Secondary Consumer Goods Resale Marketplaces · Retailer & Marketplace · B2C Consumer App / Platform
Tradera
Swedish online marketplace for auctions and second-hand goods.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tradera Marketplace AB
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Solnavägen 3H, 113 63 Stockholm, Sweden
- Company size
- 10–49
- Market cluster / sector
- Secondary Consumer Goods Resale Marketplaces
- Market role
- Retailer & Marketplace · B2C Consumer App / Platform
- Official website
- tradera.com
What Tradera does
Tradera operates a two-sided marketplace. It creates value by aggregating local buyer demand and seller supply, then providing transaction infrastructure, listing tools, and trust mechanisms that increase liquidity and completion rates. Unlike a first-party retailer, it does not primarily earn from buying and reselling inventory; instead, it monetises activity flowing through the platform via commissions and ancillary transaction services.
Category differentiation
Tradera is a Swedish consumer marketplace for goods resale and auctions, not a financial trading platform or a pure classifieds site. It differs from general social commerce platforms by combining marketplace transactions with auction mechanics, seller tools, and trust services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tradera is a Swedish online marketplace that enables consumers and smaller merchants to buy and sell new and second-hand goods through auctions and fixed-price listings. Its core platform operates on web and mobile, with a particularly strong position in localised recommerce and circular commerce. The business is marketplace-led rather than inventory-led: sellers list goods, buyers transact on the platform, and Tradera facilitates discovery, listing management, shipping-related workflows, and trust features such as buyer protection and item authentication. The company generates revenue primarily from transaction commissions charged to sellers, supplemented by optional paid listing enhancements and buyer-paid fees tied to secure or authenticated transactions. In addition to the consumer marketplace, it offers native seller tools such as ProLister for higher-volume merchants operating within the Tradera ecosystem. The customer base therefore spans individual buyers, private sellers, and a smaller cohort of professional sellers, but its commercial footprint is still clearly centred on the Swedish consumer marketplace.
Business model & monetisation
The principal monetisation model is a marketplace take-rate, with sellers paying a commission of roughly 10% on completed sales. Additional monetisation comes from optional listing upgrades and visibility enhancements, plus buyer-paid protection or authentication-related fees on eligible transactions. Seller tooling supports marketplace activity rather than acting as a standalone paid SaaS product, so the core revenue engine remains transaction-led rather than subscription-led.
- Seller transaction commissions
- Percentage take-rate on completed sales
- Buyer protection and authentication fees
- Per-transaction service fees
- Paid listing upgrades or visibility enhancements
- Optional listing add-ons
- Marketplace advertising or sponsored placements
- Ad-supported merchant promotion
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Nordic classifieds and vertical marketplace operator with advertising inventory.
Marketplace for auctions, fixed-price commerce and seller advertising.
Local marketplace app for buying, selling and business listings.
Consumer resale marketplace for second-hand fashion and household goods.
Authenticated luxury resale marketplace with managed consignment services.
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Recent recorded signals
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No sufficiently sourced and dated signals are available for this view.
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Questions about Tradera
What is Tradera?
Tradera is a Swedish online marketplace where users buy and sell new and second-hand goods through auctions and fixed-price listings.
Who uses Tradera?
It is used mainly by consumers in Sweden, plus private sellers, power sellers, and some small professional merchants listing goods on the platform.
How does Tradera make money?
It earns primarily from seller commissions on completed transactions, with additional revenue from optional listing enhancements and buyer-paid protection or authentication fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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