Observed Signal · Jul 8, 2026 · Product Shutdown · Source: Mobilegamer.biz · Impact: 1/5 · Sentiment: Neutral
Nintendo Shuts Down Mario Kart Tour in September
Nintendo will end service for its mobile racing game Mario Kart Tour on September 29, 2026 at 11pm PT (September 30, 08:00 CEST). The company has already stopped ruby (in‑game currency) sales and will allow players to spend remaining rubies in-game until shutdown. Nintendo also stopped automatic Gold Pass renewals and suspended new subscriptions; Gold Pass benefits will be available for free from August 4. AppMagic estimates the game has been downloaded over 274 million times and generated $268.4 million in lifetime revenue, with recent monthly gross around $650,000. The closure follows years of limited new content and is part of broader shifts in Nintendo’s mobile strategy despite executive statements that the company remains engaged with mobile markets.
A single mobile-game service shutdown slightly reduces mobile engagement and potential in‑app ad/commerce inventory but is not industry‑shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- Nintendo will end service for Mario Kart Tour on 2026-09-29 at 11:00 PM PT (2026-09-30 08:00 CEST).
- Ruby (in‑game currency) sales have already ended; players can still spend rubies in the Spotlight Shop, Mii Racing Suit Shop, and Coin Rush until shutdown.
- Nintendo has stopped all automatic Gold Pass subscription renewals and suspended new subscriptions; Gold Pass benefits will be free for all players starting August 4, 2026.
- AppMagic estimates Mario Kart Tour has been downloaded over 274 million times and generated $268.4 million for Nintendo in lifetime revenue.
- AppMagic suggested the game earned about $650,000 for Nintendo in the most recent 30‑day period and had peak download activity (14.7 million in 24 hours) around its 2019 launch.
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“Mario Kart Tour has been downloaded over 274m times and has generated $268.4m for Nintendo, says AppMagic....”
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Nintendo to shut down Mario Kart Tour in September
Nintendo announced that Mario Kart Tour for smart devices will end service on 2026-09-29. The company has already begun winding down monetisation: sales of rubies ended on 2026-07-07, and automatic renewals and new subscriptions for the Mario Kart Tour Gold Pass were stopped during maintenance on 2026-07-07. Players can still spend existing rubies in the Spotlight Shop, Mii Racing Suit Shop, and Coin Rush until the service termination. Nintendo thanked players for their support and directed remaining users to in‑game notifications and the FAQ for details on handling rubies and Gold Pass subscriptions.
Nintendo Shuts Down Mario Kart Tour Mobile
Nintendo has shut down Mario Kart Tour, its mobile racing game, after seven years of operation. The game became unplayable on September 29th at 11:00 PM Pacific as servers went offline. No offline version will be released, leaving players without access to their in-game collections. Ruby sales had ended on July 7th, and the Gold Pass auto-renewals were also stopped in July, with perks available for free until shutdown. The final Anniversary Tour served as the last major event. Mario Kart Tour launched in September 2019 on iOS and Android, developed in collaboration with DeNA.
Gameloft Sunsetting Minion Rush After 13 Years
Gameloft is shutting down Minion Rush, its long-running mobile game based on the Minions franchise, after 13 years. The game will be removed from app stores and in-app purchases disabled on October 30, 2026, with servers shutting down on January 29, 2027. Players can continue playing offline after server closure, but no content updates will follow. A special farewell event will run in October, with potential price and reward adjustments. Gameloft cited the evolving mobile gaming landscape as the reason for the wind-down. The game has nearly 500 million downloads and generated over $45.7 million in in-app purchases, according to AppMagic estimates.
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