Observed Signal · Aug 6, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Hiring Market: Simon Rose named Head of Publishers DACH at LiveRamp
LiveRamp is strengthening its publisher business in the DACH region by expanding local teams and leadership with the immediate appointment of Simon Rose as Head of Publishers DACH. Rose, who joined LiveRamp in May 2026 from TargetVideo, brings more than 20 years’ experience at Improve Digital, Traffective and TargetVideo and will lead relationships with publishers, broadcasters and media companies across Germany, Austria and Switzerland. He will drive first‑party data strategies, data collaboration, data clean rooms and identity solutions to help publishers monetize and collaborate while preserving privacy. The hire complements Regional Vice President Sylwia Iwanejko‑Sajewska’s role leading brands and commerce media sales in DACH; together they will deepen cooperation between publishers, brands and commerce‑media partners as part of LiveRamp’s regional growth and data‑ecosystem investment.
Appointment strengthens LiveRamp's publisher-facing capabilities in the DACH market and advances first-party data, clean-room and identity initiatives for publishers, but is a regional hiring announcement rather than an industry-shifting product or policy change.
Key Takeaways & Evidence Grounding
- Simon Rose appointed Head of Publishers DACH at LiveRamp, effective immediately; he joined in May 2026 from TargetVideo.
- Rose brings more than 20 years' experience across Improve Digital, Traffective and TargetVideo.
- He will lead publisher, broadcaster and media-company relationships across Germany, Austria and Switzerland.
- Focus areas include first-party data strategies, data collaboration, data clean rooms and identity solutions to enable monetization with privacy.
- Sylwia Iwanejko‑Sajewska, Regional VP & Head of Brands and Commerce Media Sales DACH, will collaborate with Rose as part of LiveRamp's DACH expansion and data-ecosystem investment.
Connected Companies & Entities
9 Entities mappedTargetVideo
Publisher video platform and premium video advertising sales business.
Improve Digital
European adtech platform for SSP, marketplace and publisher yield.
“His previous positions include Improve Digital, Traffective and Target Video....”
LiveRamp
Identity and data collaboration software for advertising and measurement.
“The US-based martech company Liveramp is expanding its publisher business in the DACH region....”
Traffective
Publisher monetisation platform for programmatic yield, compliance, and ad operations.
“His previous positions include Improve Digital, Traffective and Target Video....”
Publicis Groupe
Global advertising, media, consulting and data services group.
MEEDIA
Marketplace for licensing creator-owned images and video content.
Prime Video
Hybrid streaming platform with subscriptions, rentals, channels and video advertising.
TripleLift
Creative-first SSP for curated programmatic advertising.
Acxiom
Enterprise identity, data and audience infrastructure for marketing.
“It was founded in the USA in 2011 and acquired by Acxiom in 2014....”
Ontology Mapping & Concepts
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