AppMagic
Mobile app and games market intelligence SaaS platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- App Magic sp z o.o.
- Entity type
- COMPANY
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- appmagic.io
What AppMagic does
The business model is subscription software built around proprietary aggregation, structuring and presentation of mobile app and PC game market data. AppMagic creates value by turning fragmented public and observed market signals into an accessible research workflow for commercial users. Customers pay for ongoing access to datasets, dashboards and analysis tools that support competitive intelligence, user acquisition planning, creative research and monetisation benchmarking.
Category differentiation
This company is a market intelligence software provider for apps and games, not a consumer app publisher or a mobile advertising network. It is closer to app analytics vendors than to app store optimisation agencies or attribution tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AppMagic is a B2B SaaS market intelligence platform focused on mobile apps and PC games. It provides estimated data on revenue, downloads, DAU/MAU, publisher activity and advertising creatives, allowing customers to research markets, benchmark competitors, analyse user acquisition trends and assess monetisation strategies. The company makes money by selling subscription access to its analytics and ad intelligence platform. Its direct customers are businesses and professional users in the app economy, including mobile developers, game studios, publishers, marketers and investors who need external market data rather than consumer-facing software.
Company news briefing
Briefing updated:
Following its acquisition by Sensor Tower, AppMagic continues to anchor mobile market intelligence, providing critical data for major industry transactions like Supercell’s acquisition of Metacore. Its H1 2026 Casual Games Report highlighted a mere 0.8% success rate for new match-3 titles alongside a 74% year-on-year surge in merge games, while July 2026 analytics captured significant revenue rebounds for Roblox and Pokémon Go. These insights, alongside tracking lifetime earnings for Zenless Zone Zero and Madden NFL, reinforce AppMagic’s role in benchmarking global monetisation and evaluating emerging studio performance.
Business model & monetisation
AppMagic monetises through B2B SaaS subscriptions. Paid plans are likely tiered by access level, dataset depth, analytics features and possibly usage scope, with advanced functionality centred on market data, ad intelligence and monetisation analysis. Revenue is recurring rather than transaction-based, with enterprise expansion potential through broader team access and higher-value data needs.
- Platform subscriptions
- Software Subscription
- Advanced analytics and ad intelligence access
- Tiered subscription upsell
- Enterprise or team plans
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Delta Force hits $10M daily player spending record
Gaming · Recorded impact score: 2/5
Team Jade's tactical shooter Delta Force recorded its highest daily player spending ever, surpassing $10 million for the first time on September 4, 2026, and reaching nearly $10.1 million the next day. The surge, a 603% increase from the previous day, was driven by an end-of-season content update introducing the Warfare Weekly Supply event. This propelled the game to the top of mobile spending charts, overtaking titles like Pokémon Go and Honor of Kings, with China accounting for over 99% of the spending. The game's previous record was $9.8 million in November 2025. Lifetime mobile earnings now stand at $112.5 million since its global launch in 2025. Season 11, scheduled for September 8, 2026, is expected to serve as the game's second anniversary celebration.
- Delta Force exceeded $10 million in daily player spending for the first time on September 4, 2026.
- Daily spending peaked at nearly $10.1 million on September 5, 2026, a 603% increase from September 3.
Supercell to Finalise Metacore Acquisition This Month
M&A / Gaming · Recorded impact score: 3/5
Supercell has officially signed an agreement to acquire Metacore, the Finnish developer of Merge Mansion, with the deal expected to finalise by the end of September 2026. Financial terms were not disclosed. As part of the integration, Metacore closed its offices in Germany and Sweden and laid off 159 staff at its Helsinki headquarters. Supercell president Sara Bach expressed confidence in Merge Mansion's long-term potential, while Metacore CEO Mika Tammenkoski emphasised player experience as a priority. Merge Mansion has generated approximately $7.7 million in the last 30 days and around $540 million since its 2020 launch, according to AppMagic estimates. Supercell has been a long-term investor and partner in Metacore, having previously transferred the soft-launch game Everdale to the studio in 2023.
- Supercell signed a final agreement to acquire Metacore, maker of Merge Mansion; the deal will close at the end of this month.
- Financial terms of the acquisition were not disclosed.
Rovio to close Copenhagen studio after Sonic Blitz cancel
Interactive Entertainment (Gaming) · Recorded impact score: 2/5
Sega-owned Rovio is shutting its Copenhagen studio following the cancellation of its runner–card-collection hybrid mobile game Sonic Blitz. Rovio says about 20 employees worked on the canceled project and that a redundancy process is underway; affected staff will be offered transition packages including outplacement and wellbeing support. Sega West COO and Rovio CEO Alex Pelletier‑Normand said retention did not meet expectations despite initial promise, and that the company is concentrating development efforts. AppMagic data shows Sonic Blitz picked up over 200,000 downloads, mainly in Brazil with some players in the Philippines.
- Sega-owned Rovio is discontinuing all operations at its Copenhagen studio after cancelling the mobile game Sonic Blitz.
- Rovio stated that around 20 employees had worked on the now-canceled Sonic Blitz project.
Hololive Dreams earns $57.2M in first month
Financials · Recorded impact score: 2/5
QualiArts' new rhythm game Hololive Dreams generated $57.2 million in mobile player spending across Google Play and the App Store in its first month, with Japan accounting for 80% (~$46.1m) of that total. Taiwan and the US each contributed about 6% of mobile revenue. Daily mobile spending peaked at roughly $3.8m shortly after launch (July 25) and saw another spike on August 8 following a summer gacha banner and free pull; first-month daily spending ended around $764,000. The article notes Steam revenue is not included in the cited figure and the game has ranked highly in genre and overall charts.
- Hololive Dreams generated $57.2 million in its first month on Google Play and the App Store.
- Japan accounted for 80% of mobile spending (~$46.1 million) according to AppMagic estimates.
Sonic Blitz cancelled as servers shut down
Interactive Entertainment (Gaming) · Recorded impact score: 1/5
Sonic Blitz, a Sonic-based mobile card game developed by Rovio in partnership with Sega, has been cancelled and its servers shut down on 24 August 2026. The game had been soft-launched in the Philippines (June 2025) and Brazil but never reached global release. Rovio informed its Discord community on 21 August that the closure is part of "broader change" at the studio. AppMagic estimated the title reached over 200,000 downloads across the two soft-launch markets, with install peaks and subsequent fluctuations during 2025–2026. Discord and Twitter accounts for the game also went offline the same day.
- Sonic Blitz has been cancelled and servers were shut down on 24 August 2026.
- The game was soft-launched in the Philippines in June 2025 and later in Brazil but never launched globally.
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Questions about AppMagic
What is AppMagic?
AppMagic is a B2B SaaS platform that provides market intelligence on mobile apps and PC games, including downloads, revenue, user metrics and ad creative insights.
Who uses AppMagic?
It is used by mobile developers, game studios, publishers, marketers, analysts and investors researching app and gaming markets.
How does AppMagic make money?
It makes money through recurring subscription fees for access to its analytics, market data and ad intelligence platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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