AppMagic
AppMagic is a mobile app and games market intelligence SaaS platform.
Analyst Perspective
AppMagic is a B2B SaaS market intelligence platform focused on mobile apps and PC games. It provides estimated data on revenue, downloads, DAU/MAU, publisher activity and advertising creatives, allowing customers to research markets, benchmark competitors, analyse user acquisition trends and assess monetisation strategies. The company makes money by selling subscription access to its analytics and ad intelligence platform. Its direct customers are businesses and professional users in the app economy, including mobile developers, game studios, publishers, marketers and investors who need external market data rather than consumer-facing software.
Analyst Signal Briefing
Updated: 7 Jul 2026AppMagic remains a primary authority in mobile market intelligence, with its latest analytics highlighting milestones such as Pokémon Go reaching $9.1 billion in lifetime revenue. Building on previous reporting for titles like eFootball, Umamusume, and CSR 2, the platform recently identified record H1 2026 performance for Pikmin Bloom, which generated $35.7 million following a 902% spending surge in Taiwan. These insights reinforce AppMagic’s role in providing the industry with essential cross-regional financial transparency and competitive benchmarking.
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Key insights about AppMagic
Category Differentiation
This company is a market intelligence software provider for apps and games, not a consumer app publisher or a mobile advertising network. It is closer to app analytics vendors than to app store optimisation agencies or attribution tools.
AppMagic: About
The business model is subscription software built around proprietary aggregation, structuring and presentation of mobile app and PC game market data. AppMagic creates value by turning fragmented public and observed market signals into an accessible research workflow for commercial users. Customers pay for ongoing access to datasets, dashboards and analysis tools that support competitive intelligence, user acquisition planning, creative research and monetisation benchmarking.
How AppMagic Works & Monetises
Business model analysis and core revenue streams
AppMagic monetises through B2B SaaS subscriptions. Paid plans are likely tiered by access level, dataset depth, analytics features and possibly usage scope, with advanced functionality centred on market data, ad intelligence and monetisation analysis. Revenue is recurring rather than transaction-based, with enterprise expansion potential through broader team access and higher-value data needs.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (AppMagic)
Pokémon Go hits $9B revenue in 10 years
Pokémon Go has generated almost $9.1 billion in gross player spending across Google Play and the App Store over its first decade, according to AppMagic estimates. The AR mobile game celebrated its 10th anniversary on July 6, 2026; lifetime spending is split roughly $4.4bn on Google Play and $4.6bn on the App Store, with the US ($3.5bn) and Japan ($2.7bn) the largest markets. Scopely acquired Niantic's games team for $3.5bn in 2025 and is rebranding the studio to Scopely Explore. Niantic claimed the game had about 20 million weekly active players (10 million daily) as of March 2025. While estimated in-store spending has declined since the pandemic peak, Niantic says some monetisation shifted to the game's web shop rather than indicating falling engagement. Pokémon Go remains the fifth highest-grossing mobile game of the past decade.
Read original sourceNiantic games team rebrands to Scopely Explore
Scopely has renamed the Niantic games team it acquired for $3.5 billion to Scopely Explore, one year after the acquisition. Scopely said Scopely Explore is not a separate company or subsidiary and that the Niantic name will be phased to Scopely Explore across platforms over the coming weeks. Niantic Spatial — the spin‑off created during the deal — remains a separate business focused on its own technology and operating titles such as Ingress Prime and Peridot. The acquisition included major mobile AR titles including Pokémon Go, Pikmin Bloom and Monster Hunter Now. AppMagic estimates Pikmin Bloom has generated over $35m in player spending in H1 2026.
Read original sourceScopely Invests in Studio Auknow
Scopely has made a strategic investment in Tokyo-based Studio AuKnow, a game studio founded in 2025 by former Umamusume: Pretty Derby content director Takuma Akitsu. Studio AuKnow brings together developers who worked on titles including Umamusume, Pokémon Trading Card Game Pocket, Onmyoji and Final Fantasy VII Rebirth, and is developing original mobile and PC IP with a cross-media focus (anime, manga, music, live events). Scopely said it will support the studio by strengthening its technology foundation and sharing global expansion expertise; the investment amount was not disclosed. Scopely Japan president Keiichi Kawai framed the move as a long-term commitment to Japan. (Previous reporting noted Umamusume: Pretty Derby has over 18 million downloads and around $2.4 billion in revenue since 2021, ~95% from Japan.)
Read original sourceAppMagic: Frequently Asked Questions
What is AppMagic?
AppMagic is a B2B SaaS platform that provides market intelligence on mobile apps and PC games, including downloads, revenue, user metrics and ad creative insights.
Who uses AppMagic?
It is used by mobile developers, game studios, publishers, marketers, analysts and investors researching app and gaming markets.
How does AppMagic make money?
It makes money through recurring subscription fees for access to its analytics, market data and ad intelligence platform.
Company Facts
- Core Segment
- Agency & Consultancy
- Company Size
- <10
- Official Link
- appmagic.io