetailer & Marketplace
willhabenB2C Consumer App / Platform · AdTech Vendor
Platform Focus
Kleinanzeigen

Germany’s classifieds marketplace for local consumer and commercial trading.

willhaben

Austrian classifieds marketplace with advertising and transaction services.

Company Size
Kleinanzeigen201–500 employees
willhaben201–500 employees
Headquarters
KleinanzeigenDE
willhabenAT
Year Founded
Kleinanzeigen2009
willhaben2006
Dossier & Alternatives

Analyze all overlapping signals and tech stacks for Kleinanzeigen and willhaben

Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.

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Comparison Analysis

What is the main difference between Kleinanzeigen and willhaben?

When comparing Kleinanzeigen and willhaben, both platforms operate within the Self-Serve Ad Platform and Display, Web & Mobile ecosystem. Kleinanzeigen is positioned as Germany’s classifieds marketplace for local consumer and commercial trading, whereas willhaben focuses on Austrian classifieds marketplace with advertising and transaction services. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Kleinanzeigen and willhaben?

When evaluating Kleinanzeigen and willhaben, enterprise buyers also consider other platforms in Self-Serve Ad Platform and Display, Web & Mobile. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Kleinanzeigen and willhaben compare?

Kleinanzeigen is headquartered in DE (founded in 2009) with 201–500 employees. willhaben is based in AT (founded in 2006) with 201–500 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Kleinanzeigen vs willhaben

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

KL

Kleinanzeigen

Recent Signals

  • ·Kleinanzeigen

    Neue Mietpreisdynamik: Berlin wird günstiger, das Umland teils teurer

    Eine aktuelle Analyse von Kleinanzeigen des Wohnungs- und Häusermarkts in Berlin und Umland zeigt: Die Medianwohnungsmieten in Berlin sanken von 16,80 Euro pro Quadratmeter (Juni 2024 bis Juni 2025) auf 14,60 Euro (Juni 2025 bis Juni 2026), während das Umland teils teurer wurde.

  • ·Kleinanzeigen

    Kleinanzeigen knackt Marke von 15.000 Immobilienprofis auf der Plattform

    Mehr als 15.000 gewerbliche Immobilienkundinnen und -kunden nutzen die Paketlösungen von Kleinanzeigen Immobilien für die Vermarktung. Damit konnte das Unternehmen die Anzahl der gewerblichen Nutzerinnen und Nutzer in der Immobilienkategorie innerhalb eines Jahres um rund 20 Prozent steigern. Zu den Paketpartnern gehören seit diesem Jahr auch Engel & Völkers sowie VON POLL IMMOBILIEN.

  • ·HorizontData & Identity

    Seven.One Media Expands Data Business with Kleinanzeigen and Criteo

    Seven.One Media, the advertising sales house of ProSiebenSat.1, is restructuring its data portfolio and adding new partners. The company will integrate retail, commerce, intent, and consumer data from Kleinanzeigen and Gemini Direct into its offering. The move signals a strategic push to enhance data-driven advertising capabilities, particularly for retail media, and is timed to coincide with the Dmexco trade show.

    • Seven.One Media partners with Kleinanzeigen and Gemini Direct for data integration.
    • New data includes retail, commerce, intent, and consumer data.
    • Announcement made around Dmexco, Germany's digital marketing trade fair.
View all signals for Kleinanzeigen →
WI

willhaben

Recent Signals

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Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Kleinanzeigen and willhaben share across the market ecosystem.

Start for freeKleinanzeigen Profilewillhaben Profile