Observed Signal · Jul 6, 2026 · Reorganization · Source: AdExchanger · Impact: 3/5 · Sentiment: Neutral
Paramount AdTech Reorg; Meta Names CMO and CDO
AdExchanger's roundup reports two industry moves: Paramount (now part of Paramount Skydance) is consolidating its ad tech and product teams under newly hired EVP Hugh Williams as part of CEO David Ellison’s effort to modernize the company’s ad tech; the reorg creates five divisions (product management, engineering, advertising solutions, client relations, and data). Separately, Meta promoted longtime CMO Alex Schultz to the company’s first chief data officer and named Denise Moreno as chief marketing officer; both executives signaled plans to use AI to evolve data-driven marketing but gave no concrete plans. The piece also notes brands and FIFA are relying on social creators for World Cup activations while broadcast production has largely kept influencer campaigns separate from live TV broadcasts.
Executive appointments at Meta and Paramount’s ad‑tech reorganization are notable for advertisers and tech teams: they may influence ad stack consolidation and how major platforms organize around AI and data, but they do not represent an immediate, industry‑wide platform policy or technology shift.
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Key Takeaways & Evidence Grounding
- Paramount is consolidating its ad tech and product teams under newly hired EVP Hugh Williams, per a memo reported by Business Insider.
- The new Paramount grouping will contain five divisions: product management (led by a team of four executives), engineering (led by Rich Orne), advertising solutions (led by Dayna Wasilefski), client relations (led by Field CTO Travis Scoles), and a data division without a named head.
- Alex Schultz, longtime Meta CMO, becomes Meta’s first-ever chief data officer; Denise Moreno is named Meta chief marketing officer, replacing Schultz.
- FIFA and World Cup sponsor brands are relying on social influencers for activation; Fox Sports paid two creators $50,000 each for a Times Square World Cup viewing activation, but those influencer campaigns have largely been separate from live TV broadcasts.
Connected Companies & Entities
10 Entities mapped“Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Wi...”
“Meta, as a brand, is dealing with the same issue as thousands of other marketers. Which is to say, it’s trying to navigate how to use AI in ...”
“Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve....”
“The reorganization is part of CEO David Ellison’s overarching goal to update Paramount’s ad tech offerings, which have lagged in comparison ...”
“The reorganization is part of CEO David Ellison’s overarching goal to update Paramount’s ad tech offerings, which have lagged in comparison ...”
“Business Insider reports that Paramount’s ad tech and product teams are consolidating under newly hired EVP and former Google leader Hugh Wi...”
“Longtime Meta CMO Alex Schultz becomes the company’s first-ever chief data officer and is replaced as chief marketer by Denise Moreno, Adwee...”
“FIFA and World Cup sponsor brands are leaning on social influencers to boost their investments....”
“Fox Sports, the US World Cup broadcaster, has a whole influencer setup in Times Square with two creators watching every match from a transpa...”
“Paramount also recently converged the teams responsible for unifying the Paramount+ and Pluto TV ad tech stacks, a project that leadership h...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Meta names Denise Moreno CMO; Alex Schultz becomes CDO
Meta reorganized its senior marketing leadership: Denise Moreno has been appointed Chief Marketing Officer (CMO) and Alex Schultz has been promoted to the company's first Chief Data Officer (CDO). The moves reflect Meta's intent to more tightly integrate marketing, data analytics and generative AI into its operations. Moreno, who has worked at Meta for 17 years, previously served as Global Senior Vice President Consumer Marketing and Growth and led marketing for products including Threads, Meta's AI glasses and e-commerce initiatives. Schultz will be responsible for coordinating data infrastructure, analytics, experiments and AI-driven decision processes; the company is reportedly developing an enterprise-wide "Analytics Agent." The article was published on MEEDIA on 2026-07-02 by Frank Puscher.
Meta Appoints Denise Moreno CMO; Alex Schultz Named CDO
Meta appointed Denise Moreno as its new chief marketing officer, succeeding Alex Schultz, who has been named Meta’s first chief data officer. Moreno, a 17-year Meta veteran, most recently served as global SVP of consumer marketing and growth. Both executives will report to Meta COO Javier Olivan, and Moreno will join Schultz on CEO Mark Zuckerberg’s leadership team. The pair confirmed their new roles on LinkedIn and noted that AI will influence their responsibilities. The move signals Meta’s elevated emphasis on data and marketing leadership during an era of increased AI-driven product and advertising changes.
Paramount Hires Meta Product Leader as CPO
Paramount Skydance has appointed Dane Glasgow, a former Meta and Google product leader, as its new Chief Product Officer to lead a technology and product overhaul focused on improving the user experience of its streaming service, Paramount+. The hire is central to CEO David Ellison’s strategy to embed a Silicon Valley product mindset into the merged studio. Glasgow previously served as a VP at Meta (overseeing products such as Reels and Feed) and held senior roles at Google, eBay and Microsoft. At Paramount he will work with direct-to-consumer chief Cindy Holland to steer product strategy across digital platforms and AI. The move accompanies broader cost reductions and major content bets by the company.
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