Video Game Development & Publishing · Publisher & Media Owner
PocketGamer.biz
B2B mobile games publisher and industry events operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Steel Media Ltd
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market cluster / sector
- Video Game Development & Publishing
- Market role
- Publisher & Media Owner
- Official website
- pocketgamer.biz
What PocketGamer.biz does
Steel Media operates a vertical B2B media model centred on a specialist professional audience in mobile gaming. It creates industry content that attracts recurring readership from decision-makers, then monetises that attention through ad inventory, branded content and promotional packages. It compounds this by converting audience trust and sector reach into event attendance, sponsorship sales, exhibitor packages and related partner services.
Category differentiation
This company is a B2B games publisher and events operator, not a game developer, adtech platform or consumer gaming app. PocketGamer.biz is the trade media brand; Steel Media Ltd is the operating company behind it.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Steel Media Ltd is a UK-based specialist games media company operating PocketGamer.biz as its B2B publishing brand for the mobile games sector. The business produces daily editorial coverage, analysis, market commentary, jobs listings and event coverage for industry professionals, and it extends that audience through Pocket Gamer Connects, a conference and networking series for developers, publishers, investors and service providers. Since 2019, Steel Media Ltd has been owned by Enthusiast Gaming Holdings Inc. The company makes money through a hybrid media-and-events model. PocketGamer.biz monetises its professional readership via advertising, sponsored content and lead generation, while the events business adds ticket sales, sponsorship and exhibitor revenue. Its customers are businesses operating in the mobile and handheld games ecosystem rather than consumers.
Company news briefing
Briefing updated:
PocketGamer.biz continues to track the mobile gaming sector's evolution towards direct-to-consumer models, publisher coalitions for ad-quality verification, and emerging agentic commerce monetisation. Recent coverage highlights industry infrastructure developments including Xsolla's new D2C mobile web shops, alongside market analyses showing Q2 2026 global IAP revenue reaching $43.6 billion and a puzzle-genre surge amid declining overall app installs.
Business model & monetisation
Steel Media uses a blended monetisation model built around Ad-Supported publishing and fee-based events. PocketGamer.biz generates revenue from display advertising, sponsored content, promotional placements and lead generation packages. Pocket Gamer Connects adds ticket sales, sponsorship fees and exhibitor packages. Jobs listings and company listings provide additional paid exposure within the same professional audience.
- Advertising on B2B publishing properties
- Ad-Supported
- Sponsored content and promotional packages
- Service Fee
- Conference sponsorship and exhibitor packages
- Service Fee
- Event ticket sales
- One-time Sale
- Jobs board and listings
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B media platform for the global television content industry.
Gaming media group combining publishing, ad sales, and creative services.
Mobile game publisher combining distribution, user acquisition and monetisation services.
Global news publisher with advertising, events and newsletter revenues.
Gaming media publisher monetised through ads, subscriptions and commerce.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Scopely lands at No. 1 on our list of the world's Top 50 Mobile Game Makers
Product & Platform Launch · Recorded impact score: 2/5
PocketGamer.biz has released its annual Top 50 Mobile Game Makers of 2026 list, naming Scopely in the number one position. The industry analysis highlights key market developments, including publishers increasingly adopting direct-to-consumer (D2C) models to bypass Apple and Google platform fees, and robust ecosystem growth across hubs like Türkiye and China. Additionally, Newzoo data cited in the report projects global mobile gaming revenue to grow 6.8% to $121.1 billion in 2026.
- PocketGamer.biz ranked Scopely at No. 1 on its global Top 50 Mobile Game Makers list for 2026.
- Newzoo projects mobile gaming revenue will increase by 6.8% in 2026 to reach $121.1 billion worldwide.
Naphora Games soft-launches three mobile titles
Interactive Entertainment (Gaming) · Recorded impact score: 1/5
Riyadh-based Naphora Games Group has entered soft launch with three original mobile games — Content Creator Mansion, Arototo and Grapplo — on Google Play as part of a strategic rebuild. The studio shifted in mid-2025 from operating primarily as an investment label supporting external studios to developing, owning and self-publishing its own games. Leadership changes in July 2025 included bringing in Charles Bussy as partner and managing director alongside founder Saud Alblehed and co-founder Abdullah Almuhanna. Naphora, which now has fewer than 50 employees and prioritizes small teams, expects a fourth soft launch in late September and to hit six soft launches by the end of 2026.
- Naphora Games Group has entered soft launch with three original mobile games.
- The three titles launched worldwide on Google Play are Content Creator Mansion, Arototo and Grapplo.
Ananta launch set for January 15, 2027
Interactive Entertainment (Gaming) · Recorded impact score: 1/5
NetEase Games and developer Naked Rain announced that the free-to-play open-world RPG Ananta will launch worldwide on January 15, 2027. The title, developed by Naked Rain (studios in Hangzhou and Montreal), is available for pre-registration and has surpassed 17 million registrations across more than 110 countries and regions. Ananta will release on mobile, PC and PlayStation 5; the launch date was revealed alongside a new trailer showing the game's second major city, Chongxiao.
- NetEase Games and Naked Rain announced Ananta will launch worldwide on January 15, 2027.
- Ananta is being developed by Naked Rain, which operates studios in Hangzhou and Montreal.
Scopely Wins Best Publisher at Mobile Games Awards
Interactive Entertainment (Gaming) · Recorded impact score: 2/5
Scopely was named Best Publisher at the Pocket Gamer Mobile Games Awards 2026, held in Cologne, Germany during Gamescom week. The publisher also won Company Culture Champion and Best Forever Franchise for Monopoly Go. The article highlights Monopoly Go’s continued engagement, citing in-game events, community-driven features like Pets Season, and the global launch of Monopoly Go Chat (released March 31) which surpassed 25 million messages and 6.5 million groups within two months. The piece also references Scopely’s expanding portfolio in geolocation titles following a reported $3.5 billion deal with Niantic. Honourable mentions at the awards included SayGames and Unico Studio.
- Scopely won Best Publisher at the Pocket Gamer Mobile Games Awards 2026.
- The awards ceremony took place in Cologne, Germany on August 25, 2026.
Five Mobile Ad Trends We're Watching This Quarter
Product & Platform Launch · Recorded impact score: 3/5
Audiomob outlines five mobile advertising trends for the current quarter: privacy-first advertising becoming standard, audio as a core media channel, AI scaling creative, mobile gaming revenue shifting across genres (puzzle games grew 20% YoY and overtook RPGs as second highest-grossing genre), and measurement as a competitive advantage. The post references Cannes Lions 2026 and IAB Tech Lab's Open Measurement SDK.
- Audiomob published a blog post on 19 August 2026 outlining five mobile ad trends.
- According to PocketGamer.biz's H1 2026 genre analysis, puzzle games grew revenue by 20% year over year, overtaking RPGs to become the second highest-grossing mobile genre globally.
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Questions about PocketGamer.biz
What is PocketGamer.biz?
PocketGamer.biz is the B2B publishing brand of Steel Media Ltd covering the mobile games industry with news, analysis, jobs and event content.
Who uses PocketGamer.biz?
Its users and buyers are mobile games industry professionals including developers, publishers, advertisers, investors, analysts and service providers.
How does PocketGamer.biz make money?
It makes money from advertising, sponsored content, lead generation, jobs listings, event ticket sales, sponsorships and exhibitor packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
5 publicly documented primary sources and citations linked across the market graph.
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