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COMPANY

STYRIA Media Group

STYRIA Media Group is a regional media group spanning publishing, classifieds and advertising services.

Analyst Perspective

STYRIA Media Group is an Austrian media company that owns and operates a portfolio of news publishing brands, digital classifieds marketplaces, and advertising-related service businesses. Based on the supplied product data, its core assets include publisher brands such as Kleine Zeitung, Die Presse, 24sata, Večernji list, meinbezirk.at and Ligaportal, alongside marketplace properties including willhaben, Njuskalo and Bolha.com. It also operates willhaben Ad Manager as a self-serve ad buying platform and provides campaign and telemarketing support through Styria Marketing Services. The group makes money through a diversified mix of subscriptions, advertising, premium listings and marketplace-related fees, plus service revenue from marketing support. Its paying customers therefore include readers, local merchants, advertisers, agencies, and businesses buying media access or customer acquisition support. The company appears positioned as a regional multi-asset media owner rather than a pure software vendor or agency.

Analyst Signal Briefing

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Key insights about STYRIA Media Group

Subsidiaries

STYRIA Media Group operates a network including willhaben.

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Competitors

Key competitors include Mediaprint, Moser Holding.

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Similar Companies

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Acquisitions

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Category Differentiation

This is the regional media group, not a single newspaper title, adtech vendor, or the Austrian federal state of Styria. It should be distinguished from its individual portfolio brands such as willhaben, Kleine Zeitung and Die Presse.

STYRIA Media Group: About

STYRIA Media Group creates value by aggregating local and regional audiences through trusted news brands and high-frequency marketplace platforms, then monetising that attention and activity in multiple ways. On the consumer side, it distributes editorial content and classifieds experiences across web, mobile and print-adjacent brands. On the commercial side, it sells advertising inventory, paid subscriptions, premium listings, and campaign services. The business model is portfolio-based: publishing assets generate reader and ad revenue, marketplace assets generate listing and advertising income, and in-house service units deepen advertiser monetisation and retention.

How STYRIA Media Group Works & Monetises

Business model analysis and core revenue streams

The group uses a diversified monetisation strategy centred on advertising, subscriptions, marketplace monetisation and services. Publishing brands earn from paid subscriptions and ad sales. Classifieds and marketplace properties earn from premium listings, listing-related payments, advertising inventory and related transaction-style monetisation. willhaben Ad Manager adds self-serve campaign spend from advertisers and agencies, while Styria Marketing Services contributes managed-service revenue through telemarketing, campaign support and customer interaction services. Group-level monetisation is therefore a blend of ad-funded media, reader revenue, marketplace fees and service income.

Revenue Channels

Advertising sales across publisher and marketplace propertiesAd-supported media inventory sales
Subscriptions from news publishing brandsContent Subscription
Premium listings and listing-related marketplace monetisationMarketplace fees and paid placement upgrades
Self-serve advertising spend via marketplace ad platformPercentage Take-Rate
Marketing and telemarketing servicesService Fee

Side-by-Side Comparisons

Compare STYRIA Media Group directly with top competitors

STYRIA Media Group vs Mediaprint→STYRIA Media Group vs Moser Holding→

Products & Services in Categories

Verified structural categorizations from the graph

STYRIA Media Group: Key Subsidiaries & Acquisitions

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STYRIA Media Group: Key Competitors & Alternatives

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Recent Signals (STYRIA Media Group)

STYRIA Media GroupJun 1, 2026

willhaben-Pakete kann man sich jetzt in Poststationen liefern lassen

Neues Produktfeature: Österreichs größter digitaler Marktplatz bietet Kund:innen gemeinsam mit der Österreichischen Post eine neue, direkt in den Verkaufsprozess integrierte Empfangsoption an.

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STYRIA Media GroupMay 11, 2026

Was die STYRIA ausmacht | Styria Media Group

Die STYRIA Media Group ist heute einer der führenden Medienkonzerne in Österreich, Kroatien und Slowenien mit einem Marktumsatz von 420 Millionen Euro im Jahr 2023.

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ExchangeWireFeb 28, 2020

IAS Threat Lab Calls for Industry To Update Ads.txt Files; 24sata and Njuskalo Selects Permutive - ExchangeWire.com

Integral Ad Science's Threat Lab warns about 404bot, a bot scheme that exploits unaudited ads.txt to forge URLs and steal ad spend. The scheme has been active since 2018 and is estimated to cost the industry upwards of USD 15 million and affect over 1.5 billion video ads. In Croatia, 24sata and Njuskalo (part of Styria Media Group) appointed Permutive's DMP to leverage first-party data as third-party cookies are blocked; Permutive provides 100% audience visibility with data-driven targeting. Sojern announced subscription travel marketing solutions for attractions, including Facebook, Instagram, programmatic video, and display, with beta search marketing and pricing starting at a few hundred dollars per month. Mindshare launched a LGBTQ private marketplace to protect brand safety and support LGBTQ journalism, with SKYY Vodka as launch brand; early insights show memory encoding 2.8x higher and 30% more positive encoding for LGBTQ media. Caters News Agency partnered with Primis to distribute its archive and assets across Primis' video library.

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STYRIA Media Group: Frequently Asked Questions

What is STYRIA Media Group?

STYRIA Media Group is an Austrian media company with publishing, classifieds marketplace and advertising service assets across Austria and selected neighbouring markets.

Who uses STYRIA Media Group?

Its products are used by readers, marketplace buyers and sellers, local SMEs, advertisers, agencies and brands seeking regional audience reach.

How does STYRIA Media Group make money?

It earns revenue from advertising, reader subscriptions, premium listings and marketplace fees, self-serve ad spending, and managed marketing services.

Company Facts

Founded
1869
Headquarters
Gadollaplatz 1, 8010 Graz, Austria
Core Segment
Publisher & Media Owner
Company Size
1,001–5,000
Official Link
styria.com