AppMagic
AppMagic is a mobile app and games market intelligence SaaS platform.
Analyst Perspective
AppMagic is a B2B SaaS market intelligence platform focused on mobile apps and PC games. It provides estimated data on revenue, downloads, DAU/MAU, publisher activity and advertising creatives, allowing customers to research markets, benchmark competitors, analyse user acquisition trends and assess monetisation strategies. The company makes money by selling subscription access to its analytics and ad intelligence platform. Its direct customers are businesses and professional users in the app economy, including mobile developers, game studios, publishers, marketers and investors who need external market data rather than consumer-facing software.
Analyst Signal Briefing
Updated: 21 Aug 2026Following its acquisition by Sensor Tower, AppMagic continues to serve as a vital intelligence provider for the mobile sector. Recent analysis highlights a US$17 billion global direct-to-consumer market and a stark 0.8% success rate for new match-3 titles, despite the puzzle genre commanding 44% of casual spending. AppMagic’s latest data further tracks significant market volatility, including a 68% revenue decline for Love and Deepspace alongside July 2026 recoveries for titles like Roblox and Honor of Kings, reinforcing its role in benchmarking global monetisation trends.
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Key insights about AppMagic
Category Differentiation
This company is a market intelligence software provider for apps and games, not a consumer app publisher or a mobile advertising network. It is closer to app analytics vendors than to app store optimisation agencies or attribution tools.
AppMagic: About
The business model is subscription software built around proprietary aggregation, structuring and presentation of mobile app and PC game market data. AppMagic creates value by turning fragmented public and observed market signals into an accessible research workflow for commercial users. Customers pay for ongoing access to datasets, dashboards and analysis tools that support competitive intelligence, user acquisition planning, creative research and monetisation benchmarking.
How AppMagic Works & Monetises
Business model analysis and core revenue streams
AppMagic monetises through B2B SaaS subscriptions. Paid plans are likely tiered by access level, dataset depth, analytics features and possibly usage scope, with advanced functionality centred on market data, ad intelligence and monetisation analysis. Revenue is recurring rather than transaction-based, with enterprise expansion potential through broader team access and higher-value data needs.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (AppMagic)
Love and Deepspace revenue plunges 68% after Valko controversy
Infold Games' mobile title Love and Deepspace saw a dramatic fall in player spending after backlash around a planned character named Valko. AppMagic estimates the game earned $10.3M across Google Play and the App Store in July 2026, a 68% month-on-month drop from $32.4M in June. Version 6.0 launched in early July but the Valko love interest was removed at the last minute; daily spending peaked at $906k (a 177% uplift) versus a $6.7M single-day peak during the version 5.0 launch. The controversy included concerns tied to an in-game file labelled A-0731 and a large global petition; Infold Games said it will not add additional love interests and will instead expand existing romances.
Read original sourceVC Gem Capital Targets Veteran Founders and Indies
VC firm Gem Capital said it is seeking founders with proven track records, first movers and high-potential independent studios for its next investments. Gem recently benefited from Sensor Tower’s acquisition of AppMagic and cited that first-mover thesis when backing alternatives such as Skich, which later signed a payments deal with Xsolla to offer a flat 15% commission. Gem joined a Play Ventures-led $3.6m seed round for Studio 42, a Cyprus-based mobile studio founded by former Belka Games leaders. Gem’s co-managing director Kirill Gurskiy said the firm increasingly backs teams pre-launch if founders have relevant prior success and expects stronger evidence of revenue durability as UA costs rise. Indies operating on lower budgets, such as Odd Meter (maker of Indika), also remain of interest.
Read original sourceJuly 2026 Top-Grossing Mobile Games
Monthly AppMagic estimates show major shifts in July 2026 in-app purchase (IAP) revenue across top mobile games. Honor of Kings returned to over $150M, Roblox surpassed $100M (its best since Dec 2025), and Gossip Harbor reached its highest chart position at just under $100M. PUBG Mobile and Pokémon Go each climbed to about $100M in IAPs, with Pokémon Go jumping from roughly $30M monthly since April to ~$100M driven by 10th‑anniversary events. The article lists ranked IAP earnings for games 11–20 (e.g., Konami’s eFootball at $68.7M) and notes other notable movers including titles from Playrix, Moon Active, Garena, Tencent, Mihoyo, and NetEase.
Read original sourceAppMagic: Frequently Asked Questions
What is AppMagic?
AppMagic is a B2B SaaS platform that provides market intelligence on mobile apps and PC games, including downloads, revenue, user metrics and ad creative insights.
Who uses AppMagic?
It is used by mobile developers, game studios, publishers, marketers, analysts and investors researching app and gaming markets.
How does AppMagic make money?
It makes money through recurring subscription fees for access to its analytics, market data and ad intelligence platform.
Company Facts
- Core Segment
- Agency & Consultancy
- Company Size
- <10
- Official Link
- appmagic.io