Vend
Nordic classifieds and vertical marketplace operator with advertising inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Vend Marketplaces ASA
- Entity type
- COMPANY
- Founded
- 2009
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Official website
- vend.com
What Vend does
Vend operates multi-sided digital marketplaces that aggregate buyer demand and seller supply in local Nordic markets. It creates value by building trusted, category-specific destinations with strong consumer traffic, then monetising that traffic through paid listings, seller subscriptions, premium exposure products, landlord or dealer tools, and advertising placements sold to brands and commercial participants. The model benefits from local liquidity: more users attract more sellers, and more listings attract more users and advertisers.
Category differentiation
This is Vend Marketplaces ASA, the Nordic classifieds and marketplace group formerly known as Schibsted Marketplaces, not the former retail POS software brand Vend acquired by Lightspeed. It is a marketplace operator with advertising inventory, not a pure adtech vendor or media publisher.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vend is a Nordic operator of online classifieds and vertical marketplace platforms, trading publicly as Vend Marketplaces ASA. Its portfolio includes large consumer and specialist marketplaces such as FINN in Norway, Blocket in Sweden, Tori and Oikotie in Finland, and DBA and Bilbasen in Denmark, covering general classifieds, property, vehicles and rentals. The company makes money primarily from paid listings, subscription packages and premium visibility tools for professional sellers such as dealers, agents, landlords and other commercial participants, with advertising revenue as an additional income stream on high-traffic properties. Its customer base therefore spans both consumers using the marketplaces and paying business users that buy visibility, listing access and audience reach across Nordic markets.
Company news briefing
Briefing updated:
Following its separation from Schibsted, Vend Marketplaces ASA has published its interim report for the second quarter of 2026. The group continues to operationalise its AI-native marketplace strategy, recently launching the 'AI behind the screens' podcast to provide transparency on the development of AI-first platform experiences. These updates sustain Vend’s stable BBB+ credit rating and its ongoing dialogue with the Norwegian government regarding digital safety standards and platform integrity.
Business model & monetisation
Vend primarily uses a hybrid marketplace monetisation model: paid listings, subscription packages for professional sellers, premium visibility upgrades and advertising sold within marketplace environments. In selected verticals, it also captures service or participation fees linked to rentals and related tools. Advertising is a meaningful but secondary revenue stream relative to core marketplace monetisation.
- Paid listings
- Marketplace listing fees
- Professional seller subscriptions
- Recurring subscription packages for dealers, agents and landlords
- Premium placement and visibility tools
- Upsell fees for exposure and promotion
- Advertising inventory
- Native and display ad sales
- Rental and service fees
- Participation or transaction-related fees in selected verticals
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- OfferUp
Local marketplace app for buying, selling and business listings.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
FINN fast-tracks EU safeguards against online fraud
Recorded impact score: 4/5
Vend and FINN have voluntarily fast-tracked key safeguards from the EU’s Digital Services Act ahead of its formal implementation in Norway. The measures are intended to support the fight against online fraud by making it easier to report illegal content and strengthening verification of professional sellers.
Interim report Q2 2026
Recorded impact score: 4/5
Vend has published its interim report for the second quarter of 2026.
New Vend Podcast page added to navigation
Recorded impact score: 1/5
A new link to 'Vend Podcast' has been added under the Press & News section of the website.
Vend Marketplaces ASA: Invitation to the virtual presentation of Vend's Q2 2026 results
Recorded impact score: 4/5
10.7.2026 11:28:10 CEST | Vend Marketplaces ASA | Non-regulatory press releases
Explore company relationships
Questions about Vend
What is Vend?
Vend is a publicly listed Nordic marketplace group operating online classifieds and vertical platforms across Norway, Sweden, Finland and Denmark.
Who uses Vend?
Consumers use its marketplaces to buy, sell and rent, while dealers, agents, landlords and advertisers pay for listings, visibility and audience reach.
How does Vend make money?
Vend earns revenue from paid listings, professional seller subscriptions, premium placement products, advertising and selected service fees in categories such as rentals.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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