Observed Signal · Jul 16, 2026 · Deprecation · Source: Mobilegamer.biz · Impact: 2/5 · Sentiment: Neutral
Scopely’s Looney Tunes World of Mayhem to Close
Scopely announced Looney Tunes: World of Mayhem will be removed from app stores on 2026-08-23, in-app purchases and social channels will be disabled on 2026-08-16, and the game will go offline permanently on 2026-10-15. The developer called the decision difficult, thanked the community, and will run farewell activities including daily giveaways beginning 2026-07-15 and free Toon Pieces for newly released characters; customer support will remain available through the shutdown. AppMagic estimates the title generated over $106 million in lifetime IAP revenue (62% from U.S.) and just over 41 million lifetime downloads (19% U.S.). AppMagic data shows IAP revenue began declining in August 2021, with monthly revenue around $350,000 since January 2026. Players will be engaged through the game's final day.
Relevant to mobile gaming monetization and publisher inventory but has limited direct impact on broader AdTech/MarTech; provides revenue and install data that may inform mobile monetization trends.
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Key Takeaways & Evidence Grounding
- Game will go offline permanently on 2026-10-15.
- Removed from app stores on 2026-08-23; in-app purchases and social channels disabled on 2026-08-16.
- Developer will run daily farewell giveaways from 2026-07-15 and grant free Toon Pieces for new characters; customer support remains until shutdown.
- AppMagic estimates over $106 million in lifetime IAP revenue (62% from U.S.) and just over 41 million lifetime downloads (19% U.S.).
- IAP revenue began declining in August 2021; ~ $350,000 per month since January 2026.
Connected Companies & Entities
4 Entities mapped“Scopely is closing down squad battler Looney Tunes World of Mayhem....”
“AppMagic estimates suggest the game has generated over $106m in lifetime IAP earnings for Scopely, with 62% of that revenue coming from play...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Looney Tunes IP Heads to Monopoly Go
Scopely has launched a Looney Tunes-themed Happy Harvest season for Monopoly Go, running July 29–September 23, 2026. The officially licensed Warner Bros. Interactive Entertainment collaboration adds Looney Tunes characters, harvest-themed modes Infinite Harvest and Porky’s Cafe, Acme-themed live events and competitions, two themed sticker sets, and in-game rewards including tokens, dice, shields and cosmetics. Trailers feature voice actor Eric Bauza and the update includes input from official voice actors for characters such as Bugs Bunny, Daffy Duck and Tweety. All players can claim a free Daffy-themed shield during the event. Industry figures cited: AppMagic estimated about $604M in IAP revenue for Monopoly Go in H1 2026, Scopely says the title generates roughly $200M per month, and Hasbro reported $44M earned from the game in its most recent quarter.
Gameloft Sunsetting Minion Rush After 13 Years
Gameloft is shutting down Minion Rush, its long-running mobile game based on the Minions franchise, after 13 years. The game will be removed from app stores and in-app purchases disabled on October 30, 2026, with servers shutting down on January 29, 2027. Players can continue playing offline after server closure, but no content updates will follow. A special farewell event will run in October, with potential price and reward adjustments. Gameloft cited the evolving mobile gaming landscape as the reason for the wind-down. The game has nearly 500 million downloads and generated over $45.7 million in in-app purchases, according to AppMagic estimates.
Nintendo Shuts Down Mario Kart Tour in September
Nintendo will end service for its mobile racing game Mario Kart Tour on September 29, 2026 at 11pm PT (September 30, 08:00 CEST). The company has already stopped ruby (in‑game currency) sales and will allow players to spend remaining rubies in-game until shutdown. Nintendo also stopped automatic Gold Pass renewals and suspended new subscriptions; Gold Pass benefits will be available for free from August 4. AppMagic estimates the game has been downloaded over 274 million times and generated $268.4 million in lifetime revenue, with recent monthly gross around $650,000. The closure follows years of limited new content and is part of broader shifts in Nintendo’s mobile strategy despite executive statements that the company remains engaged with mobile markets.
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