Observed Signal · Aug 6, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Hiring Market: Simon Rose named Head of Publishers DACH at LiveRamp
LiveRamp is strengthening its publisher business in the DACH region by expanding local teams and leadership with the immediate appointment of Simon Rose as Head of Publishers DACH. Rose, who joined LiveRamp in May 2026 from TargetVideo, brings more than 20 years’ experience at Improve Digital, Traffective and TargetVideo and will lead relationships with publishers, broadcasters and media companies across Germany, Austria and Switzerland. He will drive first‑party data strategies, data collaboration, data clean rooms and identity solutions to help publishers monetize and collaborate while preserving privacy. The hire complements Regional Vice President Sylwia Iwanejko‑Sajewska’s role leading brands and commerce media sales in DACH; together they will deepen cooperation between publishers, brands and commerce‑media partners as part of LiveRamp’s regional growth and data‑ecosystem investment.
Appointment strengthens LiveRamp's publisher-facing capabilities in the DACH market and advances first-party data, clean-room and identity initiatives for publishers, but is a regional hiring announcement rather than an industry-shifting product or policy change.
Wichtigste Kernpunkte & Evidenz
- Simon Rose appointed Head of Publishers DACH at LiveRamp, effective immediately; he joined in May 2026 from TargetVideo.
- Rose brings more than 20 years' experience across Improve Digital, Traffective and TargetVideo.
- He will lead publisher, broadcaster and media-company relationships across Germany, Austria and Switzerland.
- Focus areas include first-party data strategies, data collaboration, data clean rooms and identity solutions to enable monetization with privacy.
- Sylwia Iwanejko‑Sajewska, Regional VP & Head of Brands and Commerce Media Sales DACH, will collaborate with Rose as part of LiveRamp's DACH expansion and data-ecosystem investment.
Verknüpfte Unternehmen
9 verknüpfte UnternehmenTargetVideo
TargetVideo ist eine Publisher-Videoplattform und ein Vermarktungsunternehmen für Premium-Video-Advertising.
Improve Digital
Europäische AdTech-Plattform für SSP, Marktplatz-Lösungen und Publisher-Yield-Optimierung.
“His previous positions include Improve Digital, Traffective and Target Video....”
LiveRamp
Software für Identity-Resolution und Datenkollaboration für präzises Advertising und verlässliche Messung.
“The US-based martech company Liveramp is expanding its publisher business in the DACH region....”
Traffective
Publisher-Monetarisierungsplattform für programmatische Yield-Optimierung, Compliance und Ad Operations.
“His previous positions include Improve Digital, Traffective and Target Video....”
Publicis Groupe
Globaler Konzern für Werbung, Media, Consulting und Datendienstleistungen.
MEEDIA
Ein dezentralisierter B2B-Marktplatz für die direkte Lizenzierung und Distribution von Creator-Owned Bild- und Video-Content ohne intermediäre Friktion.
Prime Video
Hybride Streaming-Plattform mit Abonnements, Leih- und Kaufoptionen, Channels und Videowerbung.
TripleLift
Creative-first SSP für kuratierte programmatische Werbung.
Acxiom
Enterprise-Infrastruktur für Identity Resolution, Customer Data Management und datengestützte Audience-Aktivierung im globalen Marketing.
“It was founded in the USA in 2011 and acquired by Acxiom in 2014....”
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