Observed Signal · Feb 25, 2026 · Hiring · Source: State of Streaming · Impact: 3/5 · Sentiment: Positive
Paramount Hires Meta Product Leader as CPO
Paramount Skydance has appointed Dane Glasgow, a former Meta and Google product leader, as its new Chief Product Officer to lead a technology and product overhaul focused on improving the user experience of its streaming service, Paramount+. The hire is central to CEO David Ellison’s strategy to embed a Silicon Valley product mindset into the merged studio. Glasgow previously served as a VP at Meta (overseeing products such as Reels and Feed) and held senior roles at Google, eBay and Microsoft. At Paramount he will work with direct-to-consumer chief Cindy Holland to steer product strategy across digital platforms and AI. The move accompanies broader cost reductions and major content bets by the company.
A senior product hire from major tech firms signals Paramount's strategic pivot to strengthen its streaming product and UX, which could affect competition in CTV/streaming and ad monetization, but it is not an industry‑shifting policy or technical release.
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Key Takeaways & Evidence Grounding
- Paramount Skydance appointed Dane Glasgow as Chief Product Officer.
- Dane Glasgow previously served as a VP at Meta overseeing products including Reels and Feed and held senior roles at Google, eBay and Microsoft.
- Glasgow will partner with Cindy Holland (direct-to-consumer chief) to lead product strategy across Paramount's digital platforms and AI.
- CEO David Ellison frames the hire as part of a strategy to embed a Silicon Valley product mindset and overhaul Paramount+'s user experience.
- The hire occurs amid reported plans at the merged company to cut thousands of jobs and pursue major content deals (e.g., Call of Duty, Street Fighter, exclusive UFC rights).
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Paramount AdTech Reorg; Meta Names CMO and CDO
AdExchanger's roundup reports two industry moves: Paramount (now part of Paramount Skydance) is consolidating its ad tech and product teams under newly hired EVP Hugh Williams as part of CEO David Ellison’s effort to modernize the company’s ad tech; the reorg creates five divisions (product management, engineering, advertising solutions, client relations, and data). Separately, Meta promoted longtime CMO Alex Schultz to the company’s first chief data officer and named Denise Moreno as chief marketing officer; both executives signaled plans to use AI to evolve data-driven marketing but gave no concrete plans. The piece also notes brands and FIFA are relying on social creators for World Cup activations while broadcast production has largely kept influencer campaigns separate from live TV broadcasts.
Paramount Skydance Hires Jeff Silberman as SVP Strategy
Paramount Skydance has appointed Jeff Silberman, a former Boston Consulting Group partner, as Senior Vice President of Corporate Strategy. Silberman will report to Tony Driscoll, EVP and Head of Corporate Strategy & Development. The hire is part of a leadership build-out to execute CEO David Ellison’s post-merger transformation, which includes reorganizing the company into three divisions, targeting more than $2 billion in cost savings and planning deep workforce reductions (reports cite as many as 3,000 job cuts by early November). The article notes the newly merged company will trade on Nasdaq under the ticker PSKY.
Paramount Hires Streaming Executives to Run Broadcast Business
Paramount has recruited streaming executives to revamp its broadcast advertising business. Jay Askinasi, a former Publicis buyer who argued for buying streaming like digital while at Roku, was hired as Paramount’s Chief Revenue Officer and has introduced a “streaming fixed unit” — a guaranteed premium ad position for the first seven days after an episode debuts. His first external hire was Danielle Carney, who previously ran sports ad sales at Amazon Prime Video. The article frames these hires and the product as responses to buyer demand for predictability after TV ad revenue declines; it also situates Paramount’s move within a broader industry pattern where linear and streaming monetization and distribution are converging, citing examples from Charter, Versant, and Scripps.
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