willhaben

Elemer Melik Joins Connectad as SVP Demand Partnerships

Elemer Melik has joined Connectad as SVP Demand Partnerships EMEA, the company announced. With more than a decade in the advertising industry, Melik previously led the digital ad sales team at Willhaben.at as Sales Team Manager and has run his own sales consulting and coaching business for over five years. He has also served on the board of IAB Österreich, engaging in industry policy. Connectad, founded about ten years ago in Austria, has grown internationally and positions itself as a European alternative to major US players, focusing on Open Market trades and Private Marketplaces in the programmatic ecosystem. Melik said he feels honored to join Connectad and looks forward to demonstrating the benefits of a European technology solution for programmatic advertising, while Lucas Schärf, Chief Revenue Officer at Connectad, welcomed him and anticipated his pivotal role in achieving the company's goals.

The Digital Bash: Web Performance Webinar

OnlineMarketing.de hosts The Digital Bash – Web Performance on September 22, a free, live webinar (9:30–11:40) with an after-event recording. The program delivers practical insights to boost both website and ad performance, covering content marketing, SEO tool selection, and the future of programmatic advertising in a post-third-party-cookie era. Three sessions will compare SEO tools, discuss the relevance of a fast, data-driven Content Culture, and explore the potential of Data Management Platforms and programmatic strategies. Speakers include Damir Dzelalagic, Founder & CEO of House of Yas; Fabian Auler, Founder & Head of SEO at Farbentour; and Thomas Promny, CEO & Founder of d3con, joined by Nicolas Konecny (Lead Data Advertising at Willhaben) and Oliver Schwazer (Sales Engineer at Permutive). Live Q&A is encouraged; attendees can also view the recording later. The event is limited to 2,500 participants and free access is offered for live viewing and the recording.

CMP Didomi sammelt 5 Millionen Euro für Expansion ein

Didomi, a consent management platform, raised €5 million from Breega and Bpifrance to accelerate growth in Europe (including the DACH region) and expand sales and marketing in the United States. The company, with 30 employees, serves over 150 customers across more than 20 countries, including Michelin, Willhaben, Rakuten, and Newsweek, and operates across web, mobile, and offline channels to collect, store, and use user consent in compliance with GDPR. Funding will also support new deployment environments (smart TVs, speakers, and cars) and segments (healthcare and gaming), with the platform planned to be available in 25 languages within three years, including German. The market is consolidating with competitors like Commanders Act, Cookiebot, and Traffective. Didomi emphasizes consent management as a driver of customer trust rather than data sales. Investors include Breega and Bpifrance.