Vend
Vend is a nordic classifieds and vertical marketplace operator with advertising inventory.
Analyst Perspective
Vend is a Nordic operator of online classifieds and vertical marketplace platforms, trading publicly as Vend Marketplaces ASA. Its portfolio includes large consumer and specialist marketplaces such as FINN in Norway, Blocket in Sweden, Tori and Oikotie in Finland, and DBA and Bilbasen in Denmark, covering general classifieds, property, vehicles and rentals. The company makes money primarily from paid listings, subscription packages and premium visibility tools for professional sellers such as dealers, agents, landlords and other commercial participants, with advertising revenue as an additional income stream on high-traffic properties. Its customer base therefore spans both consumers using the marketplaces and paying business users that buy visibility, listing access and audience reach across Nordic markets.
Analyst Signal Briefing
Updated: 30 Jun 2026Vend Marketplaces ASA has formalised its independent identity following its separation from Schibsted, reporting strong profitability growth in its Q1 2026 results alongside a stable BBB+ credit rating. Strategically, the group launched a new business unit focused on developing AI-native marketplace experiences to drive future growth. Additionally, Vend leadership recently held discussions with the Norwegian government regarding digital safety and responsible technology to support its focus on platform integrity.
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Key insights about Vend
Category Differentiation
This is Vend Marketplaces ASA, the Nordic classifieds and marketplace group formerly known as Schibsted Marketplaces, not the former retail POS software brand Vend acquired by Lightspeed. It is a marketplace operator with advertising inventory, not a pure adtech vendor or media publisher.
Vend: About
Vend operates multi-sided digital marketplaces that aggregate buyer demand and seller supply in local Nordic markets. It creates value by building trusted, category-specific destinations with strong consumer traffic, then monetising that traffic through paid listings, seller subscriptions, premium exposure products, landlord or dealer tools, and advertising placements sold to brands and commercial participants. The model benefits from local liquidity: more users attract more sellers, and more listings attract more users and advertisers.
How Vend Works & Monetises
Business model analysis and core revenue streams
Vend primarily uses a hybrid marketplace monetisation model: paid listings, subscription packages for professional sellers, premium visibility upgrades and advertising sold within marketplace environments. In selected verticals, it also captures service or participation fees linked to rentals and related tools. Advertising appears to be a meaningful but secondary revenue stream relative to core marketplace monetisation.
Revenue Channels
Side-by-Side Comparisons
Compare Vend directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Vend: Key Competitors & Alternatives
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UK property marketplace monetised through listings, advertising and data services.
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Marketplace for auctions, fixed-price commerce and seller advertising.
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Operator of online classifieds marketplaces across Europe and selected global markets.
Recent Signals (Vend)
Interim report Q1 2026
Read more about the latest financial performance and insights from Vend in the interim report for Q1 2026.
Read original sourceScope affirms issuer rating of Vend Marketplaces ASA at BBB+/Stable
Scope affirms issuer rating of Vend Marketplaces ASA at BBB+/Stable
Read original sourceLeading the charge for digital safety: Vend and FINN welcome Norway's Minister of Digitalisation
Today, we welcomed Norway’s Minister of Digitalisation and Public Governance, Karianne Tung, to our Oslo headquarters for a high-level discussion on the future of digital safety and responsible technology.
Read original sourceVend: Frequently Asked Questions
What is Vend?
Vend is a publicly listed Nordic marketplace group operating online classifieds and vertical platforms across Norway, Sweden, Finland and Denmark.
Who uses Vend?
Consumers use its marketplaces to buy, sell and rent, while dealers, agents, landlords and advertisers pay for listings, visibility and audience reach.
How does Vend make money?
Vend earns revenue from paid listings, professional seller subscriptions, premium placement products, advertising and selected service fees in categories such as rentals.
Company Facts
- Founded
- 2009
- Core Segment
- Retailer & Marketplace
- Company Size
- 1,001–5,000
- Official Link
- vend.com