Observed Signal · Jul 29, 2026 · Partnership · Source: Mobilegamer.biz · Impact: 2/5 · Sentiment: Positive
Looney Tunes IP Heads to Monopoly Go
Scopely has launched a Looney Tunes-themed Happy Harvest season for Monopoly Go, running July 29–September 23, 2026. The officially licensed Warner Bros. Interactive Entertainment collaboration adds Looney Tunes characters, harvest-themed modes Infinite Harvest and Porky’s Cafe, Acme-themed live events and competitions, two themed sticker sets, and in-game rewards including tokens, dice, shields and cosmetics. Trailers feature voice actor Eric Bauza and the update includes input from official voice actors for characters such as Bugs Bunny, Daffy Duck and Tweety. All players can claim a free Daffy-themed shield during the event. Industry figures cited: AppMagic estimated about $604M in IAP revenue for Monopoly Go in H1 2026, Scopely says the title generates roughly $200M per month, and Hasbro reported $44M earned from the game in its most recent quarter.
A licensed-IP seasonal update in a high-revenue mobile game demonstrates ongoing monetization strategies and strong revenue performance for Monopoly Go, but it is not an industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Happy Harvest season runs July 29–September 23, 2026 for Monopoly Go.
- New features include Infinite Harvest, Porky’s Cafe, Acme-themed live events, two sticker sets, and rewards (tokens, dice, shields, cosmetics).
- Officially licensed with Warner Bros. Interactive Entertainment; trailers feature Eric Bauza and input from official voice actors for Bugs, Daffy and Tweety.
- All players can claim a free Daffy-themed shield during the event.
- Industry data: AppMagic estimates ~$604M IAP revenue in H1 2026; Scopely reports ~ $200M/month; Hasbro earned $44M from the game in its latest quarter.
Connected Companies & Entities
4 Entities mapped“The next season in Monopoly Go is based on the Looney Tunes IP, Scopely has revealed....”
“Scopely has worked with Warner and the official voice of Bugs, Daffy and Tweety on the collab, and will be introducing multiple Acme-themed ...”
“Monopoly Go was the eighth top grossing game by IAP revenue in the first half of 2026, according to AppMagic estimates, though the estimated...”
“Last week, licensor Hasbro said it earned $44m from Scopely’s hit game in its last quarter alone....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Scopely’s Looney Tunes World of Mayhem to Close
Scopely announced Looney Tunes: World of Mayhem will be removed from app stores on 2026-08-23, in-app purchases and social channels will be disabled on 2026-08-16, and the game will go offline permanently on 2026-10-15. The developer called the decision difficult, thanked the community, and will run farewell activities including daily giveaways beginning 2026-07-15 and free Toon Pieces for newly released characters; customer support will remain available through the shutdown. AppMagic estimates the title generated over $106 million in lifetime IAP revenue (62% from U.S.) and just over 41 million lifetime downloads (19% U.S.). AppMagic data shows IAP revenue began declining in August 2021, with monthly revenue around $350,000 since January 2026. Players will be engaged through the game's final day.
Hasbro Earns $44M from Monopoly Go; Games Revenue Up 17%
Hasbro reported that Scopely’s mobile game Monopoly Go generated $44 million in Q2 2026 and $86 million year-to-date, contributing to a 17% year-on-year increase in Hasbro’s digital and licensed gaming revenue to $135.5 million. For H1 2026 the digital and licensed gaming division rose 10% to $256.8 million, while tabletop gaming grew faster (32% to $989 million). The Wizards and digital gaming segment grew 27% in Q2 to $663.8 million, driven largely by Magic: The Gathering’s 32% growth to $545.3 million. Hasbro flagged more than 200 active or in-development projects with partners including Scopely, Aristocrat, Tripledot, Marmalade, Gameberry Labs, Ubisoft and Gameloft.
MONOPOLY GO! Monster Mash season launches with KPop Demon Hunters and Ghostbusters collaboration
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